Looking at the Media Evolution in Africa A Presentation by Amir Jahangir at the BBC Media Leaders Conference in South Africa

1. Building Digital Communities
Around Your Enterprise
Embracing the Mediapreneurs around You
Amir Jahangir
Media Leaders, Johannesburg, South Africa
18-19 November 2019
Amir Jahangir | @amirjahangir | aj@mishal.com.pk Mark Kaigwa | @MKaigwa | mark@nendo.co.ke

2. Why Do We Need Credible Sources of
Information:
 Information is the basic element for human socialization. According to cognitive
and social learning theories of mass communication information gained by
different sources of mass media is processed by the individuals of the society
which stimulated social wealth economic well being, political wisdom and
ultimately intellectual asset of the society.
Sources of
Information
Credible
Social
Wealth
Economic
Well-being
Prosperous
Society
-
TRUST
Political
Wisdom
Un-Credible
Information
dilemma
Uncertainty
Media Credibility Index - Impact of Information on a society - Amir Jahangir 2013

3. Intellectual Asset Model: How do you spend your
currency:
Social Economic Political
Individual Social Wealth Ownership Wealth Activism
Private Sector Corporate Social
Responsibility
Capital Wealth Lobbying
Public Sector Welfare Growth, Development Governance
 Intellectual asset is defined as the knowledge, experience and skills that individuals
have, which a society can use for its benefits. Intellectual asset is used by
individuals, private and public sectors for their social, economic and political
objectives to save social order, economic prospect and political securities which
affects the behavior of the individuals and attitude of the societies.
Intellectual Asset Model
Intellectual Asset Building Model – Amir Jahangir © 2013

4. Digital
Media
Evolution
in
Africa
LIVESTREAMING OF
TRADITIONAL TV
CHANNELS ON THEIR
WEBPAGES.
VIEWER ENGAGEMENT
AND INTERACTIVITY TOOK
FOREFRONT WITH IVR, SMS
AND LIVE CALL-INS.
MOST OF THE WEB PAGES
OF NEWS CHANNELS ARE
STILL IN THE FORM OF
BLOGS THOUGH THEY DO
STREAM LIVE CONTENT.
THE CONVENTIONAL TV
CHANNELS ARE STILL NOT
CATERING TO THE VIEWING
HABITS OF THE INTERNET
USER.
IN AFRICA THE VIEWER IS
STILL KEPT IN A PASSIVE
ROLE WITH ALL THE
INFORMATION BEING
“PUSHED” RATHER THAN
“PULLED”.
THIS IS THE RIGHT TIME TO
LAUNCH INTERNET BASED
MULTIMEDIA IN AFRICA

5. Aging
Profile of
African
Population
Across all
Mediums

6. Technological
Shift

7. The evolution of
messaging shows
how media has
changed
overtime from
analogue to
digital and from
monologue to
multi-logue
conversation.
As the number of
audience grows,
the message
needs to be
targeted more
precisely.

8. We are living in the times of
‘Attention Economy’
In todays’ attention economy, attention is valuable, and reputation
plays a major role in choices made.
The attention economy identifies attention as a scarce commodity,
which increases the value of ‘attention work’, professional
generation and brokerage of attention.
Attention is required for shaping a reputation and attention work
on behalf of stakeholders in the marketplace often seeks to
influence reputation.
Reputation has become a selection criterion for forming relations
and executing transactions among public, and it influences
individuals to choose one product or service over competitive
product or services.
Attention and Reputation in the Innovation Economy, Stanford University, 2009: Luoma-aha V, Nordfors D

9. What is an Attention Economy?
Attention Economics is an approach to the management
of information that treats human attention as a scarce
commodity, and applies economic theory to solve
various information management problems.
• As content has grown increasingly abundant and
immediately available, attention becomes the limiting
factor in the consumption of information.

10. New Trends

11. Social Media is the
Mass Communication Media
11
SOCIAL MEDIA IS THE
“NEW POWER”
MEDIUM FOR NEWS
ENGAGEMENT,
GENERATION,
DISSEMINATION, AND
CONSUMPTION.
SOCIAL MEDIA ISN’T
SLOWING DOWN,
WHAT’S TRENDING
RIGHT NOW, WILL BE
YESTERDAY’S NEWS
BEFORE YOU KNOW IT.
TRADITIONAL NEWS
MEDIA IS LAGGING
SOCIAL MEDIA BY
HALF A DAY.
EVERY INDIVIDUAL ON
THE INTERNET IS
ENGAGING IN THE
NEWS MAKING
PROCESS.

12. Social Media
Engagement
Viewer is more
interested in
Content
generation
through photos
and videos and
socializing through
sharing, liking and
commenting.
Viewers like to pick
and choose
content for
themselves.
Every person
connected on
social media is the
author of their
lives, getting
spotlight akin to
being a Superstar.
Personal validation
and Social Equity is
built through
social media
content i.e. photo,
posts and video
sharing.
Social Media
trends can be
followed, and their
behaviors can be
measured.
It is the most
Transparent
Medium
Can counter Fake
News

13. Embracing Mobile Journalism (MOJO)

14. Crowdsourcing
Your Content
Introduce Mobile Journalism (MOJO)
(technique, code of conduct, etc.)
Partner with Academia and Students
Introduce Thematic Areas
Make Use of AI in the Newsroom
Reward with Stories in Limelight
Partner with Mediapreneurs
Gamify Content Crowdsourcing

15. The Big Promise
Become the New
Platforms for Youth to
Earn Livelihood
Lead by Creating
Mediapreneurs in your
Communities
Content Streams for
Legacy Media
Organizations
AI Powered Content
Generation
New Opportunities for
Content Diversity
Reach Out to Your
Respective Diasporas in the
Most Economical Manner