1. capabilities presentation v1

2. Encoding.com enables video to work on all devices and browsers.
Encoding Issues Today
Upfront Investment + Pay as you go
Rapid Growth in Demand + Instant & Infinite Scalability
Management & Maintenance + We Manage & Maintain
Complex Technologies + Support all Popular Formats
Rigid Legacy Workflows + Flexible API

6. Hypothetical: Monster Energy Drink
Objective: Increase brand awareness & brand affinity in 18-25 segment via an
engaging video community using $500k budget.
Solution:
✓Own your brand!
✓Universal URL
✓Massive scale
✓Engage & interact

7. Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME
Project: GLEE “Give a Note” campaign
•1.7 million votes
•262k Facebook likes
•33M Facebook
impressions!

8. Agency / Client: Tribal DDB / Anheuser-Busch
Project: UGV Competition
•100k+ uploads
•Highly interactive

9. Agency / Client: Firstborn / SoBe
Project: UGV + Branded Video Mashup App
•4 weeks to deploy
•Sophisticated & feature-rich app

10. Agency / Client: Sapient / Red Bull
Project: Branded Content Site
•Millions of views per
month
•Strong brand affinity

11. Client: Mozilla Firefox
Project: UGV Competiton
•Universal upload &
playback support
•HD quality

13. the Impact
Why Encoding.com is changing the world
•Video is highly engaging
•Video is viral
•Video is everywhere

14. Jeff Malkin, President
sales@encoding.com
Twitter: @encodingdotcom
800.513.1740 x.714
investor update, April 2010