Mcdonaldization Impact On Society

Mcdonaldization Impact On Society
Who knew that a hamburger chain could create such an impact in our society? In 1993, George
Ritzer coined the phrase "McDonaldization of Society," an analysis expanded from Max Weber's
work. This term can be summed up as creation of low wage jobs that produce cheaply trained
replaceable employees, processed, no new innovation, and placing emphasis on quantity over
quality. It impacts not only economically but many areas of our lives as employees and consumers.
Through Ritzer's four primary principles, efficiency, predictability, calculability and control proved
to be beneficial and at the same time leading to negative consequences for our society.
Mcdonaldization means that most tasks can be rationalized (Mcdonaldization).
The principles ... Show more content on Helpwriting.net ...
McDonald's was founded and became very successful through structured routines and efficiency.
What's the vision of society? As for McDonalds foods go, universally, we all know it lacks quality
and even bad for you. However, I foresee a change for the good, as more people will require it. I
agree with more sustainable way of living without dehumanizing and McDonaldization principles
are in conflict.
What can be foreseen, I am not certain. I feel that these principles will not change. Is society getting
better or worse? With new technologies being created, there seems to be more negatives than
positives. We prefer text and email over face to face or a phone call.
We are losing our social and personal connections, interpersonal communications and possibly
losing our identities. These qualities are what make us human. The positives are that we can
communicate with others around the world, keep contact with loved ones every second if we prefer
or taking online classes and new advance medical technologies. One thing is certain; our society's
manners have gone
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Mcdonaldization Of Society Summary
The term is used by a sociologist and professor at the University of Maryland, George Ritzer in his
book 'The McDonaldization of Society' in 1933. George Ritzer uses the principles of McDonald's
restaurants to define the cultural changes in the world. "It becomes manifest when a society adopts
the characteristics of a fast food restaurant". (Ritzer 1996:291) Max Weber's theory of
rationalization is influenced to the 'Mcdonalization thesis'. "In this theory, Weber tended to see the
process as inexorable, leading in the end, to the iron cage of rationalization from which there was
less and less possible to escape." (Ritzer 1996:291) G. Ritzer argues with the increasing of
McDonaldization process, we have moved to an even greater to the level of rationality. The main
point in Weberian theory of rationalization is to argue the paradigm of the process. The praradigm of
situation is already not the bureaucracy, but it is rather the fast–food restaurant. "McDonaldization is
the process by which principle of fast food restaurants are coming to dominate more and more
sectors of society for the rest of the world" (Ritzer 1996:292)
McDonaldization is also called the standardization. The meaning of standardization is a
standardization of a particular style of rationality. "It decreases the world to measurable objects
which should not have a place in the worlds of culture and society".(O'Byrne ad Hensby, 2011: 108)
Additionally, one–dimensional society is a society considered as a group without having any
alternatives and suggestions. "In other words, one–dimensional society is a society in which the
shared values and aspirations celebrated by the structural–functionalists are revealed as masking an
inherent lack of freedom." (O'Byrne ad Hensby, 2011: 108)
Ritzer points out five basic dimensions the bureaucratic principles: efficiency, predictability,
calculability control and paradoxically the internationally of rationality. Firstly, efficiency is looking
for to achieve the best means of the end. But for Ritzer, In the society which is Mcdonalized, it
becomes an institutionalized rather than individualized calculation. For Ritzer it is only the optimum
method of completing the particular task. He also argues that the

The Is The Rationalization Of The Store Of Department...
Mcdonaldization, according to George Ritzer, "is the rationalization taken to its extreme." I have the
"luxury" of being employed by Sears, company which is a chain of department stores across the
country. At Sears, I am an appliances sales consultant. A normal day in this position consist of
arriving on time to get my reports for the day. These reports are different customer information,
complains, and request that have to be dealt with by either me, or I have to find the appropriate
person to be able to help. Once that is taken care of, it is my job to catch up on the appliances the
Sears sells and formulation a sales pitch that will successfully persuade the customer to buy their
appliances during their visit. This consist of finding out the known problems, known questions, and
solutions that have worked for other people. After this is done, it is time to engage the customer.
Sears has what they call "know your expert", in which a customer now has the ability to shop online
in a more efficient manner. Appliances, unlike other products, is harder to shop online for because
the customer wants to see and touch the product. Know your expert allows the customer to go
online, find products they are interested in, fill out specific features they would like, and then go into
to the store and have an "expert" explain the product that is comparable to their selection. Of course,
my job is to do what is right for the company first, and if I can help the customer while doing that,

Essay on McDonaldization of Society
The McDonaldization Thesis presupposes some familiarity with sociologist George Ritzer's earlier
work, The McDonaldization of Society (1993), in which he defines McDonaldization as "the
process by which the principles of the fast–food restaurant are coming to dominate more and more
sectors of American society as well as the rest of the world". These principles include efficiency,
predictability, calculability (or an emphasis on quantification), and control (especially via non–
human technologies). All of these combined constitute the formal rationality or basis that makes up
McDonaldization. In his works, Ritzer continues to alarm many by depicting McDonaldization as "a
largely one–way process in which a series of American innovations are ... Show more content on
Helpwriting.net ...
The easy availability of credit cards, for example, permits individuals to spend money they do not
necessarily have. Drawing upon the distinction between "personal troubles" and "public issues," the
author argues that the policies of the credit card industry pose problems for all of society, not just the
single individual who is lost in debt, but also for the countries and economy as a whole.
Further evidence for the spread of McDonaldization is sought in the current state of sociology, the
labor process, higher education, and tourism. Indeed, these areas are often as amusing as they are
disturbing. Similarly, "McJobs", with their heavily routinized and strict procedures, are widespread
throughout the labor market. Typically, these jobs involve a series of simple tasks, which the worker
is expected to perform efficiently and within a specified time period. The work is predictable and
workers are controlled by non–human technologies, rendering them robot–like.
However, through McDonaldization, the distinction between the customer and employee is
disappearing. In fact, the customers are the laborers, disposing of their own trash in fast–food
restaurants and pumping their own gas at the gas station. The exploitation of customers exceeds that
of employees in that customers are not simply paid less for the value they produce; they are paid
nothing at

The Mcdonaldization Of Society By George Ritzer
In The McDonaldization of Society, author George Ritzer expands on Max Weber's idea of
rationalization. It provides an analysis of the impact of structural change on human interaction and
how the fast food industry has come to dominate the American society. Max Weber's idea of
rationalization meant that traditional ways were being replaced with efficiency and thus lacked
social interaction. Weber used the bureaucracy to further his explanation, which was impersonal and
had many rules. In the book, Ritzer coins the term McDonaldization, which means "the process by
which the principles of the fast–food restaurant are coming to dominate more and more sectors of
American society as well as the rest of the world" (Ritzer 1). The term is composed of four overall
themes: efficiency, calculability, predictability, and control. These themes are talked about in detail
in the book. Ritzer's purpose is to provide a modern perspective on Weber's idea of rationality, and
go into detail about the effect bureaucracies have on everyday lives. Throughout the book, Ritzer
identifies the themes and applies those to the overall concept of McDonaldization. The themes he
incorporates are efficiency, calculability, predictability, and control. Efficiency is the "optimum
method for getting from one point to another" (Ritzer 13). Calculability emphasizes the "quantitative
aspects of products sold and services offered" (14) and means that quantity has become equivalent
to quality in the modern

The Mcdonaldization of Society Essay
Introduction to Sociology
The McDonaldization of Society
George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the
kind of world we live in. He describes the concept of McDonaldization, which is the process in
which the principles that form the basis of McDonalds are greatly influencing the rest of society.
McDonalds runs its business on the following key elements: efficiency, calculability, predictability
and control by non–human technologies. A fifth element, which Ritzer perceives as a disadvantage
of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based
entirely on rationality is not a normal human society because humans are not ... Show more content
on Helpwriting.net ...
I agree with the general stance of the author, and that is that I am extremely suspicious of
McDonaldization and whether it is really a harm to society rather than a blessing. I disagree with
three of the five key elements of McDonaldization, those being predictability, calculability, and
control by non–human technologies. Firstly, by making the daily interactions of life more and more
predictable, life loses some of its meaning. People are meant to confront all different types of
situations and interactions to get a feel for the possibilities of life. For example, in the case of home–
cooked meals, if people were not to occasionally receive a meal which was bad tasting, how would
they be able to appreciate a really delicious meal. The whole idea of predictability goes against our
'human–ness', because we were all created to perform differently. Secondly, calculability leads to a
belief that quantity is more important than quality. According to Ritzer, "In terms of processes, the
emphasis is on speed(usually high), whereas for end results the focus is on the number of products
served(usually large)."(pg. 59) In my opinion, the reason the majority of Americans are overweight
is because of this "bigger is better" theory. The quality of other things is also affected in this way,
such as of education, healthcare, and general productivity in a business. Thirdly, I think the
increasing use

How Does Mcdonaldization Affect Society
McDonaldization is an epidemic infecting the United States as well as consumers all over the
country. George Ritzer's term McDonaldization means "The process by which the principles of the
fast–food restaurant are coming to dominate more and more sectors of American society as well as
the rest of the world" (Ritzer, 1993:1). McDonaldization is moving stealthily into every facet of our
daily lives and affecting us more negatively than positively. Before one understands Ritzer's coined
term "McDonalidization", one must know what McDonalds is first. McDonalds is a multi–million
dollar corporation of fast–food restaurants serving consumers all around the world. The whole goal
of McDonalds is fast service with quickly made meals; with their menu of hamburgers, french–fries,
... Show more content on Helpwriting.net ...
McDonalds is less of a restaurant, and more of a vicious entity. This friendly restaurant is making its
way into every aspect of our society with poorer education, horrible customer service, and so on.
The problem being that our culture is embracing these traits and behaviors of McDonalds, society is
becoming lazier and focusing on quantity instead of quality. There are four dimensions of
McDonaldization that highlight how it is impacting societies worldwide: efficiency, calculability,
predictability, and control. Efficiency is getting from one place to another the quickest way possible,
calculability is when bigger quantities are better, predictability is when things are the same in terms
of taste etc. and you know what to expect, and control is when you make human labor obsolete by
replacing it with technology (robots) etc. This will be highlighted throughout the paper and these
components of McDonaldization will be better described as "inefficiency, unpredictability,
incalculability, and loss of control" (Ritzer,

Mcdonaldization Of Our College Campuses: Photograph Analysis
As humans, we are largely responsive to visual cues such as pictures or videos. Pictures can make us
feel happy, excited, disgusted, and curious about the world around us. Overall an image can go a
long way in terms of helping us understand information and society overall. For my presentation, I
decided to take a photo of the dining hall. I think the dining hall is a great example of a very
prevalent and modern concept of the McDonaldization. I will go over how my photo relates to the
McDonaldization of our college campuses.
Like previously stated I have taken a photo of our dining hall. In my photo, you can clearly see two
female college students at the food bar making themselves a salad. If you look further in the photo
you can see some ... Show more content on Helpwriting.net ...
The term was used to show how the principles of the fast food industry have come to dominate all
parts of American society and the rest of the world. The main idea of McDonaldization is the
process of taking a task and breaking it down into smaller tasks. This is repeated until all tasks have
been broken down to the smallest possible level. The result is an efficient and logical sequence of
tasks that can be completed in the same way almost every time to produce the desired outcome.
What we can learn from my photo from a social sense is that McDonaldization has caused an over
rationalization in society. This photo shows how we as people have continued to find new and
innovate ways to break down task make them more efficient, predictable, reliable and use less
human technology. This photo shows how subtly McDonaldization has affected every facet of our
lives. Our culture continues to value efficiency, predictability, and quantity. Especially young people
specifically college students having limited amount time in their day having things be time efficient
and cost effective come as second nature to us. Also, compare this photo to what happens when you
enter a place like Moe's Grill. Workers shout welcome to Moe's when you enter. The workers shout
out a phrase like this because they are merely following a corporate script. This the major concept of
Mcdonlzation following a script of efficiency in order to make your business operate as effective a
possible. I think the biggest take away from this photo is the idea of McDonaldization of
universities. The idea of focused curricula, delivering degrees in a fast–track pick and mix fashion to
satisfy all tastes. Rather than focusing and continuing to work with students to expand make sure
they understand the knowledge being presented to them many colleges are forced to fast track
education to hit preferred profit margins

An Analysis Of George Ritzer's Five Components Of...
McDonaldization McDonaldization is a term used by sociologist George Ritzer in his book "The
McDonaldization of Society" (1993). Ritzer uses McDonaldization to describe a sociological
phenomenon that is happening in our society. He explains that it becomes demonstrated when a
culture adopts the principles of a fast–food restaurant. Essentially, the term McDonaldization is the
process of rationalization. When Ritzer titled his book "The McDonaldization of Society" he is
actually referring to the rationalization of society. Thus, the use of the word "McDonaldization"
simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer
discusses five components of McDonaldization: efficiency, predictability, control, ... Show more
content on Helpwriting.net ...
For example, Safeway supermarket employees use non–human technology to scan food in barcodes.
Non–human technology does not only controls the workers but customers as well. For instance,
customers face a variety of structural barriers and they follow the norms when they enter a Safeway
supermarket for they have to walk down aisles to obtain their desired goods. All of these are ways to
control customers at the Safeway supermarkets to act in a manner in which the business wants them
to act. The effects of non–human technology in supermarkets illustrate how they are controlling
customers' wants and needs. The idea of a rationalized system can also become inefficient when
there are too many regulations, which leads to irrationality. Although Safeway supermarkets find it
efficient to stock up on all products, it is not efficient when you have to wade through the mini–
departments of the deli, the bakery, the fresh produce section, and aisle after aisle just to find what
you are looking for. Another example of irrationality is that people know fast food is not good for
their health but yet they still eat it, because it is efficient, cheap, and fast. People have taken
McDonaldization to the next level where if they cannot have their dinner made within fifteen
minutes they find something else that is quick and easy such as going to Safeway and purchasing
frozen microwavable

Disadvantages Of Mcdonaldization
McDonaldization has traveled over various types of demographics, it has developed from not only a
restaurant based business but now you see McDonaldization in the workplace, dieting, education
institutions, healthcare, politics; it is everywhere. The undeniable success of
McDonald's world renowned business (rationalization) example has thus been embraced by
countless businesses and lives all over the world.
Taking elements of Max Weber's earlier works, George Ritzer takes it a bit further and coined the
term McDonaldization, even though it goes back to Henry Ford's era, and his use of an assembly
line, it is still very useful in society today. McDonalds exudes the process of replacing logical formal
rules with more traditional efficient ways ... Show more content on Helpwriting.net ...
All of his concepts are beneficial to society to some extent, but with the good always comes the bad.
There are a few disadvantages of McDonaldization, such as the realization that you are doing all the
work, not the "worker" but you. You will also spend more of your time doing for yourself versus
having the worker to actually do it; you waste your time in the end. Then the sense of actual
personal interaction you would normally experience with a worker is lost. Just because something
comes fast and easy does not always mean it is good for you. For example, fast food, even though it
is at your fingertips whenever you would like it, you Taylor Morrison
Sociology 4344 Section 04
Spring 2015
Dr. Jason Konefal actually may experience long lines in the drive–thru because it is such a hot
commodity, plus fast food is generally very unhealthy for you.
Work being performed by the actual customer is rationalization. The demand for

ARVIND HOSPITAL Essay
RAKESH MAHAJAN
Student Number– M00470967
HRM 1004
MANAGING ORGANISATIONS
MODULE LEADER– Dr Sara CALVO
MODULE TUTOR– Dr PARISA DASHTIPOUR
WHAT ARE THE LESSONS ON LEADERSHIP THAT ARAVIND HOSPITAL CASE BRINGS
FORWARD FOR YOU?
HOW DID ARAVIND BOOST ITS EFFICIENCY FROM TWO TO SEVEN TIMES
(MCDONALDIZATION)
ARAVIND EYE CARE HOSPITAL–McDONALDIZATION
INTRODUCTION:
In the present scenario achieving effective and efficient health care services is an acute issue that
needs an immediate attention. In developing countries this problem is mostly common as the
government alone is not fully capable in undertaking different challenges to meet the heath needs of
fast growing populations. There was a need to develop an ... Show more content on Helpwriting.net
...
In 1976 on his retirement from the Government Medical College organised rural eye camps within
the country and gathered their patients to the nearest hospitals base for minor treatments or surgeries
(if required). Patients not only receive free medical services but are also provided foods, lodging and
even return transport completely free of charge. He applied the principles of McDONALDIZATION
which is a simple process that aims to train people all around the globe irrespective of their
religions, cultures to produce a product in the same way and deliver it in the same manner all around
the world.
The founder members of aravind were interested in making a franchise of delivering eye care
services with the effectiveness and efficiency of MaCDONALDS, the priority was for the human
welfare for this reason they established the aravind system (not for profit–organisation) to provide
free eye care services to poorer people of society and rest can use these services at a very low price
(market price). Even if they lay more emphasis on providing quantity of services but they have been
able to maintain the standard quality for their products and services.

The young and motivated paramedical team at aravind is the backbone of this system and are
annually recruited from the nearby

The Mcdonaldization Of Society By George Ritzer
Sociologist George Ritzer introduced the theory of McDonaldization. He wrote a book about this
theory in 1993, titled the Mcdonaldization of Society. In this book, he describes the phenomenon
happening and our society. Ritzer explains how society becomes manifested when a culture adopts
the characteristics of a fast–food restaurant, such as robotlike assembly. The process of
McDonaldization takes a task and breaks it down into smaller tasks. This is repeated until all tasks
have been broken down to the smallest possible level. The resulting tasks are then rationalized to
find the single most efficient method for completing each task. All other methods are then deemed
inefficient and discarded. According to Ritzer, the four main components of McDonaldization are;
efficiency, calculability, predictability, and control.
Efficiency in McDonaldization means that every aspect of the organization is geared toward the
minimization of time. This is the ideal method of completing a task with the quickest method of
production. An individual uses efficiency when trying to find the fastest way to get from point A to
point B. One might decide that the fastest way to get from being hungry to being full would be to
stop at a fast food restaurant. They do not consider the outcomes, they are only focused on the
quickest way to achieve their goal.
Calculability basically enforces 'quantity over quality'. This component calculates the best method
of production based on how many of something

George Ritzer's The Mcdonaldization Of Society
American society has lost its spunk; we have misplaced our love for adventure and irregularity.
Today, people would prefer to know how things are going to happen, when they are going to
happen, and know that when they do happen, it will occur in the same fashion as before.
Unpredictability is a petrifying concept for many. People have been brainwashed by what George
Ritzer calls "McDonaldization" in his book, The McDonaldization of Society. Throughout his book,
Ritzer explains how humanity has been altered to depend on the "four dimensions that lie at the
heart of... McDonaldization... efficiency, calculability, predictability, and control" (29). These four
principles have riddled our world, and have led to the trepidation of anything out of the ... Show
more content on Helpwriting.net ...
There is no denying that fact. Due to its principles, a multitude of things have been created that do in
fact benefit our society. However, when viewed comparatively, the McDonaldization of our society
is more negative than it is positive. The four concepts, efficiency, calculability, predictability, and
control have influenced the vast majority of people, and has done so in a negative manner. The
American people lack ambition. We no longer are the innovative people we once were. Instead, we
would rather use a method of which we are used to over one that may take longer to work through
but would be better for us. Many people no longer care about the quality of something. So long as it
meets the criteria of a McDonaldized world, it works for them. The ubiquity of the world is
undeniable, and sad in a way. We once would search for new and better ways to do things. We used
to be enthralled by adventure and mystery. And now we live in a world of black and white, and
people have no interest in seeing the

Mcdonaldization Society
McDonaldization and the modern society.
McDonaldization is a terminology created by George Ritzier a sociologist in the book "The
McDonaldization of Society" (1993). Ritzier explains on how the modern society is adopting the
physiognomies of the fast food industry. McDonaldization is a reconceptualization of
rationalization, or moving from traditional to rational modes of thought, and scientific management.
McDonaldization has become a way life and it's affecting society in all aspects of life and not only
the food industry, from Health care, education, and the workplace. The reason for this is because
society is moving at a faster and a moderate pace.
McDonaldization has become the new face of employment, with this phase employees are being
deskilled, dehumanized and exploited. Computerized system such as self–service aisle is being used
to replace employees. Due to McDonaldization customers are used to do the job of employee's
example is cleaning up after eating in a restaurant, another is pumping your gas at the gas station. As
time goes by, more and more jobs are becoming less interactive because McDonaldization is wiping
away human customer service due pace the present generation is moving. Ritzier stated in his book
the kind of principles used to run this kind of employments is efficiency, uniformity, predictability
and control. The above mentioned principles have been used ... Show more content on
Helpwriting.net ...
These changes reflect on the daily lives of everyone in the society. Most consumers choose quantity
over quality and prefer the bigger, less time consuming product they can get for the worth of their
dollar. Another is the creation of jobs through franchise nationwide; Job created through the model
of McDonaldization does not need complex skill, experience, or any form of higher education
requirements. The downside of these jobs is that employee earns very low income since it's less
stressful and demands just a little

The Impact Of Modern Day Technology On Modern Society
Today in our modern society, technology has become such an important part of our lives, that it has
even become part of our language, as certain aspects of modern day technology are being used as
adjectives and verbs. One example is 'Googling', or when was the last time you 'Googled' some
information. In our modern society, trends and technology become such a large part of everyday life
that people start to use them as verbs and adjectives. For example, when 's the last time you
'Googled ' something, or 'blogged' about your latest holiday. George Ritzer, whom is an American
professor, author and sociologist, essentially took the concept that trends and technology can
become verbs and adjectives and applied it to the American fast–food chain McDonalds, and thus
created the term 'McDonaldization'. The definition of McDonaldization according to George Ritzer
is 'the process by which the principles of fast food restaurants have come to dominate virtually every
aspect of society'. One of the reasons why McDonalds, and other fast–food chains such as Burger
King and KFC have grown so vastly since the 1950's is that they offer a labour free alternative to the
usual home cooked meals that would usually be consumed by families. Fast–food chains have two
factors which make them more appealing than spending time at home cooking, or going to an
expensive restaurant, and they are affordability and convenience, both of which are principles which
in our modern society are becoming

Benefits Of The Aravind Eye Hospital
HRM1004 Essay.
The Aravind Eye Hospital, Madurai, India, In Service for Sight.
Student Name : Nidhi Sharma.
MISIS Number : M00607653.
The Aravind Eye Hospital, Madurai, India, In Service for Sight.
The Aravind Eye Hospital has achieved a lot of success even though it started off as a hospital only
with 20–beds and 3 surgeons in Madurai, India, in 1976. How did they achieve such an enormous
success? Is it because they were following the principles of McDonaldization which made them
highly effective and efficient?
Firstly, in this essay, the student will find the answer to the question stated above and study which
principles of McDonaldization were applied in Aravind Eye Hospital. Secondly, she will review the
accomplishments achieved and the journey the hospital had to go through to be one of the greatest
eye hospital in the world. Lastly, she will explain the impact of ... Show more content on
Helpwriting.net ...
The principles – Predictability, Efficiency, Calculability and Control have been applied in the most
notable way. The principles of McDonaldization do help an organisation in several ways in all the
departments if used in the appropriate manner.
'Dr. V saw in McDonalds the power of standardisation, product recognition, accessibility and scale.
"Just as fast food is affordable to many lower–middle class families in the West, in developing
countries we can organise to provide affordable cataract operations", he declared in an interview in
late 1980s.'(Mehta and Shenoy, (2011).
The hospital has achieved spectacular success due to their focused aims and working hard towards
achieving their goals, to cure needless blindness in India, even if it was free of charge for the poor.
Dr. Venkataswamy made his hospital well known all over the world and achieved a lot of respect for
his contribution towards the

Comparison Of George Ritzer And The Mcdonaldization Of...
The primary component, efficiency has a focus on finding the best means in accomplishing any task.
It is the determination of the best method of production (Ritzer, 2011). According to this element, it
is important to minimize the time that is required to accomplish the individual tasks along with
carrying out the operation as a whole or process of production and distribution (George Ritzer and
the McDonaldization of Society: Definition and Principles). The second component of
McDonaldization is the idea of calculability, which is an assessment of quantifiable objectives
instead of the evaluation of quality. In other words, quantity is emphasized more than quality as a
criterion (George Ritzer and the McDonaldization of Society: Definition

Observation Of Mcdonaldization
On Wednesday, August 23rd, I observed a local McDonald's operations, services, and customers.
Based off of my observations, I can confirm George Ritzer's points on the ideas of
McDonaldization, being efficiency, calculability, predictability, and control, that enable not only this
restaurant but our society to be rationalized. Even so, this restaurant exemplified Ritzer's research on
irrationalities. Using these points, I will demonstrate exactly how Franklin Street's McDonald's truly
fits into Ritzer's ideas and ways of thinking. As Ritzer explains, calculability sets up a distinction
between quality and quantity (Ritzer, page 14). McDonald's has a value menu, which allows the
customer to think they are getting a surplus of food for a low cost. Using this manipulation,
McDonald's ... Show more content on Helpwriting.net ...
As I sipped my sweet, I noticed that people tended not to stay for too long in the restaurant. Even so,
more customers got their orders to–go rather than dining in. McDonald's pushing its customers out
of their restaurants is another form of control as they dictate when the customer leaves.
Comprehending that both of these instances are control, further validates Ritzer's findings on
McDonaldization. However, in most cases and almost all cases there are irrationalities in this entire
process. Derived from my observations, I noticed two older men beside me had been in the
restaurant for an extended period of time. I eventually made friends with them, and we talked about
splitting the lottery, racism, cars and where our roots were. I spent about two and a half hours with
these men, also noting that they were there previous to my arrival and probably lingered after my
departure. All in all, they were there for a better portion of their day, just sitting around while
enjoying food and good company. Alternatively, this defies the control aspect of McDonaldization
and makes an irrationality. Their defiance of McDonald's time control proves that the process of
rationalization

Mcjobs: Mcdonaldization And The Workplace
Andrea Lim
11/03/2017
"McJobs: McDonaldization and the Workplace" by George Ritzer
Max Weber
Introduction: In "McJobs: McDonaldization and the Workplace", sociologist George Ritzer
discusses how the organizational principles of the fast food industry in places like McDonald's have
manifested in society at large. The term "McDonaldization" was coined by George Ritzer to explain
the set of organizational principles that play an important part in modern society. His work explores
how McDonald's and similar organizations control both employees and consumers. Ritzer's
McDonaldization thesis is his take and extension of Max Weber's theory of rationalization; in which
a calculated pattern of action reaps optimal results.
Summary of Article: George Ritzer used the term "McDonaldization" to describe the organizational
principles that contributes to society, mainly the principles of the fast food industry. He identifies
four main components of McDonaldization which are efficiency, calculability, uniformity and
control through automation. His definition for these principles are: efficiency is the optimal method
for accomplishing a task, calculability involves a quantifiable objective, predictability in
standardized and uniform services, and control of uniformed employees along with replacement of
humans with technology. Ritzer goes on to ... Show more content on Helpwriting.net ...
Ritzer also included a fifth aspect of McDonaldization, irrationality of rationality. He thinks that
rationalization is spiraling out of control. According to Ritzer, McDonaldization seems irrational
because it tends to be a dehumanizing system. The theory of rationalization involve the replacement
of traditions, values, and emotions as motivators for behavior in society with rational, calculated
ones. The theory aims at increasing efficiency by bettering use of existing

An Analysis Of George Ritzer 's ' Fast Food Restaurants '
According to Ashley Crossman , "fast–food restaurants are coming to dominate more and more
sectors of American society as well as the rest of the world." This can be summed up with one term,
McDonaldization. As a way to easily describe the changes that society was going through, George
Ritzer used this as a tool to understand the sociological phenomenon that was upon society.
Efficiency, predictability and calculability. According to Ritzer, efficiency is the process of
"...choosing the optimum means to a given end." (p.36) Predictability "...emphasizes such things as
discipline, order, systematization, formalization, routine, consistency, and methodical operation. In
such a society, people prefer to know what to expect in most settings and at most times."(p.79)
Calculability "...of outcomes based on quantifiable rather than subjective criteria." In other words,
according to Ritzer, "quantity over quality. They sell the Big Mac, not the Good Mac."
McDonaldization is the process of rationalization which is the substitution of traditional methods of
completing a task, with logical rules. In Weber's theory, this was the manifestation of the
rationalization process, or in other words the bureaucracy; a formal organization compiled of
hierarchical authority, regulations, and impersonality and technical competence. An underlying basis
of a rationalized society is that almost everything can be rationalized. In his book, George Ritzer
takes the ideas of Max Weber and relates them to

George Ritzer 's The Mcdonaldization Of Society
George Ritzer discussed the McDonaldization of society in four principles; predictability,
calculability, efficiency and control. Ritzer defined the McDonaldization as the process of which fast
food principles of McDonald 's influence and dominate other fast food chains. Restaurants have
come to imbed themselves into society in every way. The first principle, predictability, is that you
will find everything within your predicting capability. For example, the customer in the McDonald 's
can predict the food in McDonalds.
You can find little to no differences between a McDonalds menu in New York than to a menu of a
Mcdonald 's in Ohio. This is done so that there can be familiarity no matter what McDonalds you go
to, this is one of the ... Show more content on Helpwriting.net ...
They think they are getting more bang for their buck and that they are saving money and are getting
more of what they want. In addition to this, one of the biggest reasons people go out to get fast food
is because you can get food fast. They compare it to the time it would take them to get food, prepare
it and sit down with their family to eat and it seems like it is just easier to get food from a restaurant
because it's faster and takes less time. This often leads to people doing it more often than to cooking
at home, which can lead to several problems.
Since McDonald 's is a fast food restaurant, they have to make food quickly, which means that
employees of McDonald 's value quantity over quality. The more burgers they make, the better, who
cares if they don't make them correctly or don 't cook it all the way through. This is one of the cons
of fast food, people don't want to wait so they have to settle for less than quality food.
The third principle, Efficiency is what everyone of us likes, especially when comes to restaurants. If
a restaurant wants to succeed, it has to be efficient. For example, It has to be serving good food and
has to be serving it quickly. People these days are busy and like that they can get full quickly by
spending a few dollars at a restaurant. Whether it be a family going on a trip and stopping for a rest
to a businessman or omen in a rush to meeting

McDonaldization Essay
George Ritzer describes McDonaldization as "the process by which the principles of the fast–food
restaurant are coming to dominate more and more sectors of American society as well as the rest of
the world". McDonaldization is the idea that our society is becoming more efficient and more fast
paced. Rational systems can be defined as "unreasonable, dehumanizing systems that deny the
humanity, the human reason, of the people who work within them or are served by them".1 Today
there are many types of businesses that are increasingly adapting the same values and principles of
the fast–food industry to their needs. Rational systems are dehumanizing our society and seem to be
even more irrational than convenient. "Almost every aspect of ... Show more content on
Helpwriting.net ...
Therefore, people like to have a system that has already been used and that they know works.
However, this method is usually the only option offered in a society following the McDonaldization
theory, therefore, efficiency becomes a rationalization. An example of this is a typical salad bar at a
restaurant. Instead of expecting a plate of salad from the chef, you are expected to go up to the salad
bar and serve yourself. This ends up with customers doing most of the work and in addition,
customers usually pay more for this, which is a sense of inefficient efficiency on the customers part.
The second dimension to its success is calculability, which allows all things such as products sold,
cost, and services to be calculated, counted, and quantified. In McDonaldized systems, quantity has
become equivalent to quality (Ritzer, p. 12), and therefore, this illusion leads to an erroneous
conclusion that more of a product is better. The last dimension, control, is using a theory where the
less humans you have working, the chances of causing errors are significantly reduced. Technology
that increases control over workers helps McDonaldized systems assure customers that their
products and service will be consistent. (Ritzer, p. 15) Still, the less humans working also means that
there is greater control over the productions since it would be mainly non–human technology doing
work.
"Mechanistic approaches to organization work well

Mcdonaldization In Patch Adams
In the following essay, I will discuss the influence of McDonaldization in the medicinal services
through the cases from the motion picture Patch Adams. The film Patch Adams depends on a
genuine story of a person who fought most of his life to establish a human side of the health care. As
he said, when he was studying to become a doctor," our job is to increase health, enhance quality of
life." (, 2016, introduction section, para. 1). On the other hand, we face McDonaldization that is
influencing each side of our society nowadays. It is characterized as the process of incorporating the
principles of fast food industry. In various areas such as institutions, government, religion, media
and medicinal services, economy is stricken ... Show more content on Helpwriting.net ...
This quality diminishes uncertainty by which the unexpected is limited. Predictability becomes the
most popular trait of McDonaldization when it creates identical or very similar environment with
predictable employees, standardizing items and procedures.it is trusted that in the condition that is
unsurprising there is less risk and offensiveness. All of the behaviors are accepted as a standard
routine. Workers are prepared to utilize the contents rather than common sense while speaking with
clients. In the meantime, clients are familiar with the same item displayed similarly on regular
schedule. An example of standardizing products and procedures in the film was clear when patch
watched a lady desperately trying to see her dying doctor. The medical caretakers would not give the
lady a chance to see her since she did not fill one out of the forms. The woman lost her husband and
child in a car crash and realized that any moment she could lose her girl also. The procedure of the
health care kept her to see her little girl before she filled out a bit of paper. This shocking case is
portraying the standardization that the medicinal services has

Examples Of Mcdonaldization Of Society
McDonaldization of Society
McDonaldization involves a process of rationalization described by George Ritzer that is utilized by
sociologists (Ritzer 292). Ritzer elaborates the aspect of McDonaldization of society is manifested
in situations, for example, where a society adopts the features of a fast–food joints. Worth a note,
fast–foods are growing very popular because they highly fits with most individual contemporary
lifestyle.
How Often I use Fast Food Restaurants, and how
Notably, with technology advances, everything has become so easy and fast such that we all want
every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants
provide a suitable means of satisfying our hungry stomachs as fast and easy as possible.
Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important
element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to
college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring
exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take–outs are part my daily
routine, which serves the purpose efficiently but barely sufficiently.
The Elements of the Changing Society
While examining the association between McDonaldization and communal change in the American
society, Ritzer points out four components of the shifting society that greatly influenced the future of
McDonaldization.

The Mcdonaldization of Society
INTRODUCTION
In the book of "The Mcdonaldization of Society" by a sociologist George Ritzer, the term
Mcdonaldization is used. Mcdonaldization occurs when a business such as Ikea, Taco Bell, Wendy's,
Wal–mart, Bed bath and beyond, etc. possesses the characteristics of a fast–food restaurant, like
McDonalds. Max Weber used the word "bureaucracy" to represent the direction of Mcdonaldization
changing the society; with today's present society, the concept of Mcdonaldization is gaining in
consideration of different aspects, such as a culture. The cultural version of a McDonaldization
thesis is the recent idea of the world wide homogenization of cultures. The process of it could be
summarized in a way in which the fast food principles, are dominating more and more sectors of
American society, and as well as of the rest of the world.
There are four primary concepts of the term "McDonaldization": Calculability, Predictability,
Efficiency, and Control. Education is now a form of Mcdonaldization, the education system is now
set up in a way whereas students are in at a certain age and out before or by the time they turn
eighteen. Efficiency: an optimal method for accomplishing a task; for example, customers that goes
to a fast food restaurant, expect it to be the fastest way to get from being hungry to being full. In
other words for the word "efficiency", the expectation of the organization is geared toward the
minimization of time. When it comes to education with efficiency, schools

Summary Of The Mcdonaldization Of Society
As to perfectly punctuate the paper "The McDonaldization of Society" by George Ritzer, I got tired
of reading it and made my computer read it to me while I listened, which although efficient added an
emphasis on all the topics Ritzer discussed in his writing. McDonaldization is the sociological term
used to describe the wide spread affects of fast food restaurants on society, whose affects can be
seen in almost all aspects of todays society. The first aspect of McDonaldization as highlighted in
the article is the "assembly line" structure, as used by fast food restaurants; it provides an efficient
way for food to be prepared, served, eaten and disposed of as fast as possible. It utilizes multiple
employs at different stations to make food

Mcdonaldization Of Society By George Ritzer
In his book "The McDonaldization of Society" the author George Ritzer provides us a very clear
explanation of the kind of world we currently live in. According to Ritzer, Mcdonaldization
influences many other companies, such as Wal–Mart and Home Depot, to follow the same principles
of the fast–food industry. This fast food moved a step up, it is no longer considered just a company
like other ones, it has become a part of our culture. For example, before I moved from my home
country if anyone mentioned the name "McDonald's" around me I would instantly think about
United States. Ritzer argues that the McDonaldization of society involves four basic organizational
principles. The first principle is Efficiency. The average time it would take for

Essay on McDonaldization
McDonaldization
About seven months ago, I met an American guy who had arrived at New Zealand just a few days
before. While exchanging our sentiments (I am from Japan) on New Zealand and its culture, the guy
told me how he was surprised to see the country is so
Americanised, mentioning McDonald's as one of the examples. Now, in a different sense, this was
surprising to me, too. I had never had the idea that having McDonald's is being Americanised. In
fact, McDonald's is nearly everywhere in the world so that many people think it has already become
part of their own cultures. But then the question arises: How did this come to be the case? Here is a
brief outline of its history (based on Hebert, 1997; McDonald's Corp., 1997; Mclennan, 1996). ...
Show more content on Helpwriting.net ...
However, in many spheres of society, such efficiency is defined for the sake of the industry or
business, and people are nevertheless led to believe that it is beneficial to themselves (Allan, 1997;
Keel, 1997). Some examples include, ATM, self–service petrol, or more recently, we began to serve
drinks for ourselves in certain fast food restaurants.
(2) Calculability: This is the emphasis of the notion that the more, the better, as well as the faster,
the better (Allan, 1997; Keel,
1997). That is, quantity and quickness are often equalised with quality. For instance, many people
are prone to evaluate products in terms of how much they sold within what period of time, whether
they be CDs, films, cars, or even tourist attractions. Or else, as for fast food, things like 'Extra Value
Meals' or 'Big Crunch (or Tower) Burger Combo' are constantly offered, and they really do please
most customers.
(3) Predictability: Society is more and more structured and organised so that people can predict what
will happen in particular situations with reasonable accuracy (Allan, 1997; Keel, 1997). People
expect the same procedures and tastes as last time in restaurants, or enjoy sequels of movies, video
games, TV series and the like with which they had pleasant experience before.
Buildings are constructed into similar layout with similar decorations.
(4) Control: Uncertainty, unpredictability and inefficiency get eliminated from any rationalising
systems, and that is

Cuckoo's Nest Uniformity
understand the rules of society such as having any sort of emotion response. Emotions are often
suppressed using the drug Soma which becomes a regulation that is consistently applied socially.
According to George Ritzer, on a similar note, McDonalds has become the model for both rational
and bureaucratic principles in modern society. Focused on the restaurant chain, McDonalds, his
theory focuses on four main concepts that are extraordinarily similar to Weber's concepts of
rationalization. Ritzer claims there are four dimensions of McDonaldization, efficiency,
calculability, predictability/uniformity, and control of people with non–human technology;
Efficiency being the dimension that decreases the time to make a product. Calculability is the ...
This movie is centered around a group of men who are in a mental hospital that is highly controlled,
and one of the patients Randle McMurphey tries to take it upon himself to change rules and get
other patients on his side to undermine the rules and routines that nurse Ratchet has set for the
hospital. Throughout the movie we learn as viewers that Randle doesn't appear as the other patients
with visible mental issue. He in fact comes off as intelligent and observant. Randle on a day to day
basis tries to go against the norms of hospital policies and often time's finds ways to escape or get
others to escape as well. It seems as though Randle would react witch fellow patients to in a way
conform them to be and act normal as if they do not have a mental issues. Taking the time to play
board games with them, explain the outside world and even succeeding to break them from the
hospital and going out into society for the day and go fishing. Not only does Randal want to get out
of the mental hospital but he wants to have some type of control and leadership role to in a way
prove that these men can be out in society and that their mental issues are not as severe, thus
creating a constant back and forth disagreement and feeling of over ruling towards nurse Ratchet.
These men are a perfect example of control and a lose sense of identity as their daily routines are the
same of the medication time, group therapy and recreational time, not much else is allowed other
than the routine. With that being said Brave New World shows how elements of Ritzer's concepts of
McDonaldization is present while One That Flew over the Cuckoo's Nest" shows elements
Foucault's discipline and

Examples Of Ritzer Mcdonaldization In The Film Falling Down
In the movie "Falling Down" there are multiple examples of the Ritzer McDonaldization Theory. As
soon as the customer walks in he is greeted by a cashier who will take his order, this is an example
of efficiency. Soon after the customer started ordering food the cashier explained to him that
breakfast was over at 11:30 and he must order from the lunch menu. That was an example of
predictability, many chain restaurants have a set schedule of when they stop serving breakfast. When
the cashier informs the customer that he must order from the lunch menu, this makes the customer
aggitated and refers to her by her first name (Sheila). This occurs because the cashier is wearing a
name tag, an example of control monitoring for companies to make sure

Difference Between Classical And Contingency Theories
According to the article published by Booz & Company, Walgreen, an American Pharmacy store
chain implemented a huge structural and design change in order to sustain in the modern business
environment. Observing competitive landscape change with new rivals and online players like
Amazon and significant changes in healthcare sector, Walgreen decided to change its old expansion
policy "Seven by 10 plan" (i.e. 7000 stores by 2010) to 'improving the customer experience' policy.
In order to implement new strategy they had to move from centralization to decentralization, from
tall structure to flatter structure, from authoritative leadership to engaged leadership (Orvis,
M.2017). Thus, strategy changes are inevitable in all organizations leading to structure and
designing changes. Along with the changing policies the theories of organizational behaviour keep
evolving. Hence we have traditional classical theories on one hand while modern contingency
approaches on other hand. In this essay, I will explore and discuss classical and contingency theories
along with their contributions and limitations with the help of contemporary organizational practices
of businesses like McDonalds and Walgreen. The conclusion will be the result of evaluation of
various theories and thus answering the question which is the best structure and designing approach
for an organization? The Classical theories focus on designing "the one best way"– the universal
design. Take in account the well known theory

The Influence Of George Ritzer's Theory On The...
For my essay I have chosen George Ritzer and his theory on the McDonaldization of society. The
theory stems from the famous rationalization theory by Max Weber. This essay will discuss Ritzers
application of Webers ideas. I will introduce and explain his theory. I will give examples of how it
affects us and applies to modern day society, through fast food restaurants, banks and supermarkets.
I will explain how it affects both the consumer and the employee. To finish up I will summarize this
in a conclusion at the end of the essay.
George Ritzer coined the term McDonaldization in his book The McDonaldization of Society (1993)
to describe a sociological phenomenon that's occurring in our society. You would be forgiven for
thinking it started ... Show more content on Helpwriting.net ...
By increasing control, through increased mechanization, employers maintain a better control over
the entire rationalization process.
Ritzer's idea consists of control through the replacement of non–human technology for people. By
making tasks repetitive for employees and replacing people with computers and robots, employers
can maintain a tighter control over them. At the end of the day machines and computers are a lot
easier to control than humans.
We can do our banking at home through the internet. For example we can set up and cancel standing
orders through our online banking account. Transfer funds to other people, not just on a computer
but now on our smartphones too. This technology has replaced the need for us to visit our bank and
deal with a teller.
Home–cooked family meals are now being replaced by readymade meals which can be bought and
microwaved, just like our popcorn. With these readymade meals the preparation is already done. As
are our bags of mixed salads and leafs that we buy. People nowadays don't have to cook at home in
the evenings after work with the preparation already having been carried out for them, most likely in
a factory by a

Mcdonaldization Of Society By George Ritzer
In "The 'McDonaldization' of Society" written by George Ritzer, Ritzer explains how what
Americans do without thinking has ultimately led to an assembly line like culture. The saying "work
better not harder" plays right into his article by showing that us Americans want things done
efficient.
"The 'McDonaldization' of Society" George Ritzer explains what rationalization does to a
community. In this essay the word rationalization can be condensed to making a society more
efficient. Using the fast–food chain McDonald's to symbolize the American culture, Ritzer
efficiently conveys his idea. Ritzer focuses on five key aspects –efficiency, predictability,
quantitative results, technology and control– to show the role that rationalization has on America. ...
I appreciated this approach because it allowed the reader to truly read the article instead of feeling a
sense of pressure to believe in a certain idea. Although he didn't talk about the idea of rationalization
un–biased he did state "in most cases we cannot, and should not, try to reverse the process of
rationalization". Showing the reader that while he might not completely agree with everything he
understands that reversing the process would be detrimental. As far as the key aspects go, while
Ritzer was talking about technology it almost seemed like he was afraid of technology. Ritzer states
"... ultimately to replace human beings with machines and other technologies that lack the ability to
think and act in unpredictable ways." Can appear to some as if Ritzer is predicting a scene from a
si–fi movie where the robots take

McDonaldization in Modern Culture Essay
Today's society and culture is becoming more and more McDonaldized. This paper will illustrate
what the process of McDonaldization is. In addition, this paper will show how today's society has
adapted to this process along with using the theories from Max Weber. The McDonaldization theory
defines the process of which the principles of the fast–food restaurant are coming to dominate more
and more sectors of American society as well as the rest of the world (Ritzer 1). Within
McDonaldization there are five different concepts embedded into this theory, which are efficiency,
calculability, predictability, control and lastly irrationality of rationality. These concepts are not just
used in fast–food restaurants, but are becoming more ... Show more content on Helpwriting.net ...
Calculability expects the customer or worker to do a lot of work, very quickly for low pay (Ritzer
14). Predictability is the third dimension. Predictability is the idea of uniformity and knowing what
to expect with each outcome (Aldredge, Lectures on McDonaldization of Society). With having
uniformity in a business or process, this allows the customer or even an employee feel at ease and
goes about what is expected of them. Ritzer gives the example of shopping malls. A person can step
off the plane in Portland or Denver and find the same type of stores in a mall (Ritzer 107). Another
dimension of McDonaldization is control. Control is the increased of nonhuman technology to
produce more product or efficiency (Ritzer 115). More and more nonhuman technology is appearing
to control how fast a human can go. In a drive–thru line, the fast food establishment is controlling
how long a vehicle can be in line. A driver pulls up to order food, then drives up to pay for the food,
picks up the food at the next window, and lastly drives off to the next destination (Ritzer 125). The
last element of McDonaldization is the irrationality of rationality. Any rational system will
eventually spawn irrationalities that compromise or even undermine their rationality (Ritzer 141).
Consumers who try to be efficient are not necessarily saving money or time. A consumer assumes
that driving to a fast–food

Work Organizational Rationalization In Weber's Theory Of...
The theory of 'McDonaldization' was adapted by Ritzer and refers to the principles that were devised
in Weber's theory of formal rationalisation. In this theory, the term 'McJobs' is often used and refers
to the low–paid employment that industries offer, especially organisations operating in fast–food. To
a certain extent, it can be said that modern society has been 'McDonalized' as certain aspects are
characterised by work organisation rationalisation, for example, the degree of control has increased
due to technology. However, not all modern society has encountered a 'McDonaldization' as some
organisations are disregarding calculability and choosing quality over quantity as they understand
society's needs.
The theory of 'McDonaldization' was founded by the American Sociologist, George Ritzer, in the
late 19th Century. In his book, 'The McDonaldization of Society', he defines the term
'McDonaldization' as "the process by which the principles of the fast–food restaurant are coming to
dominate more and more sectors of American society as well as of the rest of the World." (Ritzer,
2014). 'McDonaldization' was adapted from the original ideas of Max Weber and his ideas of
bureaucracy and rationalisation. In his theory, Weber stated that the Western World has been
captured by efficiency, predictability, calculability and control (Ritzer, 2000); the four principles that
Ritzer refers to in his definition of 'McDonaldization'.
Contributing to this theory is the associated

The Classical Theories Of Organizations And Management
To what extent do you agree with criticisms by Marxist Labour Process and McDonaldization
theorists (discuss either or both) of orthodox theories of organizations and management? (Word
count: 2097)
Organisations and management have seen considerable level of changes in the past few decades,
mainly in terms of theories, concepts, and so on. Although there have been many classical theories
in the business environment, some of which are still in practice, a new wave of theories have
emerged following industrialisation and modernisation of organisations and processes. The classical
theories of management, and other traditional models were criticised or extended by modern
theorists from a different point of view. Although it is difficult to reach in a concrete judgment from
a single point of view, as to which theories are better for managing business, especially since, each
management models may have different implications and impacts on different business types, this
essay attempts to understand these differences by critically examining the criticisms raised by the
McDonaldization theorists and the Labour Process theorists against the orthodox models of
organisations and management in the light of available literature and examples.
In order to understand the concept further, a brief note on each theories are necessary. The term was
first coined by George Ritzer to refer to the rationalisation of work, life, and such. The concept
argues that breaking down each task to the

Mcdonaldization
"McDonaldization": Bringing Benefits or Disadvantages?
Nowadays in every country we see McDonalds. The domination of fast food restaurants has
introduced the ideology of "McDonaldization". Companies are using the concept of
"McDonaldization" to achieve success in the business world. By implementing the concept of
"McDonaldization," it has changed the world we see today. The society has become a consumer
society, where people are spending more and more money. According to Professor George Ritzer,
companies applying this concept are a "new means of consumption" to consumers (Ritzer, 1998).
George Ritzer discovered that "McDonaldization" was a phenomenon when he saw the response of
the citizens towards the companies that applies this ... Show more content on Helpwriting.net ...
Furthermore, the process of McDonaldization has deeply penetrated into the mass culture and many
aspects of daily life. McDonaldization indirectly introduced a new culture among the people that
include four key components: Efficiency, calculability, predictability and control. Efficiency such as
drive through window or ready made burger at a fast food joint is meant to get customers in and out
fast. Calculability is an emphasis on large quantities, such as the "Big Mac", the "Whopper" or
"Biggie Fries". This has caused the change of the mentality among the people in the United States to
believe that "bigger is better". The best example of this assumption is the increasing amount of Big
K–Marts and Super Wall–Marts. In consequence people now choose the biggest, even if they know
that there are better alternatives with more quality. Another component is predictability, as
everything seems to be predicted. There will be no surprises among the people because they know
what to expect. For example, a Big Mac tastes the same in Florida, Washington as in New York City.
Unlike other normal restaurant, people could experience surprise as their soup or steak that they
ordered is not done according to your wishes. The predictable item prevents an item from being
diversify into various types of products and thus create a dull and monotonous society. Ultimately,
the McDonaldization introduced a controlled culture. For example, fast food chains use
arrangements such as limited

Humanization In Max Weber's The Mcdonaldization Of Society
In our current society, patterns and innovation turn out to be such a vast piece of regular day to day
existence that individuals begin to utilize them as verbs and descriptors. For instance, when's the last
time you "Googled" something, "blogged" about a current trek, or saw that another amusement had
been "Facebooked?" George Ritzer essentially did likewise with the fast food eatery McDonald's in
his smash hit book, The McDonaldization of Society. He characterizes McDonaldization as the
procedure by which standards of fast food eateries have come to command basically every part of
society.
McDonald's and other fast–food eateries offer a contrasting option to work escalated, home–cooked
suppers that have been alluring to occupied families since the 1950s. Two of their most engaging
qualities are comfort and moderateness. These qualities and comparative standards are winding up
progressively vital in all parts of our cutting edge society.
The building square of McDonaldization is Max Weber's idea of legitimization, which is the way
toward supplanting customary and enthusiastic idea with reason and proficiency. Weber trusted that
most social orders all through history were represented by convention and that the most noteworthy
pattern in present day humanism is an expanding legitimization of all aspects of our day by day
lives. He likewise trusted that defense would proceed until the point when our general public would
turn into an iron enclosure, dehumanizing everybody

George Ritzer And The Mcdonaldization Of Society
How often do you go to a restaurant of some sort? Three, four times a week? When you go to these
restaurants do you analyze the trends that takes place? That is exactly what George Ritzer did in
1993 when he created his theory on McDonaldization and the McDonaldization of society.
McDonaldization is, "A process where non fast–food restaurants organizations are increasingly run
like fast food restaurants such as McDonalds" (Class Notes). It continues to be a huge trend and a
very successful process. The McDonaldization of society is, "a process where society is increasingly
run like a fast–food restaurant" (Class Notes). These trends are even being taken into action beyond
the restaurant business. Ritzer examined McDonalds, the fast food restaurant, and separated its
customs into four dimensions: efficiency, calculability, predictability, and control. Earlier this week I
decided to go to Hu Hot, a sit down restaurant, and analyze how McDonaldized it truly is. When you
go to Hu Hot your host will seat you and you will order your drinks just like a typical sit down
restaurant. However, the environment is very different because instead of ordering a meal and
having your server bring out the dish your ordered, you help yourself to the foods you like. All the
food is raw and all in one assembly line which makes it easy to get through quickly and get what
you want. After you get finished making your plate in the assembly line you continue the path and
walk to a circular area.

Mcdonaldization Impact On Society

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