A 2020 HBR article summarized it well: “In normal times… leadership is not that critical... but in a crisis, even the strongest organizational habits, structures, and resources may be inadequate to meet challenges..” Leadership then becomes crucial. In the months since March 2020, incredible transformations have been set into motion in so many organizations. Set in motion that is by leaders that embody key principles from Agile methodologies and combined with a new way to lead - IterActive Leadership. In this insightful talk, leadership expert Marisa Murray will share the leadership practices that are fueling performance in these turbulent times. Drawing from her experience supporting C-Suite executives in Fortune 500 companies and her over two decades leading change and enterprise transformation programs herself. She will reveal powerful practices that you can begin to use immediately to navigate and thrive in this today’s rapidly changing, complex environment. Marisa Murray

1. LEADING THROUGH UNCERTAINTY
Achieve outcomes in turbulent times with
IteractiveTM Leadership
Marisa Murray P.Eng, M.B.A., PCC
President & Chief Executive Coach at Leaderley International

2. A new approach to leadership
2
ITERATE + ACTION

3. 3
Re-estimate
Re-baselining
Re-structure
Remediation Plan
REVIEWS with Executive
My journey: Re-deploy that energy!

4. Over the next 90 minutes
What it is?
“Iteractive” is a leadership approach and process that challenges the
much more common Reactive & Proactive approaches
What it does?
Maximize the collective intelligence of the team so people feel
Connected, Resilient and Smarter together.
What it means?
Agile technology teams receive more clarity and support from their
executives to enable synergies and accelerate value creation.
4

5. 5
…

6. 6
ITERACTIVETM LEADERSHIP
• What it is?
• What it does?
• What it means?

7. A new approach to leadership
7
ITERATE + ACTION

8. 8
3 WAYS TO LEAD

9. Reactive Leadership
9

10. 10
Proactive Leadership

11. 11
Iteractive Leadership

12. 12
Success without Stress

13. Then all of a sudden!
13
March 2020

14. 14
Proactive
Iteractive
Reactive

15. 15
Remembering Cause and Effect

16. 16
Focusing on Value Creation
Safe
+
Supported
+
Smart
=
Strategic

17. 17
ITERACTIVETM LEADERSHIP
• What it is?
• What it does?
• What it means?

18. 18
Iteractive Leadership
Beliefs + Behaviours (Through Process)

19. 6 Leadership Actions (6As)
(2 Steps in an Iterative Loop)
19

20. Step 1: Maximize Human Intelligence
20

22. Appreciate
I APPRECIATE …
Step 1: Maximize Human Intelligence

23. 23
Appreciation of others, opens up the Heart
Connection that enhances Collective Intelligence
Why
Appreciate?

24. 24
“Increases in determination, attention, enthusiasm, energy and
sense of optimism.” Emmons and McCullough 2003
“Calms the mechanisms in the limbic system that create fear, dread,
doubt, and cynicism and freeing up the brain to remember
peripheral details, recognize common themes and experiment with
seemingly unassociated ideas – the birthplace of creativity and out-
of-the-box thinking.” Sulack 2016
Engages your brain to focus in the “here and now”, grounded and
out-of-worry wasted “if only” or “what if thinking”. Getting into
the flow of inspiring change by unlocking creative ideas.
Studies related to Gratitude & Appreciation
Why
Appreciate?

25. Practicing Gratitude vs. Appreciation
I’m grateful for: I appreciate and welcome:
• The safety and security I feel
• Having the things I want
• My peace and wellbeing
• Beautiful experiences
• Good luck or fortune
• My accomplishments
• Beauty and kindness
• Things going the way I want
• The challenges I face
• Striving for my best life
• The struggle and the messy
• All experiences and learning
• Mistakes and failures
• Breaking new ground
• Diversity and free will
• Wisdom being revealed
25
Why
Appreciate?

26. Round Table
(Let’s Try It!)
I APPRECIATE …

28. Align
I APPRECIATE … I ALIGN …
Step 1: Maximize Human Intelligence

29. 29
Find a shared platform of agreement
(The more agreement the better)
This is a joint-
exploration and
co-creation
This is not an
argument or
debate
Why
Align?

30. The 4 Core Principles of Alignment
1. Alignment is always present. Your objective is to find it.
2. If it doesn’t feel present, explore and discover it (look up, down
or sideways)
3. You may not wish to search for it (which is your choice), or you
may not like the size of it. Know that your collective
intelligence and collaboration depends on finding it.
4. Influencing the other person, depends on finding alignment (no
matter how small) so that you can nudge the each other to
move forward together.
30
Why
Align?

31. 31
Alignment doesn’t mean this!
Why
Align?

32. 32
Alignment looks like this!
Why
Align?

34. Augment
I APPRECIATE … I ALIGN … I AUGMENT …
Step 1: Maximize Human Intelligence

35. AUGMENTATION
“The more your team Augments the more
Clarity Emerges”
35

36. 36
Words either Include or Eliminate
Collective Intelligence and Insight
WORKING ON OUR WORDS

37. Practice Re-wording to include
37
I want to say… You might say instead…
1. I don’t think that will work…
2. I just want you to do …
3. Who’s even accountable for…
4. I don’t think it can be done …
5. You’re in way over your head…
6. You’re not even thinking about...
7. This is just not good enough..
8. What could be so hard?
9. Your plan doesn’t make sense…
10. This is a waste of time.
11. There’s no way, not realistic …
12. I totally disagree..
13. That’s never going to fly here…
14. This is my domain, my call…
15. Look, failure is not an option.
• Tell me more about your plan for…
• How would you describe a great outcome?
• How can we make sure we are successful?
• What challenges have you thought through?
• How are we setting this up for success?
• Talk through some options you considered..
• If we were world class, how might this look?
• Let’s see how we can simplify …
• Let’s explore more on the large milestones…
• How can we maximize this?
• What might be a first step to explore?
• What if we looked at it from this angle?
• What might we learn by trying?
• Happy for you to add your thinking here…
• How do we pull together to blaze this path?
Why
Augment?

38. The 4 Core Principles of Augmentation
1. Maximize outcomes by maximizing Human Potential & Value
2. Spoken Words either Empower or Disempower humans
3. You are meant to be an Explorer not a Destroyer of ideas
4. It’s only lonely at the top, when you are Alone in your thinking
- Use Appreciate, Align, Augment – in every interaction
PRACTICE IN EVERY EMAIL YOU SEND!
38

39. 6 Leadership Actions (6As)
(2 Steps in an Iterative Loop)
39
We ASPIRE … WE ASSEMBLE … WE ACCOMPLISH

40. 40
Co-Creating Shared Wins
Intention
+
Impact
=
Evidence
(Progressive Wins)

41. 41
1-2 Weeks
WIN
#2
1-2 Weeks
WIN
#3
1-2 Weeks
WIN
#4
1-2 Weeks
WIN
#1
WIN
#5
1-2 Weeks
WIN
#6
1-2 Weeks
Step 2: Co-create Shared Wins

42. We ASPIRE …
Step 2: Co-create Shared Wins
Aspire

43. NB. That something amazing is NOT A GOAL! 43
It is the beginning of a
shared aspiration
As you iterate through Appreciate, Align, Augment
desires begin to surface naturally including the desire
to do something amazing together...

44. Aspirations vs. Goals
44
Goals at this
stage will:
• Limit human
potential!
• Kill co-
creation!
Aspirations
What would be great?
Goals
What will we commit to?
Lofty Achievable
Hopeful Realistic
Vague Specific
Timeless Timebound
Unstructured Structured
Conceptual Well defined
Intuitive Measurable
Open Planned
Arbitrary Relevant
Why
Aspire?

45. 45
Aspirations breathe life into you!
From the Latin word aspirare:
“To breathe into / upon”
A life of
goal-setting
A life of
aspiration
Goals alone
can suck the
life out of you
Why
Aspire?

46. Wouldn’t it be great if ….
- We solved this problem
- We proved this perception wrong
- We partnered with (inspiring people)
- We made this significant contributions
- We created this incredible experience
- We reached this amazing milestone
Capture
Shared-Aspirations!
Surface small desires (directional hints) towards purpose

47. Round Table
(Let’s Try It!)
I ASPIRE …

48. 48
Moving away from Expectations into Purpose
Expectations sounds like: I have to…
(Feel like obligation) I should do…
Desires sound like: I want to…
(Feel intriguing or curious) I hope to…
Life purpose sounds like: I get to…
(Feel meaningful, exciting) I was born to…
To create the most fulfilling projects, strive to live as much as
possible towards the team’s place of purpose (energetic vitality)
Performance

49. 49
Outcome of this step is a Shared Aspiration
An aspiration
that everyone
loves because it
has been
painted together
Practice: Listen for the whispers of your collaborators. Behind every
complaint is a hidden desire. Try to hear it and build on it.

50. Sample Goals / Objectives
S.M.A.R.T. Goals
1. Grow Market Share at least 10% by the End of the Year
2. Win Six New Business Accounts Before The End of The Second Quarter
3. Increase Website Traffic 25% by December 2020
4. Increase Search Engine Traffic by 10% in the Next Two Months
5. Confirm That 90% of Team Members Have Completed New Inventory Management
Software Training by the End of Third Quarter
6. Plan Five Customer Education Webinars by Fourth Quarter
7. Improve Automation Workflow by 20% Within Six Months
8. Reduce costs to pay Off $10,000 in Business Debt Within 30 Months
9. Increase New Customer Reviews by 30% Year Over Year
50

51. Examples Aspirations vs. Goals
Cause (Aspiration)
(What makes your heart sing?)
Effect (Goal)
(What evidence or outcome demonstrates progress?)
Create an irresistible client offering that
delights customers and creates raving
fans
Grow Market Share at least 10% by the End of the Year
Win Six New Business Accounts Before The End of The
Second Quarter
Create compelling, highly visible
communications that attract our ideal
customers
Increase Website Traffic 25% by December 2020
Increase Search Engine Traffic by 10% in the Next Two
Months
Contribute to accelerating knowledge,
skills and abilities of our people,
customers and partners.
Confirm That 90% of Team Members Have Completed New
Inventory Management Software Training by the End of
Third Quarter
Plan Five Customer Education Webinars by Fourth Quarter
Automate, eliminate or outsource tasks
that our people do not LOVE doing
Improve Automation Workflow by 20% Within Six Months
Reduce costs to pay Off $10,000 in Business Debt Within 30
Months
Create world class products and services
that exceed performance expectations
Increase New Customer Reviews by 30% Year Over Year
51

52. 52
Once you have a shared-aspiration
It’s time to Assemble!

54. We ASPIRE … WE ASSEMBLE …
Step 2: Co-create Shared Wins
Assemble

55. Assemble
Viewpoints
+
Assemble
Options

56. • Equal Voices
• Diversity
• Empathy
Assemble Perspectives

57. 57
Assemble: 3 Options that we LOVE
We aspire to create an irresistible client offering that
delights customers and creates raving fans
Option 1 Option 2 Option 3
What Approach?
What is the worthy ambition?
What resources, people and
momentum can be leveraged?
What we love about this
approach?
What we worry about with this
approach?
What actions can be take to
overcome obstacles?
Aspiration:
Evidence Statement:
- Market Share growth of >10% by the End of the Year
- 6 New Business Accounts before the End of the 2nd QTR

58. 58
Make everyone love them equally!
We aspire to create an irresistible client offering that
delights customers and creates raving fans
Option 1 Option 2 Option 3
What Approach? Re-configure XYZ
product to add most
requested features
Partner with ABC
company to offer an
integrated offering
Create a new product,
designed with our top
customers in mind
What is the worthy ambition? Customer need Higher value impact Transform offering
What resources, people and
momentum can be leveraged?
Prototype and team
to leverage
One joint-client
experience & results
Top customer and
account teams
What we love about this
approach?
Speed of impact More ambitious
impact
Introduce next
generation tech
What we worry about with this
approach?
Will customers pay
the premium?
Partnership
agreement complexity
Longer timeline and
more risk
What actions can be take to
overcome obstacles?
Voice of Customer
Virtual Roadshow
Better equip legal and
contracting skills
Innovate: Hackathon
or fund competition
Aspiration:
Potential Milestones: - Market Share growth of >10% by the End of the Year
- 6 New Business Accounts before the End of the 2nd QTR
Why
Assemble?

60. We ASPIRE … WE ASSEMBLE … WE ACCOMPLISH
Step 2: Co-create Shared Wins
Accomplish

61. 61
Accomplish: Sequential Wins Towards Aspiration
1-2 Weeks
WIN
#2
1-2 Weeks
WIN
#3
1-2 Weeks
WIN
#4
1-2 Weeks
WIN
#1
WIN
#5
1-2 Weeks
WIN
#6
1-2 Weeks
Why
Accomplish?

62. What is the win for this iteration?
62

63. Iteractive Leader has masterful habits!
63
Habits
Routines
Systems
Processes
Rituals

64. Acceleration Habits | Celebration Habits
• Daily/weekly actions
• Daily/weekly metrics
• Daily/weekly feedback
• Daily/weekly reward
64
• Daily/weekly acknowledgement
• Daily/weekly encouragement
• Daily/weekly support
• Daily/weekly appreciation
Don’t
Delay
Rewards
Why
Accomplish?

65. 65
An Iteractive Leader’s Real job is….
Acceleration Events:
• One-on-ones
• Brainstorms
• Metrics Huddles
• Strategic Introductions
• Learning Experiences
Celebration Events:
• Progress meetings
• Project milestones
• Skill development / Knowledge sharing events
1-2 Weeks
1-4 Weeks
Why
Accomplish?

66. ACCOMPLISHED
Now back to Appreciate!

67. 67
ITERACTIVETM LEADERSHIP
• What it is?
• What it does?
• What it means?

68. 68
More Clarity and Alignment with Executive Teams

69. Maximize Team – Maximize Wins

70. The hidden messages in water
by Masaru Emoto
70

71. 71
Success without Stress
Want to stay in touch?
1. Connect with me on LinkedIn https://www.linkedin.com/in/murraymarisa/
2. Watch my TEDx Talk: https://youtu.be/k5_A6IGJESA
3. Check-out my books: “WORK SMART” and “ITERATE!” on Amazon
https://www.amazon.com/Marisa-Murray/e/B076JH5Z7K%3F
4. Subscribe to my free weekly leadership tips at my website www.Leaderley.com
5. Reach out at marisa.murray@Leaderley.com for consulting, coaching, speaking
THANK
YOU