2. La investigación cualitativa, conocida también con el
nombre de metodología cualitativa, es un método de
estudio que se propone evaluar, e interpretar
información obtenida a través de recursos como
entrevistas, conversaciones, registros, memorias,
entre otros, con el propósito de indagar en su
significado profundo.
Se trata de un modelo de investigación de uso extendido
en las ciencias sociales, basado en la apreciación e
interpretación de las cosas en su contexto natural.
3. Características de la investigación cualitativa
Es interpretativa. Analiza el lenguaje (escrito, hablado, gestual o
visual).
Su lugar de estudio es el contexto natural del fenómeno a estudiar, lo
que puede implicar el desplazamiento del sujeto investigado.
A la luz de las indagaciones, construye interpretaciones y conclusiones
sobre los fenómeno.
Comprende que su objeto de estudio responde a una cultura, cuyos
valores debe respetar para que el análisis sea válido.
4. Técnicas de investigación cualitativa
Grupos focales
Historias de vida (implica registros audiovisuales).
Entrevistas (estructuradas y no estruct
Cuestionarios abiertos.
Notas de campo
Cuestionarios abiertos.
Observación
participante. Diálog
10. STRATEGY
It’s a gas giant,
composed mostly of
hydrogen and helium
Mercury is the
smallest planet in our
Solar System
Despite being red,
Mars is a cold place,
not hot
Neptune is the
farthest planet from
the Sun
STEP 1 STEP 2 STEP 3 STEP 4
12. OUR AREAS OF EXPERTISE
It’s a gas giant,
composed mostly of
hydrogen and helium
Mercury is the
smallest planet in our
Solar System
Despite being red,
Mars is a cold place,
not hot
Neptune is the
farthest planet from
the Sun
13. WHAT CONTENT ARE WE
GOING TO CREATE?
Mercury is the
smallest planet in
our Solar System
Saturn is the
ringed one. It’s a
gas giant
Venus has a
beautiful name,
but it’s too hot
Neptune is the
farthest planet
from the Sun
Despite being red,
Mars is a cold
place, not hot
The Earth is
the third planet
from the Sun
15. WHAT PLATFORMS ARE WE
GOING TO USE?
Mercury is the closest
planet to the Sun
Venus has a beautiful
name, but it’s hot
Despite being red,
Mars is a cold place,
not hot
Neptune is the farthest
planet from the Sun
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DAY AFTER POST
ON PUBLISH
SAME DAY AS POST
WEEK AFTER POST
MONTH AFTER POST
CUSTOM DATE
Topic 1
Topic 2
Topic 4
Topic 3
22. OUR
TEAM
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CHARLOTT
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You can replace the image
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CHARLES
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