Jornada informativa organizada el 19 de diciembre de 2017 sobre Instrumento PYME en el marco de Horizonte 2020. El evento, celebrado en la Universidad Pablo Olavide, fue organizado por la Agencia Andaluza del Conocimiento en colaboración con CDTI, Red OTRI Andalucía y la UPO.

1. Jornada Informativa
El Instrumento PYME de H2020 enEl Instrumento PYME de H2020 en
el contexto del EIC-2018-2020
Berta Rodríguez Campíns. Sevilla, 19 de diciembre de 2017

2. SHORT OVERVIEW OF SME INSTRUMENT
It is part of EU’s Horizon 2020 Research and Innovation programme,
targeting SME’s.
Nearly €2.8 billion of SME funding available from 2014 to 2020.
Groundbreaking innovative ideas for products, services or processes
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
There are no predefined topics for the SME instrument call; only the most
excellent and impactful ideas will receive support
Focus on taking great ideas from the lab to the market. It is an
accelerating program, more than a funding program.
Berta Rodríguez Campíns. Sevilla, 19 de diciembre de 2017

3. There has to
...and the
customers shall
be willing to pay
Customers shall know
about the product –
and it should be easy
to deliver
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
MARKET is the driving rule of the program
Customers interest
Clear ambition to grow at
There has to
be a market
Solve a relevant
problem &
easy to use
for the customer
and
easy to produce
for the firm
Business model –
technical solution
possible and better
than alternatives
...therefore
competitor
knowledge is
essential
Only competent
management can
deliver
What is in
the market?
What do I want
to do with my
product?
Clear ambition to grow at
EU/global level
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

4. H2020 SME instrument ”bridge”
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
”Death Valley”
=
High RISK
H2020 SME instrument ”bridge”
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

5. • Innovative idea – disruptive - demonstration stage (TRL 6)
Convincing commercialisation plan
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Europe needs more radical, market-creating innovations to improve productivity
and international competitiveness and generate new jobs and boost the number of
high-growth companies :
• Convincing commercialisation plan
These innovations must meet user and customer needs and tackle societal,
technological and business challenges in a sustainable way
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

6. El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
What we expect and what we will seek for is:
Growth market
Growth of the company and people in the companyGrowth of the company and people in the company
Lasting in the time
EU level. Global level, not just at own company level
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

7. Overview of the Evaluation Process
Automated
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
SME Instrument I
Receipt of
proposals
Individual
Evaluation
Automated
consensus
report
Finalisation
Eligibility check
Allocation of
proposals to
evaluators
Remote
evaluation
Individual
Evaluation
Reports
(explanatory
comments)
Automated Consensus
Report
(arithmetic median/
No negotiation)
Standardised Evaluation
Summary Report
Final ranked list
Informing the applicants
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

8. Overview of the Evaluation Process
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
6 panels/5
experts each
SME Instrument II
Receipt of
proposals
Individual
Evaluation
Automated
consensus
report
F2F Ranked A or B
Eligibility check
Allocation of
proposals to
evaluators
Remote
evaluation
Individual
Evaluation
Reports
(explanatory
comments)
Automated Consensus
Report
(arithmetic median/
Standardised Evaluation
Summary Report
Final ranked list
Informing the applicants
Se invitará a los F2F
meetings al doble de
coordinadores de los que
podría ser financiados en
una convocatoria
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

9. PHASE 1 PHASE 2
Operational capacity
Impact Impact
Excellence Excellence
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Excellence Excellence
Quality and efficiency of
implementation
Quality and efficiency of
implementation
Subcontracting
Scope of the proposal Scope of the proposal
Threshold: 13/15 Threshold: 13/15
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

10. Financial capacity
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Evaluation rules for the SME Instrument
Operational Capacity : experts will judge whether each individual participant
has, or will have in due time, sufficient operational
capacity to successfully carry out their tasks in the
Selection Criteria
capacity to successfully carry out their tasks in the
proposed work-plan.
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

11. 2. Impact Umbral 4 /5 50% WEIGHTING
a) substantial demand (including willingness to pay) for the innovation
b) potential to create new markets
c) Convincing description of targeted users or customers
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
d) Total market size envisaged : SME I vs SME II
e) Strengthening the competitiveness and growth of companies. Commitment of the
team
f) initial commercialisation plan /Realistic and relevant strategic plan for
commercialisation
.g) Freedom to operate and IPRs. Regulatory and standards
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

12. you need to demonstrate that your project will generate revenues and
create jobs.
Show at least 3 years of projection of sales
The 'commercial strategy' aspect is
particularly examined in Step 2 of the
evaluation of Phase 2 proposals
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Provide concrete and realistic figures
Show at least 3 years of projection of sales
volume, turnover and number of jobs created
European or international dimension. If it’s
targeted only at a national market, it won’t be
supported by the SME Instrument
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

13. Excellence : 4/5 25% WEIGHTING
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
1. Objectives of the proposal are defined in a clear and pertinent way.
Oriented to a faster market uptake .
2. The business innovation concept has a potential to bring important
progress to or revolutionise an existing industrial sector, business
practice and/or societal challenge.
3. add substantial value to Europe
4. stage of development at TRL 6 and can move to market take-up
5 Value for money, problems solved, new applications, sustainability:
Better than current state
6 High-risk/high-potential innovation idea that has something that
nobody else has
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

14. Realistic description of the current stage of development. don’t BE
TOO TECHNICAL
While it's important to describe the opportunities, you must
also demonstrate that you understand the risks. The
'feasibility' aspect is particularly examined in Step 2 of the
convince the evaluators that your product, process or service has
the potential to change the dynamic of the market and possibly to
address a societal challenge.
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
'feasibility' aspect is particularly examined in Step 2 of the
evaluation of Phase 2 proposals.
explain why it is viable and better than
existing solutions
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

15. Technological Readiness Level TRL
Is the project proposed containing activities above TRL 8?
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
TRL 8 corresponds to 'system complete and qualified' (not yet proven in operational
environment).
TRL >6
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

16. 3. Quality and efficiency of the implementation*/**
• Coherence and effectiveness of the work plan.
• Complementarity of the participants
• Appropriateness of the management structures and procedures.
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
25% WEIGHTING
•*Experts will also be asked to assess the operational capacity of applicants to
carry out the proposed work.
•** Experts will also be asked to assess 'best value for money' of the
subcontracts for Phase 2.
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

17. Evaluators are interested in the team, the company,
their history: extract the best from them
Lower the risks for EU as investor
credibility of your team and of your work plan
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
convince the evaluators that you can make it
external partners role
Planning is important: realistic time frame
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

18. The capacity of the company to achieve the envisaged market opportunity is
assessed based on the information provided:
CV/ description of the profile of the applicant.
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Relevant achievements, projects and activities related to the project.
Description of significant infrastructure or any major items of technical
equipment.
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

19. • Regulated under Art 13 of the H2020 SME Instrument Phase 2 Model Grant
Agreement (page 496);
• Subcontracting is NOT restricted to a limited part of the action;
• It is in the SME Instrument spirit that the applying SME has the capacity to carry
Subcontracting - Phase 2 only
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
• It is in the SME Instrument spirit that the applying SME has the capacity to carry
out the activity;
• Compliance with best value-for-money is assessed
• If subcontracting is not clear, experts will reflect this in the assessment (score
below the threshold: <3)
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

20. What we have learned
Idea description: Filtering the idea. Innovation of the idea
Project must fit in TRL 6
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Project must fit in TRL 6
Balanced grant requested
Targeted sectors
Target geographical markets
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

21. Short Sentences
Give relevant information at the beguinning
Avoid passive voice when possible
don’t BE TOO TECHNICAL
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Dont be afraid of making assumptions
Reference your data
Actions measurable and quantifyable
Aesthetic of document
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

22. Phase 1 Phase 2
The assessment of the
technical feasibility and the
commercial potential of a
breakthrough innovation.
A breakthrough innovation
strategy underpinned by its
strategic feasibility assessment
and commercialization plan.
Close-to-market activities and
Funding object
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
their commercial exploitation.
Amount of funding Lump sum of 50.000€ - 70%
of eligible costs.
Cost reimbursement between
500.000€ and 2.5 million € -
70% of eligible costs.
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

23. Duration Usually 6 months – could be
shorter or longer.
Between 1-2 years – could be
longer.
Outcome A feasibility report including a A new product, process, service
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
detailed business plan. that is new to the market and a
commercialization plan linked to
it.
Evaluation
thresholds
Impact = 4
Excellence = 4
Quality & efficiency of
implementation = 4
Total = 13
Impact = 4
Excellence = 4
Quality & efficiency of
implementation = 4
Total = 13
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

24. La propuesta se evaluará TAL CUAL se
presenta: no en base a cómo sería si se
añadieran ciertos detalles o en base a lo
que quiere decir el solicitante , solo lo que
está escrito.
El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
está escrito.
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017
MAKE THINGS EASY TO EVALUATORS¡¡¡¡

25. El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
LEGIBLE CLARA y CONCISA
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

26. CURSO DE FORMACIÓN HORIZONTE 2020. EL INSTRUMENTO PYME FASE 2
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

27. El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Se invitará a los F2F meetings al doble de coordinadores de los que podría ser
financiados en una convocatoria.
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

28. El Instrumento PYME de H2020 en el contexto del EIC-2018-2020
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017

29. JORNADA INFORMATIVA-HORIZONTE 2020, INSTRUMENTO PYME
EVALUACIÓN INSTRUMENTO PYME, FASES I Y II
European SMEs Champions League
GRACIAS POR SU ATENCIÓN
Berta Rodríguez Campíns. Sevilla, 19 de
diciembre de 2017