Marketing plan for android app - This PPT provides the complete marketing plan for an android app called SocialBook.

1. Marketing Plan
SocialBook

2. Marketing Plan
Executive Summary
Situational Analysis
Goal
Strategy
Tactics
Implementation

3. Executive
Summary

4. SocialBook will help connect users
based on the old contact details or by
finding a common interest in both
user’s profile
Our services will provide professionals’
to keep in touch with their Alumni
network
Our purpose is to connect potential
candidates with respective industry
experts which ultimately will help
employers’ in finding a better employee
using peer rating system

5. How did I
came across
this Idea
During my school days, I had a friend who was in
some way close to my heart, as soon as we are
done with our academics we both moved to our
different ways. Somehow I couldn’t keep a
continuous touch with him at that time in the rat
race of cracking IIT-JEE.
From last 2 years, I am trying to connect with him
through social connect, but couldn’t reach him. At
that time I came across this idea where if by any
means I could search him through old contact
details, I would have reached him.
This Concept might be new to the society but a
new interest can always be created

6. Situation Analysis

7. Company Overview
SocialBook is the most advanced and user friendly multipurpose
app where in user don’t need myriad of social media apps to
connect with their colleagues whether in personal or professional
domain.
SocialBook is a consumer driven company, we take high care of
user’s interest.

8. Market Overview
SocialBook is in its offering satisfying the
desire to find someone an user want with the
other data easily available. It in its way will
create a blue ocean market.
In today’s time, users switch many apps to
find what they want and with whom they
want to connect with, our company will
provide a interface which will satisfy the
users need.

9. Target
Customers
Freshers
Working
Professionals
College
Students
School
Students

10. Goal

11. App
Launch in
March’18

12. App download
by
within a year1 million

13. Tie ups with all the
MNC’s operating in
India by April’18
To bring the working
professionals and
job seeker under one
platform

15. Customers Collaborators Competitors

16. Customers
• To connect with people whom
you have shared some part of
life with
• To get better chance of getting a
Job with the strong alumni
connect
• “Why look elsewhere when we
have SocialBook at my
fingertips”
Customer
Value Proposition
• Better options to get in instant
touch with known people
• Better options to connect with
people of same industrial
domain
• Premium services per day
without paying a penny just by
earning points through Ads

17. Collaborators
• Include certified professional
industrialists’
• Include MNC’s offering
consulting and opportunities to
professionals
• Can earn high income from
premium customers by offering
them services of their Interest
and need
Collaborators Value
Proposition
• Regular and high end
professionals, high earnings
through short guiding sessions
which will be available to free
users as well
• Job seeker will earn points
through peer rating system from
their respective peer rating
system, which might help
companies to do fast shortlisting
for the respective profiles

18. Competitors
Facebook
LinkedIn
WhatsApp
None of them still don’t ease the process of finding
the individuals nor they provide efficient way to
connect directly with their college network

19. Tactics

20. Marketing Mix
•App to find the user which were part of your life at a time.
•App to provide fastest access to alumni network of the users’ respective
InstitutionsProduct
Promotion
• Download on Google Play Store and IOS for free.
• Give a missed call on the specified number to get the download linkPlace
• Basic features are freely available
• Premium services are available at $19.99/month or $199.99/monthPrice
• Workshops In colleges and across corporate offices of MNC’s
• Through Social Media
• Through traditional media only English newspapers specifically

22. Infrastructure
• A team consisting of developers to manage app, a marketing team, feedback implementation team, team of
certified industry experts to provide counseling to the needy users based on their subscribed plan
Process
• First signup window followed by profile section where users can specify on which parameters others can look
for them
• Based on the previous experiences users can be the part of respective alumni network
• Premium offers to enjoy per day premium services with the help of coins generation system by watching ads
Schedule
• Connect with your loved ones by attaching a old memories note
• Instant access to the wide Alumni Database of SocialBook
• Short paid sessions by various industry experts to guide freshers and needy professionals
• Direct access to premium members to get in touch with specific companies HR in case of job vacancies

23. Disclaimer
These slides have been created by Akhil Yash Tiwari,
Welingkar Mumbai, during a marketing internship
by Prof. Sameer Mathur, IIM Lucknow