WHATSAPP MARKETING

1. WHATSAPP MARKETING

2. WHAT IS WHATSAPP AND WHATSAPP MARKETING?
 WhatsApp is a messaging app, like Facebook Messenger or We Chat. The mobile app uses the
phone’s Internet connection to let you communicate with other WhatsApp users, making it an
affordable alternative to international calling or texting. WhatsApp was an independent
messenger company when it launched in 2009, but Facebook acquired it in 2014. As of 2021,
it is still owned by Facebook.
 WhatsApp marketing is a new technique of reaching, engaging, and converting potential
customers through the WhatsApp platform. To receive or send calls and texts, all we need is
a gadget with mobile internet and Whatsapp Business profile. If you want to announce the
debut of a new product or notify your clients about a new service, WhatsApp marketing is a
simple way to do so.

3. PEOPLE USE WHATSAPP FOR BUSINESS OR PERSONAL USE
BECAUSE
 It’s free. The only charges you might get are data roaming charges.
 It’s reliable. As long as you’re connected to wi-fi or have mobile data, you can use WhatsApp to
communicate with users all over the world.
 It’s widely available. There are WhatsApp users in 180 different countries.
 It’s not just about texting. You can use WhatsApp for voice messages, calls and video calls, as well as
sharing photos, videos, documents, or your location.

4. STATISTICS ABOUT WHATSAPP
WhatsApp is the most popular mobile
messenger app in the World.
2 billion people worldwide use WhatsApp at
least once per month.
This places WhatsApp ahead of other
popular messenger apps: Facebook
Messenger with 1.3 billion users and WeChat
with 1.2 billion users.

5. STATISTICS ABOUT WHATSAPP
WhatsApp is the third most-used
social media network in the World.
It’s behind only Facebook and
YouTube for worldwide popularity.

6. WHY SHOULD YOU USE WHATSAPP MARKETING FOR YOUR
BUSINESS?
 WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp
users check the app every day. Better yet, you can be sure they will get your offers, as text messages
have a 98% open rate.
 The last point is that your customers love this communication channel. They trust brands with chat apps
more – 53% of people say they would buy from companies they can reach via chat.
 However, there are more reasons to implement WhatsApp in your marketing strategy.

7. BENEFITS OF WHATSAPP MARKETING FOR YOUR BUSINESS
 Profound Relationships With Customers
Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp
marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such
a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than
acquisition.
Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. For
instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on.
Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage
only with personalized marketing messages.

8. BENEFITS OF WHATSAPP MARKETING FOR YOUR BUSINESS
 Higher Conversion Rate
Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled
with phone calls while staying inaccessible through email or social media.
Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say
that customers answered 40% of their WhatsApp messages.
Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can
increase the conversion rate by 112.6%.

9. BENEFITS OF WHATSAPP MARKETING FOR YOUR BUSINESS
 Better Sales
Adding a WhatsApp phone number to your website could result in a 27 % increase in sales leads.
The ability to contact a brand via any messaging app appears to create confidence in potential customers.
At least 66% of people are more likely to buy from a firm that is active on social media.

10. BENEFITS OF WHATSAPP MARKETING FOR YOUR BUSINESS
 Lower Cost of Marketing
WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small
businesses. All you need to get the ball rolling is to install an app and connect to the Internet.
Meanwhile, the chances that your message will reach the customer are sky high. On average, a user checks
WhatsApp over 23 times a day.
WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality
relationships with customers, and costs next to nothing in terms of marketing expenditures.

11. HOW TO GET STARTED AND SET UP WHATSAPP MARKETING TO
PROMOTE YOUR BUSINESS?
 Step 1: Download the ‘WhatsApp Business’
 Step 2: Accept the terms and conditions
 Step 3: Add your business mobile number
 Step 4: Add your business information
 Step 5: Explore the business settings and set them
 Step 6: Notify your existing business contacts

12. WHATSAPP BUSINESS TOOLS
QUICK REPLIES
Save answers to commonly asked questions as
templates and set up shortcuts. This will give you back
the time you would spend typing out the answers to
repeating questions. And, your customers will get their
questions answered faster.

13. WHATSAPP BUSINESS TOOLS
LABELS
Use labels to organize and categorize users and
messages. This will help you sort messages by
urgency and recognize returning customers. You can
use pre-programmed labels or create new ones that
make sense for your business.

14. WHATSAPP BUSINESS TOOLS
AWAY MESSAGES AND GREETING
MESSAGES
Set up these automated messages so your
customer gets a response immediately, even
if you’re unable to respond. This is a great
way to set expectations for response times if
a customer reaches out outside of your
business hours.

15. WHATSAPP BUSINESS TOOLS
WhatsApp Catalog
You can think of WhatsApp
Business’s catalog tool as a mobile
storefront. It lets your customers
browse your products without
leaving the app.
This tool is useful for highlighting
new products, seasonal collections
or bestsellers.

16. WAYS TO LEVERAGE WHATSAPP FOR YOUR BUSINESS
 Increase Online Visibility
 Engage With Customers Directly
 Organise Your Contacts

17. EXAMPLES OF BRANDS THAT USE WHATSAPP FOR MARKETING
KLM uses WhatsApp to help its customers receive
flight alerts and other helpful information. Once
customers book a flight, they can receive booking
confirmations on check-in notifications, boarding
passes, and flight status through WhatsApp.
KLM

18. EXAMPLES OF BRANDS THAT USE WHATSAPP FOR MARKETING
Netflix knows a thing or two about keeping its
users interested in the service. In its mobile
application, the service provides personalised
recommendations. The company decided to
expand this practice to WhatsApp in 2017.
The key here was to continue interacting with
customers even after they had cancelled their
Netflix subscription. Reminders and
announcements of new shows prompted
recipients to resubscribe to the streaming
platform.
NETFLIX

19. EXAMPLES OF BRANDS THAT USE WHATSAPP FOR MARKETING
HellManns’ which sells mayo products, has found the
most unique way to use WhatsApp marketing to
promote their brand and ensure higher brand
engagement. Through its latest campaign
‘WhatsCook’, it had asked its customers to simply
send a picture of the ingredients they have in their
refrigerator through WhatsApp, and HellManns’
suggested recipes that could be made from
them. This campaign was a huge success and saw 13
thousand user registrations and 4 million website
hits.
HELLMANNS’