1. Marketing Environment, Ethics, & Social Responsibility Intro to Marketing Chapter 3

2. Environmental Management Marketers efforts toward achieving organizational objectives by predicting and influencing the competitive, political/legal, economic, technological, and social/cultural environments. (Controlling the outside forces that may affect the organization)

3. 5 Forces of External Environment Competitive Political/Legal Economic Technological Social/Cultural

4. Competitive Environment How does it affect an organization? New competition may decrease market share. Lack of competition will increase sales

5. Type of Competition Direct- between marketers of similar producers. Indirect-between products that can be substituted for one another. Competition among all organizations that compete for consumers purchasing power. Relate this to marketing myopia Among all

6. Developing a Competitive Strategy Should we compete? In what markets should we compete? How should we compete? What prices should we charge? Where will we sell them? What products should we make?

7. Time Based Competition Developing and distributing goods and services more quickly than competitors

8. Political/Legal Environment How does it affect an organization? Laws regulate a lot of businesses FDA Food & Drug Administration Taxes Packaging Imports/Exports War Truth in Advertising FTC, FCC, ICC, EPA, NAFTA Pricing too low

9. BusinessCycle Income Inflation Resource Availability Un-employment Economic Environment

10. Figure 2.6 – Increased Spending for Luxury Products during Periods of Prosperity

11. GodivaExpanding Product Lines During the Prosperity StageGodiva adds ice cream to its product line

12. Technological Environment What happens if an organization refuses to change? What are some new technological products?

13. Social/Cultural Environment Relationship between marketing and society and its culture. Behaviors of your customer. Consumerism The social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressures on business. Advocacy groups, boycotts, etc.

14. Doritos WOW!Frito-Lay Launches Low-Fat Snacks for Health-Conscious Consumers

15. Marketing Ethics Right & Wrong Ethical Problems Research Product Strategy Promotion Strategy Pricing Social Responsibility Ecology Planned Obsolescence Pollution

16. Social Responsibility The obligations of marketers to provide a balance in making profits, consumer satisfaction, and social well-being Philan-thropic Ethical Legal Economic