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Marketing Environment ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Firm Goals-Resources Suppliers Intermediaries Customers government sociocultural economic technological competitors Controllables Uncontrollables
Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Societal Marketing ,[object Object],[object Object],[object Object],[object Object]
Rule of Three ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule of Three ,[object Object],[object Object],[object Object],[object Object],[object Object]

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02 Environment

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