Webcast jul6ipccp7b sm

1. By CA. Deepak S Mulchandani
How to Prepare
For CA-IPCC Paper 7B
Strategic Management

2. 1
• About SM & Why SM in CA
2
• Subject Overview & Institute Expectations
3
• Myth V/s Realities
4
• Chapter wise Overviews
5
• Exam pattern Analysis
6
• Strategies to crack the SM paper
Agenda

3. Page 3
About
Strategic Management

4. Why Strategic management in CA
Financial Technical
Commercial
& operational
Legal
CA
the advise from the CA becomes more practical
rather than theoretical and bookish

5. Subject Overview &
Institute Expectations
50 Marks
7 chapters
Theoretical Questions
Reasoning questions
Situational knowledge Application
Strategic
Management

6. Origin Of SM
Indian Origin Western Origin
Chanakya
Peter F Drucker

7. MYTH V/S REALITY
Sach ka Saaamna

8. Sach ka Saamna -1
Myth
It is very
similar to
management
studied in XII
class
Reality
It’s a step further from
XII class management
Most students keep
each other happy
repeating the 12th
class stuff

9. Sach ka Saamna -2
Myth
There are too
many books to
study in market
for a subject of
50 marks
Reality
The Study material of
ICAI is having the
best compilation of all
topics in a crisp way
Books available in
market are for MBA
students and they do
not comprehensively
cover the syllabus of
CA

10. Sach ka Saamna -3
Myth
15-20
Marks Case
studies are
a big
gamble
Reality
Case studies are no
more a part of exams
now
As it limits the no. of
topics to be asked in
balance 35 marks
So q’s of past
examination of case
studies are no good now

11. Sach ka Saamna -4
Myth
This subject
has no
relevance in
future
Reality
It has maximum
relevance in future
because it connects
all the subjects
Taxation policy
Government
decisions can only
understood by
strategic implications
on business

12. Chapter wise Overview
Ch-5
Ch-1
Ch-2
Ch-3
Ch-6
Ch-4
Ch-7

13. Ch-1 Business Environment

14. Ch-2 Business Policy & SM

15. Ch-2 Contd…..
Pawns represent
functional level
workers
 Elephant, camel
& horse
represent
business level
managers
King and Wazir
represent CEO
and Top level
people

16. Arrangement of chapters
Ch-2 & 4
Ch-3
Ch-5
Ch-6

17. Ch-3 Strategic Analysis
How to deal with
specific business
situations
Various tools to
analyse business
from different
levels
Organization
level analysis
then business
level

18. Ch-4 Strategic Planning
Strategic
planning process
elaboratively
explained
Deals with top
level talks
Deals with
directional
decisions of
business

19. Formation of functional strategies
Chapter
divided into 4
parts
 Marketing
 Production
 Finance
 Human
Resource

20. Ch-6 Strategic Implementation

21. Ch-6 Contd.….
Concept of formulation v/s
implementation
 Organisation structures
 Value chain Analysis
Developing core competencies
Culture V/s Strategy conflict

22. Ch-7 Reaching Strategic Edge
Talking about
TQM
Six Sigma
BPR
Benchmarking
SM in NGO’s ,
Government
Agencies , etc

23. Exam Pattern Analysis– Nov07 to Nov-12
0
20
40
60
80
100
120
140
160
180
Ch-1 Ch-2 Ch-3 Ch-4 Ch-5 Ch-6 Ch-7

24. Strategies to crack the paper
1. Approach chapters with a
prepared mindset i.e. what this
chapter will teach me
2. If multiple topics are there in a
single chapter then prepare
notes in a tabular form to avoid
confusion
3. Prepare mnemonics of well
known concepts and main
definitions

25. Strategies to crack the paper
4. Should have a solid command
over definitions of
 Components of business environment (ch-1)
 Strategy and its levels (ch-2)
 Strategic management (ch-2)
 SWOT , Situational Analysis etc (ch-3)
 SM process and every component of it (ch-4)
 Functional level definitions of all levels ( ch-5 )
 Concepts of formulation, implementation (ch-6)
 Basics about concepts i.e. what it is and how it
works ( ch-7)

26. Strategies to crack the paper
5. Definitions of various authors
given in the chapter should be
understood rather than just
reading it
6. Use practice manual and past
Revisionary test papers to
improve your writing skills
avaialble at BOS Knowledge
portal

27. Strategies to crack the paper
5. Stop Stop Stop doing a trend
analysis of past examination
questions because
“ THERE IS ONLY ONE TREND
THAT THERE IS NO TREND “

28. CA. Deepak S Mulchandani