David, VP of Customer Success at VigLink, saw 2 billion clicks within the network in 2011. He examines which were most valuable, which didn’t earn a dime, and “click best practices” to earn more. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Data analysis David Gorcey, Vice President, Customer Success, VigLink (Twitter @gorcey)

1. Maximizing Click Revenue
2 Billion Outclicks Analyzed
David Gorcey
VP of Customer Success Affiliate Summit Central
david@viglink.com
May 16, 2012

2. 2011
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3. Today
Where’d they go?
Which did the best?
Which did the “worst”?
What does it mean to you?
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4. Where Did they Go?
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5. Where Did they Go?
200,000,000
eCommerce
Leads?!
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6. Where Did they Go?
Not quite…
ACTUAL
200,000,000
affiliated->X 0.75%
1,500,000
a % of those 200M clicks
resulted in sales, but pubs
were only monetizing 1.5M
on their own
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7. Where Did they Go?
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8. but ignoring all that
for a moment...
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9. Which Did the Best
Who They Were
(On Average, in 2011)
100,000’s of
outclicks each
millions of
pageviews
each
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10. Which Did the Best
targeted
social
informative
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11. Which Did the Best
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12. Which Did the Best
Who They Were
(On Average, in 2011)
4% CTR
(their content rocked!)
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13. Which Did the Best
Who They Were
(On Average, in 2011)
4% CTR
0.42%
Monetized
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14. Which Did the Best
% CLICKS
MONETIZED
the average
our high performers were
actually doing a below average
0.42% < 0.75% job affiliating links.
high performers
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15. Which Did the Worst
at face value,
it isn’t so bad....
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16. Which Did the Worst
Those that ultimately turned out
% CLICKS to be the “under” performers,
MONETIZED actually did a phenomenal job
monetizing clicks on their own.
the average
7-8% > 0.75%
“under” performers
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17. Which Did the Worst
Those that ultimately turned out
% CLICKS to be the “under” performers,
MONETIZED actually did a phenomenal job
monetizing clicks on their own.
the average
7-8% > 0.75%
100,000’s of
“under” performers pageviews
each
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18. But...
Who They Were
(On Average, in 2011)
0.2% CTR
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19. The Commonalities?
general
rushed
commercial
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20. The Commonalities?
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21. What it Means to You
Content is king.
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22. What it Means to You
But the balancing act between content and monetization really is
critical.
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23. What it Means to You (How to Make More Money!)
make content targeted know where clicks are going
make content social affiliate, affiliate, affiliate!
don’t trade content for monetization automate, automate, automate!
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24. Q&A
VigLink
(web) VigLink.com
(email) info@viglink.com
(twitter) @VigLink
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