APM Welcome, APM North West Network Conference, Synergies Across Sectors
I phone 5 case
1.
2. UNDERSTAND
STEPHEN SCHWEITZER
(WILL’S FATHER)
He is a business man
Complains that credit
cards are hard to find
and fit in his wallet.
He doesn’t care about
the thickness or
design of the phone
case just as long as it
will protect his phone
either way.
4. DEFINE
• Is strong enough to protect the phone
• Has a slit in the back of the case able to hold
two to three credit cards
• Case is one piece
• TPU case
• Under 20 dollars
• Light weight
• Easy to remove
5. IDEATE
• Steve does not care about what the phone case looks like, only its
functionality.
Possible Materials:
• Rubber
• Plastic
• TPU
Ideas:
• Belt clip
• Credit card holder
• Tray or card slit