2. The ‘green room’ is a surfing term for riding
inside the barrel of a wave. It is the pinnacle
when all the conditions come together in a
moment of Zen–like clarity and euphoria.
THE GREEN ROOM COLLECTIVE
is a group of like-minded people with diverse
backgrounds, skills and experiences who
come together to work with you and your
team to create conditions that generate
clarity of thought, where ideas are nurtured
that lead to action.
OUR APPROACH :
1. It starts with the brief
2. Process takes you only so far, people
create the magic
3. Environment matters
4. New ideas require fresh perspectives
5. If it doesn’t work within your business,
we haven’t done our jobs
March 22, 15
WHAT IS THE GREEN
ROOM COLLECTIVE:
4. No matter what your business is, there
comes a time when you get stuck.
How will you break out of the cycle of
doing things the way they’ve always
been done, to do things that really
make a difference, build value
and grow?
THE QUESTION
IS HOW DO YOU
GET UNSTUCK?
March 22, 15 4
5. THE GREEN ROOM
IS THE BRIDGE
BETWEEN ‘WANT
TO’ AND ‘HOW TO’.
With our experience and know how, we
help you cut through the clutter to get
creative and generate growth like nobody’s
business.
And we do it in a way unlike anyone else.
March 22, 15 5
6. A FEW DAYS
TO AWESOME.
During our sessions, The Green Room
Collective puts your people together in
ways that help them explore creatively
without risk or judgment.
WE CLEAR MINDS
AND THE PATH TO
SOLVING HARD
PROBLEMS.
You get answers, and a new way to
approach the next challenge.
March 22, 15 6
7. CHAOS, MEET
CLARITY. IDEAS,
MEET ACTION.
Great ideas are unruly,
elusive, even a little scary.
TGRC uses clear process
to make sense of a crazy
world of possibility, distilling
“what if?” into ideas, and
then actions that add
value.
March 22, 15 7
9. FIRST WE DEFINE…
It all starts with a great brief—a good
look at your goals and a hard look at
the things that hold you back.
WE REFRAME
BUSINESS
PROBLEMS WITH
A HUMAN LENS.
TGRC infuses humanity into the process
of problem solving to get to a solution that
actually works for people.
And isn’t that who you’re making stuff for?
March 22, 15 9
10. …and then we align.
ALL LAID OUT IN A
SIMPLE, INSPIRING
WAY THAT PEOPLE
CAN GET BEHIND.
March 22, 15 10
11. Next we understand…
IT’S NOT WHERE
YOU LOOK THAT
MATTERS IT’S WHAT
YOU SEE
To figure out what people really need and
want, we inject a little human “magic” into
the equation to help you experience the
brief first-hand, by looking where others
won’t.
March 22, 15 11
interview with embalmer
to understand beauty( )
12. And then we create
BY TURNING REAL
LIFE INSPIRATION
INTO IDEAS &
OPPORTUNITIES
YOUR BUSINESS
CAN USE TO THRIVE.
We ask that you to put down the PowerPoint,
roll up your sleeves, get out of the office
and be willing to look for inspiration
where others wont.
March 22, 15 12
13. FINALLY, WE SELECT
& STRENGTHEN.
We put them to the test with real
people to make sure they’re fully baked
and action-ready.
IDEAS MEAN
NOTHING IF YOU
CAN’T MAKE THEM
REAL.
March 22, 15 13
14. Agencies know their business, corporations
know theirs. We have experience on both
sides of the aisle.
WE BLEND AN
INSIDER VIEW WITH
OUTSIDER GUTS.
We know how to land ideas that
work in your business.
March 22, 15 14
15. March 22, 15 15
SOMETHING LIKE THIS...
BRIEF
KEY
INSIGHT SOLUTIONTo develop healthy, nutritionally minded
and great tasting lunch entrees?
I enjoy eating food that is fresh and in
season. It just feels right. Eating out of
season foods feels unnatural.
The McWrap.
16. March 22, 15 16
...OR LIKE
BRIEF
KEY
INSIGHT SOLUTIONHow might we capitalize on the
rising middle class in Turkey with
exciting new products?
As we spent time in the homes of the
middle class, we kept hearing about the
“old way” and this beverage –
“a mix of fruits.
Cappy Ramadan Sherbet. Won the World
Best Juice Innovation Award 2010.
Created a new category in juice business
with significant incremental sales.
17. March 22, 15 17
...AND EVEN THIS.
BRIEF
KEY
INSIGHT SOLUTIONHow to fit the Gold Peak fountain
barrel into the Drive Thru
During the exercise, an engineer takes
picture of lamp, thinking solution could
look like this.
Space Saver Variety Tea Tower (SSVTT),
now in 3652 locations in US with 100
incremental servings per day/ location.
18. The framework of our approach is
consistent but the beauty of it is that it can
be used on just about any problem that you
face.
We tailor our approach to your specific
problem and work toward your success.
HAVE A LOOK AT
WHAT WE DO:
PROJECTS:
Weworkprojectsintwoways,asaSWATteamwhere
yousendusawaytofigureitoutandcomebacktoyou
withourthinkingandideas,orinasessionwithyouand
yoursmallteam.
Whetheritiscomingupwithtactics,developingbrand
visionandarchitecture,strategiccorridorsoridentifying
communicationplatforms.
CAPABILITY:
Webuildcreativeleadersandinnovativethinkersand
providethemwiththeapproach,tools&techniquesand
creativebehaviorsnecessaryto
doitontheirown.
COUNSEL:
Notreadyforafullonprojectbutjustneedhelpthinkingit
through,wecandothattoo.Webringawiderangeof
experiencesthatcanhelpyoulandyourthinkingand
formulatenextsteps.
March 22, 15 18
FLEXIBILITY IN A
FRAMEWORK
19. CLIENTS MARKETS
March 22, 15 19
PREVIOUS WORK.
Alfamart
Burger King
Esso/Exxon
FIFA, Coke Zero
Jack-in-the-Box
KFC
McDonald’s
Wendy’s
Migros
Subway
Target
Wal-Mart
Publix
Checkers
Yum!
Sprite
Coca-Cola
Fanta
Dasani
Red Cross
Ronald McDonald
House
CARE
Argentina
Australia
Brazil
Canada
Chile
China
Columbia
Costa Rica
Egypt
France
Indonesia
Japan
U.A.E
Mexico
Morocco
Netherlands
Russia
South Africa
Spain
Thailand
Turkey
UK
U.S.
Vietnam
20. ARE YOU READY
TO GET UNSTUCK?
We want to work with passionate people
determined to make change happen.
GIVE US A CALL.
404-509-6277
OR EMAIL
JOHN@THEGREENROOMCOLLECTIVE.COM
GLILIZ@THEGREENROOMCOLLECTIVE.COM
March 22, 15 20
21. March 22, 15 21
GULIZ
KAVUNCUOGLU
All through her 13 year career
Guliz has never afraid to look at a
situation & challenge it.
A whole brain thinker. Comfortable in
both the expansionist world of ideas and
creative thinking as she is in the business
& analytics. Always asking the right
question at the right time and for being
the first to suggest a new approach.
JOHN VAN VLECK
A master at applying human perspective
and business acumen to come up with
innovative business solutions.
13+ in Advertising and another 15 years
as the Global Director of Innovation
Ignitor at The Coca-Cola Company has
enabled him show his magic in 35
markets, with top global brands and
partners like McDonalds, YUM! and
Checkers.
