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Yoghurt: Augmented Analytics for Digital Marketing & Mobile App Performance Management Version 2
1. Product by
Augmented Analytics
for
Digital Marketing & Mobile App Performance
Recognized by Indian
Government, DIPP
Selected for Alpha, the
early stage Start-up track,
to exhibit at the Web
Summit in Dublin, Nov 2015
Selected for CNBC Young
Turks Disruptors,
Bangalore chapter 2015.
A Nasscom 10,000
Startup, 2016-2017
CBC-2017, India top 10
Finalist
2. 80%
A typical business user only analyses a small portion (probably 20%) of data
which he/she “thinks” has the highest potential of bringing great insights.
INSIGHTS ARE
MISSED REGULARLY
This means companies miss out on valuable insights in the remaining 80%—insights
that may be mission-critical for a business.
3. Numerous metrics & Huge
Data Volume
Time-consuming & High
Manual Dependency
Cognitive Bias: “Feelings”
used for analysis, thus
introducing bias
Digital Marketer
Why..
4. Solution
Automate it with
For entire digital marketing landscape :
• Channels : Direct, Organic, Paid, Social, Email, Referral, etc
• Demographics : Age, Gender, Locations, etc
• Technology : Mobile, Desktop, App, etc
• Metrics : Users, Conversions, Registration, Order, Revenue, etc.
5. Proactive Marketer
Good control over planning
Dependable forecast
Forward Weekly & Monthly Insights
`
Anomaly Detection
Timely trouble resolution before its late
Performance Review
Weekly summaries and insights
FFutureP Past
Features
6. 6
Why Yoghurt
Machine learning based self–evolving solution
Process multiple metrics simultaneously
No Data Scientist needed
Can be used directly by the business user
Zero Code Solution
No coding or tags on websites needed
40%More efficiency
8. TEAM
Analytics
Proessional, X-
Adobe, Digital
Mktg,
REX Karamveer
Chakra and Global
Fellow by UN and
iCongo,
Mentor - Atal
Innovation Mission
(Niti Aayog)-India
Strategy
Professional, Social
Worker,
McGill Alumnus,
X-Merchant Navy
Data Scientist,
PHD - IISC,
Bangalore
MBA Cornell
University
Cofounder of MOZ,
brettapproved,
Former tech advisor
@ Bill & Melinda
Gates Foundation,
Cofounder of
Outlines Venture
Group, General
Partner of the
Sybilla Masters Fund
Former Board of
Advisors to Search
Engine Strategies,
Board Director of
Helium,
Cofounder of
Outlines Venture
Group, General
Partner of the
Sybilla Masters Fund
Akhil Sharma Shailendra Natraj Dongre Gillian Muessig Anne Kennedy
Advisory BoardCo-founder &
CTO
Chief Data
Scientist
Co-founder &
CEO