Isabm Pres

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Isabm Pres

  1. 1. Institutional arrangements and quality standards for Indian insertion into established cut flower global value chains. Jasmine Glover PhD Researcher School of Geosciences
  2. 2. Starting note….. <ul><li>Many Indian cut flower product is of a superior quality </li></ul><ul><li>Potential for success in this area is high </li></ul><ul><li>There is a need for: </li></ul><ul><ul><li>Increased capacity </li></ul></ul><ul><ul><li>Cooperation </li></ul></ul><ul><ul><li>Superior quality standards </li></ul></ul><ul><ul><li>Consistent supply </li></ul></ul>
  3. 3. Outline <ul><li>The global cut flower industry </li></ul><ul><li>Timing of consumer demands </li></ul><ul><li>India’s exports </li></ul><ul><li>The domestic market </li></ul><ul><li>International v’s Domestic Markets </li></ul><ul><li>Quality standards </li></ul><ul><li>Conclusion </li></ul>
  4. 4. The global cut flower industry
  5. 5. When consumer’s buy flowers <ul><li>Valentine’s Day </li></ul><ul><li>Mother’s Day </li></ul><ul><li>Christmas </li></ul><ul><li>Other holidays </li></ul>
  6. 6. London on Valentine’s Day 2008
  7. 7. New Shades
  8. 8. The competition
  9. 9. India’s exports Source: APEDA Quantity in Lakh Rs. 2004/5 2005/6 2006/7 Japan 1585 5641 32553 United States 5169 7588 7498 Netherlands 2894 2741 4472 UK 2656 3085 3600 Germany 2200 2433 3097 * * * TOTAL 22110 29941 64983
  10. 10. India’s domestic market
  11. 11. International v’s Domestic Market <ul><li>High freight costs </li></ul><ul><li>Duties into EU </li></ul><ul><li>High-end = high price </li></ul><ul><li>High quality demands </li></ul><ul><li>Fierce competition </li></ul><ul><li>Indian Market Facilitation centre in Netherlands </li></ul><ul><li>Subsidies available </li></ul><ul><li>India’s reputation poor </li></ul><ul><li>Lower freight costs </li></ul><ul><li>Lower price </li></ul><ul><li>Low quality demands </li></ul><ul><li>Not a saturated market </li></ul><ul><li>Rapid growth </li></ul><ul><li>Intimate knowledge of own country </li></ul><ul><li>Subsidies available </li></ul><ul><li>Consumers still need educating </li></ul>
  12. 12. Quality Standards <ul><li>Key to achieving success in the cut flower industry is QUALITY. </li></ul><ul><li>Not just meeting minimums, but exceeding them and pushing up your price. </li></ul><ul><li>International standards </li></ul><ul><li>High-end </li></ul>
  13. 13. Conclusion <ul><li>India is favoured with many positive attributes </li></ul><ul><li>Quality must be addressed </li></ul><ul><li>Cooperation and working together will enable success </li></ul>

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