haldiram & bikano

1. Supply change Management
Project Report
On
Haldiram’s Vs. Bikano
Submitted To: Submitted By:
Dr. Asit Bandyopadhayay Aishwarya Alagh(14609116)
Swati Singhal(14609138)
Pragya Singh(14609149)
Vaibhav Singhal(14609115)
Jainendra Singh(14609030)
Batch: R2

2. Estimating the length of a supply chain for an FMCG Co.
Two competing companies from FMCG Sector:-
Haldiram's is a major Indian
sweets and snacks manufacturer based
in Nagpur, Maharashtra, India. Its products
include frozen foods such as frozen meals, ice
cream, and kulfi, namkeen, sweets, cookies, crackers, sherbet, papad,
savories, chips and other snacks.
Bikano is an International brand of Bikanervala
that contains sweets, namkeens, snacks, papads,
sharbats, etc manufacturer based in Chandni
Chowk, Delhi.
The products are:- Aloo Bhujia and Moong Dal Namkeens

3. Estimate:- In below table, we can see that sale of product by
Haldiram’s are more than Bikano product at Vikrat general store.
Product Data collected from Retailer (unorganized) A B Length of
Chain=A+B
Stock(unit) Sales/month Mfg Date
on stocks
held
Haldiram
Aloo
bhujia
400kg
Moong
dal
400kg
Bikano
Aloo
bhujia
400kg
Moong
dal
400kg
150
200
80
100
800
800
400
400
Nov 2014
Oct2014
Nov2014
Nov2014
3
4
3
3
.09
.12
.10
.12
3.09
4.12
3.10
3.12

4. Estimate:- In below table, we can see that sale of product by
Haldiram’s are more than Bikano product at Ramkrishan kirana store.
Product Data collected from Retailer
(unorganized)
A B Length of
Chain=A+B
Stock(unit) Sales/month Mfg
Date on
stocks
held
Haldiram
Aloo
bhujia
400kg
Moong
dal
400kg
Bikano
Aloo
bhujia
400kg
Moong
dal
400kg
40
30
15
10
200
200
100
100
Nov
2014
Oct2014
Dec2014
Dec2014
3
4
2
2
.1
.07
.07
.05
3.1
4.07
2.07
2.05

5. Estimate:- In below table, we can see that sale of product at
Haldiram’s retail shop.
Product Data collected from Retailer
(organized)
A B Length
of
Chain=
A+BStock(unit) Sales/month Mfg
Date on
stocks
held
Haldiram
Aloo
bhujia
400kg
Moong
dal
400kg
150
200
900
900
Nov
2014
Dec2014
3
2
.08
.11
3.08
2.11

6. Estimate:- In below table, we can see that sale of product at Bikano
retail shop.
Analysis:-
• Compare time taken by large firm (Haldiram’s) and small firm
(Bikano).
In each table, we can see that it takes almost 3 to 4 months for
Haldiram’s product as for Bikano product takes almost 2 to 3
months to travel from supplier to customer end.
• Compare and contrast the time taken in chain for a fast moving
product (Haldiram’s Aloo bhujia) Vs. a slow moving product
(Haldiram’s Moong dal)
Product Data collected from Retailer
(organized)
A B Length of
Chain=A+B
Stock(unit) Sales/month Mfg
Date on
stocks
held
Bikano
Aloo
bhujia
400kg
Moong
dal
400kg
250
200
800
800
Dec2014
Dec2014
2
2
.15
.12
2.15
2.12

7. While in unorganized shops,time taken by Haldiram’s Aloo bhujia is
fast as compare to Haldiram’s Moong dal but in organized
Haldiram’s retail shop , Moong dal namkeen is fast moving product.
• Compare the time taken by a chain for the organized retailer
(Haldiram’s/Bikano) Vs a neighborhood Kirana
(Vikrat/Ramkrishan)
In organized retailer shops , monthly sales are more compare to
unorganized shops but both taken up to 3 months of time in supply
chain network.