adtech SF 2012 Startup spotlight new video platforms encoding

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adtech SF 2012 Startup spotlight new video platforms encoding

  1. 1. capabilities presentation v1
  2. 2. Encoding.com enables video to work on all devices and browsers. Encoding Issues Today Upfront Investment + Pay as you go Rapid Growth in Demand + Instant & Infinite Scalability Management & Maintenance + We Manage & Maintain Complex Technologies + Support all Popular Formats Rigid Legacy Workflows + Flexible API
  3. 3. Hypothetical: Monster Energy DrinkObjective: Increase brand awareness & brand affinity in 18-25 segment via anengaging video community using $500k budget.Solution: ✓Own your brand! ✓Universal URL ✓Massive scale ✓Engage & interact
  4. 4. Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME Project: GLEE “Give a Note” campaign•1.7 million votes•262k Facebook likes•33M Facebookimpressions!
  5. 5. Agency / Client: Tribal DDB / Anheuser-BuschProject: UGV Competition•100k+ uploads•Highly interactive
  6. 6. Agency / Client: Firstborn / SoBeProject: UGV + Branded Video Mashup App •4 weeks to deploy •Sophisticated & feature-rich app
  7. 7. Agency / Client: Sapient / Red BullProject: Branded Content Site•Millions of views permonth•Strong brand affinity
  8. 8. Client: Mozilla FirefoxProject: UGV Competiton•Universal upload &playback support•HD quality
  9. 9. the ImpactWhy Encoding.com is changing the world•Video is highly engaging•Video is viral•Video is everywhere
  10. 10. Jeff Malkin, Presidentsales@encoding.comTwitter: @encodingdotcom800.513.1740 x.714 investor update, April 2010

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