This document outlines seven overlooked tools and strategies for affiliate program management. It discusses the importance of sending personalized welcome emails to new affiliates, providing various communication options, creating dedicated creative assets for promotions, recruiting affiliates outside the network, understanding the network's tools, sending relevant and actionable communications, and understanding attribution across marketing channels. The overall objective is to understand how these overlooked areas can improve an affiliate program.

1. Seven Essential Overlooked
Tools & Strategies
For Affiliate Program Management

2. Chad Waite
Marketing Manager @
Email: cwaite@avantlink.com
Twitter: @ChadW8

3. Our Objective:
Understand seven overlooked tools &
strategies that can be absolutely should be
used for affiliate program management.

4. #1 Welcome Emails
“How Do I Get Started With Your Program?”
- Every Newly Approved Affiliate Ever

5. Welcome Emails
-Genuine Welcome
-Contact Name & Info
- Roadmap To Get Started

6. Welcome Emails
Here’s What Not To Do:
Welcome to the B--------- affiliate program. You have been accepted at the following commission
rate: 8%. To get started creating links login to your account.
Best Regards,
Jon ------

7. Welcome Emails
Now For A Good Example:
bit.ly/emailwelcomes

8. #2 Communication Options
“And How Can I Get A Hold Of You?”
- Every Serious Affiliate Ever

9. Communication Options
-Email Is Good
-Talking On The Phone Is Better
-Webinars & Screen Sharing Is Best
- Video Support…? (we’ll see this later)

10. Communication Options
Seven different mentions of
how an affiliate can contact
them through email, on the
phone, and on a forum all
on their program
description page.

11. #3 Dedicated Creative For Promotions
“How Often Do You Run Sales?”
- Every Proactive Affiliate Ever

12. Dedicated Creative For Promotions
-Specific Creative To Promote
-Update Creative Regularly
-Use Dynamic Updates If Available

13. Dedicated Creative For Promotions
←
2009 Gear Of The
Year?!

14. #4 Recruit Outside Of The Network
“This Blog Has Lots Of Potential, But
They’re Not An Affiliate With Our Network :( “
- A Very Bad Program Manager

15. Recruit Outside Of The Network
-Don’t Focus Only On Network’s Affiliates
-Bring In External Qualified Affiliates
-Blogs, Forums, Facebook, Meetup, Twitter

16. Recruit Outside Of The Network
Typical Conversation When A Manager Recruits A New Affiliate:
“Hey network. Will you work
on getting this affiliate that we
want to work with on board
the moment they apply?”
- Great Program Manager
“10-4, Great Program
Manager.”
- Awesome Affiliate Network

17. #5 Know Your Network’s Tools
“Banner Ads Are The Best”
- Every Affiliate In 1997

18. Know Your Network’s Tools
-Banner/Text Ads Are So 1997
-Dynamic, Product-Level Advertising
-Massive ROI Opportunities
-Be Familiar & Teaching

19. Product Ad Widget

20. Deal of the Day

21. SnapVisi

22. Know Your Network’s Tools

23. #6 Relevant, Actionable
Communication
“Would You Send Me Your Regular
Ecommerce Newsletter To Keep Me
Updated On Your Program?”
- No Affiliate In History Ever, Ever, Ever

24. Relevant, Actionable Communication
-Monthly Newsletters….Suck
-Always Promote Sales & Promos
-Include (If Possible) Relevant Creative
-Related To The Affiliate Channel

25. #7 Understand Attribution
“Marketing Channels Don’t Really Overlap
That Much, Right?”
- Someone Who Is About To Get Fired

26. Understand Attribution
-Multiple Channels
-Multiple Affiliates
-Dynamically Split Commission Payouts

27. Understand Attribution
Make your affiliate program reactive and
refined based on REAL data and not
industry assumptions!

28. Seven Essential Overlooked
Tools & Strategies
For Affiliate Program Management

29. Chad Waite
Marketing Manager @
Email: cwaite@avantlink.com
Twitter: @ChadW8