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EXPORT MARKETING ASSIGNMENT
TITLE: - PROFILE OF AN EXPORTER
REF: - AMBERNATH ORGANICS PVT LTD
GROUP MEMBERS :-
NAMEROLL NO
 GAURAV JADHAV - 57
 MAYUR THAKRE - 52
 SHANTANU BHOPLE - 31
 VIDHI BHATT - 08
 KOKILA PATEL - 17
 SHWET BACHWAT - 04
 Introduction :-
Ambernath Organics Pvt Ltd is a chemical company based in Mumbai
and manufacture a range of intermediates for a variety of end uses. Our
state of the art manufacturing facilities are located close to the sea port of
Mumbai. Over the years Ambernath Organics Pvt Ltd has built a close and
enduring relationship with Multi National Companies and has in place a
credible selling arrangement with them for most of our products in the
Indian and overseas markets. Innovating methodologies and processes and
developing strong chemistry skills Ambernath Organics Pvt Ltd has
emerged as a cost effective manufacturer and a preferred source of
chemicals conforming to standards equal to the best in the world.
Ambernath Organics Pvt Ltd has been an industry trend setter in India for
over two decades particularly in respect of at least three of our important
products namely, Anthranilic acid, Methyl anthranilate and Dimethyl
anthranilate. We have now become the largest manufacturer of Isatoic
anhydride, Methyl anthranilate and Dimethyl anthranilate in
India. With exports driving growth in recent times the geographic mix of
our market has spanned out to every continent with Europe becoming the
largest destination.
 General Information :-
 Name of the Organization - Ambernath Organics ptv ltd.
 Type of Organization - Manufacturing Exporters & domestic
distributers.
 Date of Establishment - 16th
August 1985.
 Name of the Promoters - Mr. T Raghunandan, K. Kannan, Mini
Chandra.
 Office Location - Kalina (Santacruz East).
 Factory Location - Unit 1: Ambernath
 Unit 2: Badlapur
 Unit 3:Roha
WHY US?
Some of the features that have enabled us to emerge as a key
player in the market are:
Prompt delivery of the services
Competitive pricing of goods
Supply of quality products
Well laid infrastructure
 Products :-
 The products which are produced and exported are organic chemicals
such as Methyl Anthranilate, Dimethyl Anthranilate, Anthranilate
Acid, Isotonic Anhydride, etc.
 This products are sold on a large scale in the overseas markets due to
its huge demand .
 Ambernath organics is the largest manufacturer and exporter of these
organic chemicals.
 These organic chemicals are used as a raw material by the perfume
industries in order to produce their perfumes .
 The world famous perfume companies such as Hugo Boss ,Lacosta ,
Old Spice , Brute , Swiss Perfumes , Tommy Hilfiger , Adidas , Nike ,
RBK etc use these organic chemicals as their raw materials .
 The specifications of the products are given below.
 Markets :-
 They sell the good to the countries such asU.S.A , France ,
Germany , Belgium , Netherlands , Singapore , China , Japan etc.
 The company does not target specific market or country because
the goods are produced as per the order provided.
 The company does not sell it products to Gulf countries because ,
in the gulf countries the people prefer to use the perfumes made
by the people of their own religion. These perfumes are called as "
Attar".
 The organizations high performing markets are in the countries
such as U.S.A , France , Belgium , Singaporebecause major
perfumery industries are situated in those countries .
 There are no low performing markets because the company sells
the goods as per the order.
 They also sell their products to India companies such as
Maschmeijer Aromatic India ptv ltd ,Industril Aromatics , Natural
Perfumes India etc .
 Registration formalities of the organization:-
 Naming the organization .
 Establishing the certificate if origin and other documents .
 The organization registered with the DGFT [Director General
of Foreign Trade ]. Hence they were issued with the IEC [
Import Export code number ].
 Then it establishes the AD code from the bank [ The bank
which receives the foreign currency on behalf of the
organization ] and also for the PAN number from the
government.
 After receiving the IEC , AD ,PAN no the custom officer
verifies the documents.
 Establishing the certificate if origin and other documents .
 Registering with EPC [ Export promotion council ] etc.
 Promotion of the organization :-
 The Organizations goodwill and reputation in the international and
domestic markets helps it to gather and attract more customers
through the contacts of the existing customers .
 The products which are manufactured are demanded on a large
scale in the domestic as well as international markets. Hence there
is no need of advertisements.
 The products which are produced are used for making perfumes
as well as agarbatties . Hence it is used and accepted by all the
sections of the society .
 In the domestic markets the products which are produced are used
for the manufacturing of agarbatties , soaps and also perfumes .
Since , it is the largest supplier of organic chemicals in India there
is no need of marketing or promotional activities .
CLIENTELE
For years we have been able to win the confidence and trust of the clients.
Our skilled and diligent team keeps in mind the following principles for
maintaining the long lasting relationship with them. Some of the features
of our services are:
 Abiding by contracts
 Maintaining credibility
 Keeping unfailing delivery schedules
 Providing quality services
 Fair trading practices
 Transporting the goods using legal means
These features have helped us to earn worldwide recognition among the
clients and have a strong foot hold in the market.
 Methods used by the organization :-
 The organization first receives the manufacturing order from the
domestic as well as international clients and also the terms of
payments are discussed .
 Then as per the order the manufacturing takes place in one of the
three manufacturing units , the units are choosed as per the quantity
of the order placed as per the quantity provided in the order .
 Then the products are produced and properly packed [ Following
Video will show the effects of improper packaging ].
 The on each and every barrel of organic chemicals proper labels are
sticked .
 Then the documents such as Shipping bill , Marine insurance policy ,
Buyers bill number etc are prepared .
 These documents are then provided to the custom officers in order
to get the approval .
 After getting the stamp and sign from the custom officer , the goods
are then ready to export .
 Before loading the goods on the ships if the terms of payments are
F.O.B then after sending the copies of the documents to the buyer
the payment is then transferred .
 If the terms of payments are C.I.F the organization takes the marine
insurance policy and if the mode of transport is air then the
organization takes aviation insurance .
 If the organization is dealing with a reliable buyer then the
organization’s terms of payments can be payment after delivery .
 If the goods are defected the they are imported back to the
organization .
 Working condition in the manufacturing
company :-
 Worker Health and Hygiene
 Disease Control – Proper measures are taken in order to prevent the
workers from various diseases like proper arrangements for toilets
and washbasin , clean and pure drinking water etc .
 Cleanliness – The unit is cleaned on the daily basis in order to
maintain the hygiene and also to perevent the workers from various
diseases .
 Training
 Proper and safe training about the manufacturing process is provided
to the employees .
 Pest control
 The PCI [Pest control India ] provides the pest control services after
every 3 months .
 Air control
 Proper and adequate ventilation facilities are provided to the workers.
 Pricing Methods of the organization :-
 The organization considers the following factors for deciding
the cost of the product :
Manufacturing cost:-
 The manufacturing cost is the actual cost required to
manufacture/produce the product .
 It is the cost of the raw materials used ,labour and machine
used.
Profit Margin :-
 Since the product produced has a large number of competitors ,
the profit margin is normal .
 The organic chemicals which are produced have a large
requirement in the international as well as domestic markets and
due to this factor the sale of the products is on a large scale and
hence the organization gains a lot of profit.
Financial incentives by the government :-
 The government provides various types of incentives to the
exporters by providing various schemes .
 Our organization is registered under the duty drawback scheme
of the government which helps to save a lot of money.
The Price of the Products does not get affected due to factors
such as Demand, Supply, Exchange Rate Fluctuation, etc in the
International Markets.
 Other Exporting activities performed by the
organization .
 The Organization has been registered under the EPC [ Export
Promotion Council ] . The EPC helps the organization in promoting
their products in the international markets .
 The organization is also registered under the ECGC [ Export Credit
Grantee Corporation ] . The ECGC is a government entity which
helps the organization to safeguard the payments which are made by
the buyer .
 The organization does not take any institutional framework facilities ,
because the organization is self-funded without taking any borrowing
from any of the institutions .
 The organization promotes and markets their products in various
trade fairs like the Canton faire , Fair Trade USA etc .
Thank You.

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Export marketing assignment

  • 1. EXPORT MARKETING ASSIGNMENT TITLE: - PROFILE OF AN EXPORTER REF: - AMBERNATH ORGANICS PVT LTD GROUP MEMBERS :- NAMEROLL NO  GAURAV JADHAV - 57  MAYUR THAKRE - 52  SHANTANU BHOPLE - 31  VIDHI BHATT - 08  KOKILA PATEL - 17  SHWET BACHWAT - 04
  • 2.  Introduction :- Ambernath Organics Pvt Ltd is a chemical company based in Mumbai and manufacture a range of intermediates for a variety of end uses. Our state of the art manufacturing facilities are located close to the sea port of Mumbai. Over the years Ambernath Organics Pvt Ltd has built a close and enduring relationship with Multi National Companies and has in place a credible selling arrangement with them for most of our products in the Indian and overseas markets. Innovating methodologies and processes and developing strong chemistry skills Ambernath Organics Pvt Ltd has emerged as a cost effective manufacturer and a preferred source of chemicals conforming to standards equal to the best in the world. Ambernath Organics Pvt Ltd has been an industry trend setter in India for over two decades particularly in respect of at least three of our important products namely, Anthranilic acid, Methyl anthranilate and Dimethyl anthranilate. We have now become the largest manufacturer of Isatoic anhydride, Methyl anthranilate and Dimethyl anthranilate in India. With exports driving growth in recent times the geographic mix of our market has spanned out to every continent with Europe becoming the largest destination.
  • 3.  General Information :-  Name of the Organization - Ambernath Organics ptv ltd.  Type of Organization - Manufacturing Exporters & domestic distributers.  Date of Establishment - 16th August 1985.  Name of the Promoters - Mr. T Raghunandan, K. Kannan, Mini Chandra.  Office Location - Kalina (Santacruz East).  Factory Location - Unit 1: Ambernath  Unit 2: Badlapur  Unit 3:Roha WHY US? Some of the features that have enabled us to emerge as a key player in the market are: Prompt delivery of the services Competitive pricing of goods Supply of quality products Well laid infrastructure
  • 4.  Products :-  The products which are produced and exported are organic chemicals such as Methyl Anthranilate, Dimethyl Anthranilate, Anthranilate Acid, Isotonic Anhydride, etc.  This products are sold on a large scale in the overseas markets due to its huge demand .  Ambernath organics is the largest manufacturer and exporter of these organic chemicals.  These organic chemicals are used as a raw material by the perfume industries in order to produce their perfumes .  The world famous perfume companies such as Hugo Boss ,Lacosta , Old Spice , Brute , Swiss Perfumes , Tommy Hilfiger , Adidas , Nike , RBK etc use these organic chemicals as their raw materials .  The specifications of the products are given below.
  • 5.  Markets :-  They sell the good to the countries such asU.S.A , France , Germany , Belgium , Netherlands , Singapore , China , Japan etc.  The company does not target specific market or country because the goods are produced as per the order provided.  The company does not sell it products to Gulf countries because , in the gulf countries the people prefer to use the perfumes made by the people of their own religion. These perfumes are called as " Attar".  The organizations high performing markets are in the countries such as U.S.A , France , Belgium , Singaporebecause major perfumery industries are situated in those countries .  There are no low performing markets because the company sells the goods as per the order.  They also sell their products to India companies such as Maschmeijer Aromatic India ptv ltd ,Industril Aromatics , Natural Perfumes India etc .
  • 6.  Registration formalities of the organization:-  Naming the organization .  Establishing the certificate if origin and other documents .  The organization registered with the DGFT [Director General of Foreign Trade ]. Hence they were issued with the IEC [ Import Export code number ].  Then it establishes the AD code from the bank [ The bank which receives the foreign currency on behalf of the organization ] and also for the PAN number from the government.  After receiving the IEC , AD ,PAN no the custom officer verifies the documents.  Establishing the certificate if origin and other documents .  Registering with EPC [ Export promotion council ] etc.
  • 7.  Promotion of the organization :-  The Organizations goodwill and reputation in the international and domestic markets helps it to gather and attract more customers through the contacts of the existing customers .  The products which are manufactured are demanded on a large scale in the domestic as well as international markets. Hence there is no need of advertisements.  The products which are produced are used for making perfumes as well as agarbatties . Hence it is used and accepted by all the sections of the society .  In the domestic markets the products which are produced are used for the manufacturing of agarbatties , soaps and also perfumes . Since , it is the largest supplier of organic chemicals in India there is no need of marketing or promotional activities . CLIENTELE For years we have been able to win the confidence and trust of the clients. Our skilled and diligent team keeps in mind the following principles for maintaining the long lasting relationship with them. Some of the features of our services are:  Abiding by contracts  Maintaining credibility  Keeping unfailing delivery schedules  Providing quality services  Fair trading practices  Transporting the goods using legal means These features have helped us to earn worldwide recognition among the clients and have a strong foot hold in the market.
  • 8.  Methods used by the organization :-  The organization first receives the manufacturing order from the domestic as well as international clients and also the terms of payments are discussed .  Then as per the order the manufacturing takes place in one of the three manufacturing units , the units are choosed as per the quantity of the order placed as per the quantity provided in the order .  Then the products are produced and properly packed [ Following Video will show the effects of improper packaging ].  The on each and every barrel of organic chemicals proper labels are sticked .  Then the documents such as Shipping bill , Marine insurance policy , Buyers bill number etc are prepared .  These documents are then provided to the custom officers in order to get the approval .  After getting the stamp and sign from the custom officer , the goods are then ready to export .  Before loading the goods on the ships if the terms of payments are F.O.B then after sending the copies of the documents to the buyer the payment is then transferred .
  • 9.  If the terms of payments are C.I.F the organization takes the marine insurance policy and if the mode of transport is air then the organization takes aviation insurance .  If the organization is dealing with a reliable buyer then the organization’s terms of payments can be payment after delivery .  If the goods are defected the they are imported back to the organization .
  • 10.  Working condition in the manufacturing company :-  Worker Health and Hygiene  Disease Control – Proper measures are taken in order to prevent the workers from various diseases like proper arrangements for toilets and washbasin , clean and pure drinking water etc .  Cleanliness – The unit is cleaned on the daily basis in order to maintain the hygiene and also to perevent the workers from various diseases .  Training  Proper and safe training about the manufacturing process is provided to the employees .  Pest control  The PCI [Pest control India ] provides the pest control services after every 3 months .  Air control  Proper and adequate ventilation facilities are provided to the workers.
  • 11.  Pricing Methods of the organization :-  The organization considers the following factors for deciding the cost of the product : Manufacturing cost:-  The manufacturing cost is the actual cost required to manufacture/produce the product .  It is the cost of the raw materials used ,labour and machine used. Profit Margin :-  Since the product produced has a large number of competitors , the profit margin is normal .  The organic chemicals which are produced have a large requirement in the international as well as domestic markets and due to this factor the sale of the products is on a large scale and hence the organization gains a lot of profit. Financial incentives by the government :-  The government provides various types of incentives to the exporters by providing various schemes .  Our organization is registered under the duty drawback scheme of the government which helps to save a lot of money. The Price of the Products does not get affected due to factors such as Demand, Supply, Exchange Rate Fluctuation, etc in the International Markets.
  • 12.  Other Exporting activities performed by the organization .  The Organization has been registered under the EPC [ Export Promotion Council ] . The EPC helps the organization in promoting their products in the international markets .  The organization is also registered under the ECGC [ Export Credit Grantee Corporation ] . The ECGC is a government entity which helps the organization to safeguard the payments which are made by the buyer .  The organization does not take any institutional framework facilities , because the organization is self-funded without taking any borrowing from any of the institutions .  The organization promotes and markets their products in various trade fairs like the Canton faire , Fair Trade USA etc .