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A COLLECTION OF FACTS
AND STATISTICS
REASONS TO GO VIDEO
DISCLAIMER
ALL DETAILS, FACTS & STATISTICS HAVE BEEN
TAKEN FROM ARTICLES AND REPORTS PUBLISHED BY
ORGANIZATIONS / SOURCES / PUBLICATIONS AND INDIVIDUALS
ONLINE.
92% OF B2B CUSTOMERS WATCH ONLINE
PRODUCT VIDEOS
#Ethosh #GOVIDEO
48% OF CUSTOMERS TRUST ONLINE
PRODUCT VIDEOS & ADVERTISEMENTS
#Ethosh #GoVideo
34%
OF SHOPPERS ARE LIKELY TO PURCHASE
A PRODUCT AFTER VIEWING ITS ONLINE
VIDEO
#Ethosh #GoVideo
75%
OF BUSINESS EXECUTIVES WATCH WORK
RELATED VIDEOS ON WEBSITES EVERY
WEEK
#Ethosh #GoVideo
80%
RISE IN CONVERSION RATES WHEN VIDEO
IS INTEGRATED WITH THE LANDING PAGE
OF WEBSITES
#Ethosh #GoVideo
81%
OF MARKETERS ARE USING VIDEO FOR
CAMPAIGNS AND OTHER MARKETING
ACTIVITIES
#Ethosh #GoVideo
IF VIDEO IS INTEGRATED WITH E-MAIL, THE
OPEN RATE INCREASES BY ALMOST
5.6%
#Ethosh #GoVideo
VIDEO IS EASILY SEARCHABLE BY ALMOST
70%OF THE TOP 100 SEARCH LISTINGS ON GOOGLE
ARE VIDEO
#Ethosh #GoVideo
VIDEO IS ENTERTAINING
#Ethosh #GoVideo
ITS WAY BETTER THAN READING LOADS OF BORING TEXT & MOST OF ALL, IT
HAS A FAR GREATER IMPACT ON THE MINDS OF VIEWERS
VIDEO IS MOBILE
ONLINE VIDEOS ACCOUNT FOR MORE
THAN A WHOOPING 50% OF THE
WORLD’S INTERNET TRAFFIC
#Ethosh #GoVideo
VIDEO IS SOCIAL MEDIA FRIENDLY
500 YEARS WORTH OF YOUTUBE
CONTENT IS SHARED ON FACEBOOK EVERYDAY
4 BILLION VIDEO ARE VIEWED EVERY SINGLE DAY
MORE THAN 700 MINUTES OF VIDEOS
ARE SHARED ON TWITTER EVERYDAY
#Ethosh #GoVideo
ANIMATION59% OF MARKETERS HAVE SAID THAT THEY HAVE DEVELOPED
ANIMATED PRODUCT EXPLAINER VIDEOS
WELL THAT’S ENOUGH TO PROVE THAT ANIMATION IS NO
CHILD’S PLAY
#Ethosh #GoVideo
EDUCATION52.17 % OF MARKETERS HAVE SAID THAT THEY HAVE CREATED
ANIMATED PRODUCT VIDEOS FOR EDUCATING STAKEHOLDERS
EDUCATION IS EMPOWERMENT
EMPOWERMENT IS AWESOME
AWESOMENESS IS HIGHER
CONVERSION
#Ethosh #GoVideo
MARKETERS
HAVE CONSIDERED
VIDEO TO BE AN
IMPORTANT PART
OF THEIR MARKETING
STRATEGY
#Ethosh #GoVideo
FORBES FOUND THAT
65% OF SENIOR
EXECUTIVES HAVE
VISITED A VENDOR’S
WEBSITE AFTER
WATCHING THEIR
VIDEO.
#Ethosh #GoVideo
HAS 48,998 UNIQUE VIEWERS
AVERAGING 81.2 MINUTES
PER VIEWER
AWESOMENESS
#Ethosh #GoVideo
ACCORDING TO B2BMARKETING, VIDEO PROMOTION IS
OVER 6 TIMES MORE EFFECTIVE THAN PRINT AND ONLINE
#Ethosh #GoVideo
80% OF INTERNET USERS
RECALL WATCHING A
VIDEO AD ON A WEBSITE
THEY VISITED IN THE
PAST 30 DAYS.
#Ethosh #GoVideo
VIDEOGETS 267% MORE LINKS
THAN NORMAL POSTS
#Ethosh #GOVIDEO
EDUCATE | ENTERTAIN | CONVERT
VIDEOS HELP
#Ethosh #GOVIDEO
THANK YOU

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Go video

  • 1. A COLLECTION OF FACTS AND STATISTICS REASONS TO GO VIDEO
  • 2. DISCLAIMER ALL DETAILS, FACTS & STATISTICS HAVE BEEN TAKEN FROM ARTICLES AND REPORTS PUBLISHED BY ORGANIZATIONS / SOURCES / PUBLICATIONS AND INDIVIDUALS ONLINE.
  • 3. 92% OF B2B CUSTOMERS WATCH ONLINE PRODUCT VIDEOS #Ethosh #GOVIDEO
  • 4. 48% OF CUSTOMERS TRUST ONLINE PRODUCT VIDEOS & ADVERTISEMENTS #Ethosh #GoVideo
  • 5. 34% OF SHOPPERS ARE LIKELY TO PURCHASE A PRODUCT AFTER VIEWING ITS ONLINE VIDEO #Ethosh #GoVideo
  • 6. 75% OF BUSINESS EXECUTIVES WATCH WORK RELATED VIDEOS ON WEBSITES EVERY WEEK #Ethosh #GoVideo
  • 7. 80% RISE IN CONVERSION RATES WHEN VIDEO IS INTEGRATED WITH THE LANDING PAGE OF WEBSITES #Ethosh #GoVideo
  • 8. 81% OF MARKETERS ARE USING VIDEO FOR CAMPAIGNS AND OTHER MARKETING ACTIVITIES #Ethosh #GoVideo
  • 9. IF VIDEO IS INTEGRATED WITH E-MAIL, THE OPEN RATE INCREASES BY ALMOST 5.6% #Ethosh #GoVideo
  • 10. VIDEO IS EASILY SEARCHABLE BY ALMOST 70%OF THE TOP 100 SEARCH LISTINGS ON GOOGLE ARE VIDEO #Ethosh #GoVideo
  • 11. VIDEO IS ENTERTAINING #Ethosh #GoVideo ITS WAY BETTER THAN READING LOADS OF BORING TEXT & MOST OF ALL, IT HAS A FAR GREATER IMPACT ON THE MINDS OF VIEWERS
  • 12. VIDEO IS MOBILE ONLINE VIDEOS ACCOUNT FOR MORE THAN A WHOOPING 50% OF THE WORLD’S INTERNET TRAFFIC #Ethosh #GoVideo
  • 13. VIDEO IS SOCIAL MEDIA FRIENDLY 500 YEARS WORTH OF YOUTUBE CONTENT IS SHARED ON FACEBOOK EVERYDAY 4 BILLION VIDEO ARE VIEWED EVERY SINGLE DAY MORE THAN 700 MINUTES OF VIDEOS ARE SHARED ON TWITTER EVERYDAY #Ethosh #GoVideo
  • 14. ANIMATION59% OF MARKETERS HAVE SAID THAT THEY HAVE DEVELOPED ANIMATED PRODUCT EXPLAINER VIDEOS WELL THAT’S ENOUGH TO PROVE THAT ANIMATION IS NO CHILD’S PLAY #Ethosh #GoVideo
  • 15. EDUCATION52.17 % OF MARKETERS HAVE SAID THAT THEY HAVE CREATED ANIMATED PRODUCT VIDEOS FOR EDUCATING STAKEHOLDERS EDUCATION IS EMPOWERMENT EMPOWERMENT IS AWESOME AWESOMENESS IS HIGHER CONVERSION #Ethosh #GoVideo
  • 16. MARKETERS HAVE CONSIDERED VIDEO TO BE AN IMPORTANT PART OF THEIR MARKETING STRATEGY #Ethosh #GoVideo
  • 17. FORBES FOUND THAT 65% OF SENIOR EXECUTIVES HAVE VISITED A VENDOR’S WEBSITE AFTER WATCHING THEIR VIDEO. #Ethosh #GoVideo
  • 18. HAS 48,998 UNIQUE VIEWERS AVERAGING 81.2 MINUTES PER VIEWER AWESOMENESS #Ethosh #GoVideo
  • 19. ACCORDING TO B2BMARKETING, VIDEO PROMOTION IS OVER 6 TIMES MORE EFFECTIVE THAN PRINT AND ONLINE #Ethosh #GoVideo
  • 20. 80% OF INTERNET USERS RECALL WATCHING A VIDEO AD ON A WEBSITE THEY VISITED IN THE PAST 30 DAYS. #Ethosh #GoVideo
  • 21. VIDEOGETS 267% MORE LINKS THAN NORMAL POSTS #Ethosh #GOVIDEO
  • 22. EDUCATE | ENTERTAIN | CONVERT VIDEOS HELP #Ethosh #GOVIDEO