In today's world, Social media presents businesses with the opportunity to earn customer trust, showcase expertise, and meet potential clients. This paper discusses four key steps needed to be employed so as to use Social to grow your business.

1. How to Use Social Media to Grow
Your Business – 4 Important Steps
by
Victor Ajufoh-Obi

2. INTRODUCTION

4. The Facilitator
Victor Ajufoh-Obi
Email – victor@webnwalksystems.com
facebook.com/ajufohobi
Instagram.com/udoajufoh
Twitter.com/ajufohobi

5. Agenda
Is Social Media (SM) Revolution
Real?
How do I benefit from this SM
Revolution
• Using Social Media to Grow My Business

6. Social Media
A
Revolution
of A Fad?

7. Social Media Revolution
Every business can benefit from a proactive
and effective online presence
Social Media Posting Volume daily
Facebook users
post 4.75 billion
items of content
Twitter users send
500 million tweets
Instagram users
“like” 1.2 billion
photos
YouTube users
watch 4 billion
videos

8. What Happens Online in 60 secs
Source: Smart
Insights

9. Social Media Revolution
14% trust traditional advertising
76% trust peers for reviews and recommendation
Word of mouth endorsement is 10x more powerful than traditional
advertising
71% of online adults use Facebook
Users check 14x/day

10. The Marketing Goal
Increasing visibility and
building relationships with
customers, prospects, and
other stakeholders with the
goal of growing the business.

11. 1. Right Foundation – Website
Change from time to time
• Track customer responses
• Show visitors
• How they got there
• What they saw
• Don't for SEO
Analytics

12. The Right SM Platform
Social Media =
Relationships
Why focus on SM –
Because people do
business with people
they know, like and trust
Know, Like and Trust =
Relationships

13. Choosing the right SM for your Biz.
Who are my audience?
How can I reach them?
What are my goals?

14. 2. Choosing the right SM for your Biz.
Source: http://thursdayntinm.wikispaces.com/Business+and+Social+Media

15. You Are Building a Community
Choose the appropriate media
Make connection simple
Invite current followers to other platforms
Encourage interaction
Track the results

16. Content is King
Upload Frequently
Be relevant
Use variety
Communicate well

17. Ways to create & Source for Content
• Remember the 80/20 rule for content creation
• Forbes Article – 100 ideas
• Klout
• Feedly
• Pixlr

18. Image Editing Tools
• WordSwag (iOS and Android)
• Pablo from Buffer
• Canva

19. A Personal Touch
Only effective if personal
Communicating with people, not automatons
Be polite
Honest

20. Brand Champions
Find and engage Industry Influencers
Listen to them
Offer perks
Interact with them
Draft them

21. Make it Easy to Share
Easy as possible
Participate with others
Relevant to customers

22. Engagement Builds Followers
Provide expert information
Offer promotions
Be clear and consistent
Converse with followers
Make Information easy to share

23. Constant Readiness
May miss an opportunity if not ready
Change ineffective techniques
Requires flexibility
Information changes quickly

24. 3. Choose a SM Mgt. App.
Automate but don’t loose the personal Touch
Characteristics
• Post Scheduling
• Insight and Reporting Tool
• Social Brand Monitoring & Listening
Test and see what works best (Recommendations)
• Hootsuite
• Buffer
• Sprout Social
• Agora Pulse
• Etc.

25. Consistent Through all Media
Determine the Visual Design
Determine Your Message
Be Consistent

26. Every Interaction Counts
Pay attention to each
communication
Be courteous
Be accessible

27. Know Your Numbers
Track what matters (Analytics)
Use Relevant Tools e.g.
Facebook/Analytics/Twitter
Analytics
Google Analytics Etc.

28. Needs to be Actively Managed
Social media
Track metrics
and keywords
Customer
response

29. Constant Monitoring
Put an end to rumours with the truth
Address customer complaints fairly and
directly
If the company is in the wrong, show that
changes have been made

30. 4. Set and Manage Social Media Goals
Have a Social Media Goal and Measure it
Example of SM goals and how to measure
• Increase Brand Awareness
• Followers Count
• Reach of your SM posts
• Mentions, Shares and RTs
Track using SM tools e.g. Hootsuite, Buffer

31. 4. Set and Manage Social Media Goals
Have a Social Media Goal and Measure it
Example of SM goals and how to measure
• Drive Traffic to your website
• Traffic from Social Media
• Clicks on your social media posts
• Share of overall traffic for SM
• Etc.
Track using SM tools e.g. Google Analytics

32. Conducting Effective Searches

33. Words from the Wise
Dave
Naylor
• Google loves brands – build one.
Greg
Hartnett
• Focus on the user, build for the
long view, and the money will
come.
Joan
Holman
• You need an information-rich web
site and a web site that responds
to [customer] needs, whatever
they are

34. The Facilitator
• Victor Ajufoh-Obi is a certified Trainer, Speaker and a
Social Media Strategist
• Over 14 years work experience with the last 8 in
Management
• Worked with IQSS for over a decade and left as E.D.
Sales/Business Development
• He is the Managing Partner at Web ‘n’ Walk Systems
Limited and a Set Advisor at BSN Nigeria
• Web ‘n’ Walk Systems offer learning and
Development Services as well as Social Media
Consulting
• Clients include Temple School, SEF School, Childville
School, Institute of Information Management,
Business School Netherlands, Nigeria (BSNN),
Accelerated Learning Services, APEN, Ojik Services
etc.