Intro to SEO for Private Schools

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An introduction for private school admission, communications, and development professionals to search engine optimization.

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Intro to SEO for Private Schools

  1. 1. Recruiting On The Web: Location, Location, Location! Search Getting found via SEO
  2. 2. Recruiting On The Web: Location, Location, Location! Search Getting found via SEO
  3. 3. Search Landscape Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
  4. 4. “Search engine optimization (SEO) is theprocess of improving the visibility of awebsite or a web page in search enginesvia the "natural" or un-paid ("organic" or"algorithmic") search results.”http://en.wikipedia.org/wiki/Search_engine_optimization
  5. 5. Organic
  6. 6. Paid Search Organic
  7. 7. Where do people click?
  8. 8. 75% Organic 25% Paid Source: MarketingSherpa & Enquiro Research
  9. 9. I want toget here!
  10. 10. On-Page/Site OptimizationLink BuildingKeyword Research
  11. 11. On-Page/Site Optimization
  12. 12. On-Page/Site Optimization <title>
  13. 13. <title>
  14. 14. On-Page/Site Optimization <H1> (defines importance)
  15. 15. On-Page/Site Optimization <URL keywords>
  16. 16. On-Page/Site Optimization <Natural use of keywords in your text>
  17. 17. <title> <H1> <URL keywords><Natural use of keywords>
  18. 18. On-Page/Site OptimizationKeyword ResearchLink Building
  19. 19. So many keywords... where do I start? Private School alternative school, articles needing additional references, boarding school, boarding academic standards, schools, catholic education, catholic school, catholic schools, charter schools, christian brothers,christian schools international, comprehensive school, compulsory education, day schools, externallinks, financial assistance, free encyclopedia, fully funded, government funded, government funding, government regulation, government school, government schools, grammar school, high school, higher education, higher salaries, http news.bbc.co.uk, http www.privateschools.com, independent catholic, independenteducation, independent school, independent school uk, independent schools, independent secondary, international schools, local government, longer school, new england prep, nineteenth century, non-religious private schools, porter sargent, private colleges, private education, private elementary, private individuals, private organizations, private school, private schools, private secondary schools, private sector, public school, public schools, religious groups, religious instruction, religious orders, religious schools, roman catholic, school fees, school uk, school voucher, school voucher program, schools form, schools guide, schools include,
  20. 20. 1) Create a keyword list
  21. 21. 1) Create a keyword list P P R R E E M M IU IU M M ! !
  22. 22. Long Tail SEO “schools” “private high schools” “private high schools in Boston” Image Credit: Turnanatrix: http://turbanatrix.com/?tag=long-tail-keywords
  23. 23. Develop Content
  24. 24. Develop Content
  25. 25. On-Page/Site OptimizationKeyword ResearchLink Building
  26. 26. private school in greater Boston Search
  27. 27. private school in greater Boston Search
  28. 28. What gives??Photo credit: http://www.flickr.com/photos/w3i_yu/4614134903/sizes/o/ http://www.flickr.com/photos/bcnbits/3020089052/sizes/o/
  29. 29. “The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.”<a href=”http://en.wikipedia.org/wiki/Private_school”>Private school</a> http://en.wikipedia.org/wiki/Anchor_text
  30. 30. Read more about the definition of a private school on Wikipedia’s page:http://en.wikipedia.org/wiki/Private_school
  31. 31. -Read more about the definition of a private school on Wikipedia’s page:http://en.wikipedia.org/wiki/Private_school
  32. 32. Read more about the definition of a private school on Wikipedia’s page.
  33. 33. Read more about the definition of a private school on Wikipedia’s page.
  34. 34. “private school”
  35. 35. ! ! M M IU IU M M E E R RP P
  36. 36. On-Page/Site OptimizationKeyword ResearchLink Building
  37. 37. Stay Connected!Peter BaronAdmissionsQuest & edSocialMediaEmail pbaron@admissionsquest.comPhone (617) 623-4212Twitter twitter.com/peterdbaron www.admissionsquest.com www.edsocialmedia.com

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