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THE SE7ENMARKETINGPROFILESwww.parifornia.com
Created by Andrew Hyncik atThe 7 Marketing Profiles1. ProductSupport, SolutionShaping & Positioning3. DomainMarketKnowledg...
Created by Andrew Hyncik at1. Product Expert Description: This is theproduct/solution pro. Theperson who knowseverything ...
Created by Andrew Hyncik at2. Marketing Expert Description: This is the strategiccommunication pro. He or sheunderstands ...
Created by Andrew Hyncik at3. Domain Expert Description: This is thecontext or environment /industry pro. They know allab...
Created by Andrew Hyncik at4. Product-Marketing Expert Description: This profilecombines deep productunderstanding with m...
Created by Andrew Hyncik at5. Product-Domain Expert Description: This is a profilethat has deep familiarity with theprodu...
Created by Andrew Hyncik at6. Marketing-Domain Expert Description: This profilecombines solid marketingexpertise with dee...
Created by Andrew Hyncik at7. Marketing-Product-DomainExpert Description: This is the all-round pro who easily movesfrom ...
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The Se7en Marketing Profiles

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The se7en Marketing Profiles.

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The Se7en Marketing Profiles

  1. 1. THE SE7ENMARKETINGPROFILESwww.parifornia.com
  2. 2. Created by Andrew Hyncik atThe 7 Marketing Profiles1. ProductSupport, SolutionShaping & Positioning3. DomainMarketKnowledge, Relationship Mgmt. &Insight Sharing2.MarketingStrategy, Messaging & DemandGeneration4. 5.6.7.Why?
  3. 3. Created by Andrew Hyncik at1. Product Expert Description: This is theproduct/solution pro. Theperson who knowseverything about how it ismade and how it works.Often a technical, sales orclinical person. Strength: Passionate aboutthe solution. Go-to personfor product training or solvingproblems. Challenge: Can be tooproduct focused at times.Unable to “see the bigpicture” or create completemarketing plans. Veryfeature driven.ProductDomainMarketing
  4. 4. Created by Andrew Hyncik at2. Marketing Expert Description: This is the strategiccommunication pro. He or sheunderstands the messaging andhow to position the solution formaximum impact and visibility. Strength: Fluent in marketplans, positioning, communication, 4Ps and classic marketingstrategy. Challenge: Seen as too high-level and creative/image focused.May not understand the productenough or have sufficient domainexperience to be strategic orrelevant. Marketing plans arewell constructed but may miss theProductDomainMarketing
  5. 5. Created by Andrew Hyncik at3. Domain Expert Description: This is thecontext or environment /industry pro. They know allabout the market and the keyplayers/customers in it. Usuallybecause they’ve worked orpracticed in it for many years. Strength: Has great network &relations, understands markettrends & competition, great atsharing / validating insights.Often a strong Customeradvocate. Challenge: Too relationship /networking focused. Unable toarticulate a novel view of doingthings.ProductDomainMarketing
  6. 6. Created by Andrew Hyncik at4. Product-Marketing Expert Description: This profilecombines deep productunderstanding with marketingskills. They know how to positionand present the product/service.Often a rising star who becauseof their young age or newness tothe business, hasn’t yetdeveloped a deepindustry/domain knowledge. Strength: Good at articulatingproduct benefits and positioning(the “How”). Plans and executessolid launches and campaigns. Challenge: Lackscredibility, industry experience orbig picture view to articulatebroader strategic solution.ProductDomainMarketing
  7. 7. Created by Andrew Hyncik at5. Product-Domain Expert Description: This is a profilethat has deep familiarity with theproduct and the environment inwhich it is sold. Often a veterantechnician or clinician with yearsof industry experienceselling, using or supporting theproduct(s). Strength: Understands thedynamics of the markets andrelative advantages of everyproduct. Sees where things areheading and can comfortablyguide R&D in terms of market &product needs (the “What”). Challenge: Not a naturalstrategic thinker orcommunicator. Often hasstrong opinions and may resistProductDomainMarketing
  8. 8. Created by Andrew Hyncik at6. Marketing-Domain Expert Description: This profilecombines solid marketingexpertise with deep marketfamiliarity. Usually a verystrategic communicator who hasexcellent customer/marketconnections. More of a high-levelvisionary who has not yet or willnot get into the details/nuances ofindividual products. Strength: Understands theimportance of selling value-addedsolutions that address customerneeds. Can articulate abroader, more strategic visionbeyond the product itself (the“Why”). Challenge: Seen as too strategicor visionary and unable toarticulate how the product fits orProductDomainMarketing
  9. 9. Created by Andrew Hyncik at7. Marketing-Product-DomainExpert Description: This is the all-round pro who easily movesfrom strategic to tactical.Capable of creating both wideand/or deep marketingstrategies that drive demandthrough compellinginsights/stories. Strength: Sees the wholepicture and can deliver acomplete vision from planningto execution. Challenge: Balancing all thestrength areas and not favoringone over the other. Needs tofight perception of being ageneralist.ProductDomainMarketing

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