YouTube was launched in 2005 and grew rapidly, reaching 100 million views per day by July 2006. Google purchased YouTube for $1.6 billion in October 2006. Time magazine named "You" as their 2006 Person of the Year to represent the rise of user-generated media and public self-expression on sites like YouTube. The document discusses how YouTube has enabled new forms of personal expression and social interaction through sharing videos, but has also raised legal issues around copyright infringement.

1. IWMW 2007 Adrian Stevenson University of Manchester

3. YouTube: a story of big numbers Hurley, Chen, Karim - Employees of paypal Youtube.com registered Feb 15th 2005 30,000 viewers per day Nov 2005 200,000 registered users 2 million+ videos a day By Jan 2006, 25 million per day By Mar 2006 uploading 20,000 new videos a day

4. YouTube: a story of big numbers ‘ Evolution of dance’ ‘most watched uploaded April 6 th 2006 May 2006 - 43% of all videos shown on the internet July 2006 – 100 million views per day Oct 9th 2006 - Google buys YouTube for $1.6 Billion 4th most visited website in the world

5. Time Person of the Year: You Time Magazine – person of the year “ public diary of teens and twenty somethings” “ the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger

6. Real people

7. Identity Construction Some types: Undiscovered singing talent Teenage confessional Angry political Living room comedian Identity favouriting, subscribing, ratings etc. Comments and feedback Some ‘fakes’ – lonelygirl15

8. Social Effects Religious ideologies Politics “ unmediated, fresh, first hand” Blair Global Movements Free-Hugs Campaign by Juan Mann

10. What you need Video recording device Camcorder Mobile Phone Digital Camera Webcam Tripod IEEE 1394 Firewire card and cable – DV out

11. What you need Software Windows Movie Maker - free Apple iMovie Adobe Premiere Pro - £650

12. What you need

15. Adobe Premiere Pro 2.0 Professional movie editing software Very flexible Learning curve Expensive Rendering can be slow

17. Premiere Pro Export to YouTube compatible format Can be very slow to render on export

18. What YouTube needs Takes many video types .WMV, .AVI, .MOV, and .MPG file formats For best quality: MPEG4 (Divx, Xvid) format 320x240 resolution MP3 audio 30 frames per second Max 100Mb upload Also says max 10 mins but not enforced

21. Quality issues Amateur ‘YouTube’ approach Quick and simple Cheap But may look quick and cheap Professional approach Pro camera(s) Mixing desk Lighting Direction / planning Costly and time consuming

22. Have a go Video samples at: http://tinyurl.com/29eg98 http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/audio/iwmw2007/ Edit the video samples Create a YouTube account and upload Browse YouTube

23. Education

25. Web 2.0 ... The Machine is Us/ing Us Michael Wesch, Digital Ethnography, Kansas State University

26. Legal / Copyright etc Legal problems March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing

27. Rights / IPR YouTube can “reproduce, redistribute,… display…” your videos

28. Institutional Policy Blocking of YouTube, MySpace etc Bandwidth Safety Survey at Bristol University Students want access to YouTube, MySpace, Facebook …. Common Solutions Group (CSG) Constant debate whether to deploy locally or externally

29. Externally Hosted Some Issues: Service could be terminated at any time Back-up facilities? Charges could be introduced Limited control Academic freedoms may be impacted Videos may be removed by YouTube How real are these risks?

30. Internally Hosted Allows for: Single sign-on Include licensed material Support and training Control when updates occur Maintenance and back up Integration But: will reduce the choice of available systems Risks Systems may not be kept up to date Universities may have restrictive usage policy insufficient number of users to make the services work effectively

31. Other stuff TeacherTube Revver – earn money Videoronk – search engine PSFights – fights Liveleak – leaks media

32. MySpace / Facebook / Second Life Can embed YouTube videos in MySpace , Facebook and other social websites Any web page

33. Video casting Can subscribe to video cast Desktop / laptop Most Ipod, mp3 players support video podcasts

34. References http:// del.icio.us/bias/youtube

35. Contact Adrian Stevenson Learning Technology Services Room B38, Sackville Building University of Manchester Sackville St Manchester M60 1QD Tel: +44(0)161 306 3109 Email: adrian.stevenson@manchester.ac.uk

36. Discussion?