Over the last few years I spent over $2,000,000 on Facebook ads for my clients and worked on dozens of Kickstarter campaigns, seven of which attracted thousands of backers and raised over $1 million in funding.
In this presentation I share some of the most important lessons about the Product, Price, Place, and Promotion, which will help you run a successful Kickstarter crowdfunding campaign as well.
Be sure to click on the link in the 4th slide to download the presentation with my detailed comments about each slide (or visit www.adomasbaltagalvis.com/ks-presentation-comments ).
And if you find the presentation useful, please share it with others. Thanks!
- Adomas Baltagalvis
48. ✅ USE CURIOSITY EVOKING HEADLINES AND IMAGES
✅ TEST 10-15 HEADLINES FIRST, PICK 3-5 WINNERS
✅ TEST 7-10 IMAGES WITH TOP HEADLINES NEXT
✅ RUN TESTING ON MOBILE NEWS FEED ONLY, FOCUS ON CLICK-THROUGH RATE
✅ SCALE TO DESKTOP NEWS FEED LATER (EXPECT 2-3X HIGHER COSTS)
✅ AVOID INSTAGRAM, AUDIENCE NETWORK
✅ EXCLUDE YOUR PAGE ENGAGEMENT AUDIENCE FROM COLD ADS
✅ FOCUS ON US/EN/EU/SEA COUNTRIES FOR SCALING
✅ TARGET KICKSTARTER/CROWDFUNDING FANS FIRST (PLUS, ADD A SECOND LAYER)
✅ SURVEY YOUR BACKERS ON YOUR WEB FOR EMAILS, USE IT FOR LOOKALIKES
✅ USE KICKSTARTER CUSTOM REFERRAL TAGS FOR TRACKING
FACEBOOK ADVERTISING ON STEROIDS: