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K12 Futures Book Club - The Signals are Talking, by Amy Webb

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Alex Makosz
Alex Makosz

Slides from the July K12 Futures Book Club meeting and discussion of The Signals are Talking, by Amy Webb. We discussed Amy Webb's systematic approach to future forecasting as a way of practicing this method and applying it to our own industry and interests.

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What would it take for ‘uber for x’ to manifest a sustained change in society? 1. Is it habit forming? Does it pass the toothbrush test? 2. Do we see the model changing the behavior of consumers in other industry sectors? Is it shaping consumer expectations? 3. Have these companies impacted any economic indicators, such as the stock market? Manufacturing? Jobs? 4. What is the basic human need being addressed by it? 5. Does it greatly reduce consumer friction points? 6. Do people stick with the service even when it is financially disadvantageous? 7. Does it solve any fundamental human needs? 8. What will cause it to persist long-term? Does it fit with other trends?
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb
K12 Futures Book Club - The Signals are Talking, by Amy Webb

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APM Welcome, APM North West Network Conference, Synergies Across Sectors
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K12 Futures Book Club - The Signals are Talking, by Amy Webb

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  • 14. What would it take for ‘uber for x’ to manifest a sustained change in society? 1. Is it habit forming? Does it pass the toothbrush test? 2. Do we see the model changing the behavior of consumers in other industry sectors? Is it shaping consumer expectations? 3. Have these companies impacted any economic indicators, such as the stock market? Manufacturing? Jobs? 4. What is the basic human need being addressed by it? 5. Does it greatly reduce consumer friction points? 6. Do people stick with the service even when it is financially disadvantageous? 7. Does it solve any fundamental human needs? 8. What will cause it to persist long-term? Does it fit with other trends?