Some experts say that effective communication is the most important factor in successfully leading change. Do you agree, and can you cite examples that support your view? Solution I do agree on the fact that effective communication is the most important factor in successfully leading change. Most organization execute their plans based on the mision and vision of the company and also on strategic planning however they failed to provide this information to the first line on the company: The regular employees , they are the last in the line to get this information, to communicate what.