One of the unique challenges of business banking in a digital world is meeting customer expectations. You can’t just have a great checking account or lending terms, as you can with most retail customers. You must offer sound financial advice. And in the information age, that means having in-depth knowledge of each customer’s industry, taking a tailored approach, and doing it all faster than ever before. Your corporate customers want goal-based planning, proactive insights, personalized outreach, and more. As fintechs create seamless, effortless, personalized experiences for customers, including in the banking space, business banks should follow suit or risk falling behind in the competitive landscape. With all that’s expected of banks, a Customer Relationship Management (CRM) solution is no longer optional. It’s critical to your success. A great CRM can help any company market to new customers, close the deal, and provide excellent customer service, but the benefits of a CRM in business banking are especially lucrative. Here are some of those benefits and how you can become the bank that customers love with the right banking CRM solution.

1. 6A CRM in Banks

2. Todays Challenges in Banking
MARKET CONDITIONS
FINANCIAL INSTITUTIONS RESPONSES
Deliver
Superior
Client
Experiences
Across
Channels
Agility to Keep
Pace With
Required
Changes
Attract New
Clients and
Up-sell to
Current
Clients
Reduce Costs
and Increase
Operational
Efficiency
Innovate to
Remain
Relevant
Among Digital
Disruptors
Increasing
Client
Expectations
Complex
Regulatory
Landscape
Longer
Time-to-Revenue
Intense
Competitive
Pressures
Weak Margins
/ Cost
Reductions

3. DRIVING DIGITAL TRANSFORMATION
2010-13
CONSUMERIZATION
2013-16
MOBILE-FIRST
2016 +
DIGITAL ENTERPRISE
● iOS SUPPORT
● EXPERIMENT APPS
● POINT SOLUTION
● RISK MANAGEMENT
● MULTI-DEVICE
● TARGETED APPS
● DEV PLATFORM
● BUSINESS
ENABLEMENT
● WEARABLES
● INTERNET OF THINGS
● MOBILE ARCHITECTURE
● BUSINESS
TRANSFORMATION
DEVICE-CENTRIC APP-CENTRIC INFORMATION-CENTRIC

4. Problem Faced by Banks
The problem with large financial
institutions is they are like
museums of technology,
Will banks go out of business like
Blockbuster?
It’s a Kodak moment for most of
them, but not all Antony Jenkins, the former chief
executive of Barclays & Gael de
Boissard : Credit Suisse

5. Fintech Disruption
Consumer Banking
Fund Transfer
Payments
Investment & Wealth
Financial technology, also known as FinTech, is an industry comprised of
nimble companies that use new technology and innovation with available
resources in order to compete in the marketplace of traditional financial
institutions and intermediaries to deliver financial services.
SME Banking
Brokerage Service
Life & Non Life Insurance
Commercial Banking

6. CRM in Banking Industry
● Store customer data such as contact information, products used, and
interactions.
● Schedule appointments, send personalized emails, and respond to social
media posts.
● Update customer profiles in real time with notes or new information.
● Visualize, nurture, and manage leads in their sales pipeline.
● Create reports that analyze customer behavior, marketing campaign
performance, and more.

7. Why CRM is useful
● Leverage a 360-Degree View of Every Customer
● Improve Customer Retention
● Quicker Process
● Use Insights to Improve Sales and Marketing Efforts
● Make People More Productive
● Get Customer Loyalty
● Uncover Customer Trends
● More personal Customer Journey

8. Thanks @AjitGJoshi