SEO tips for recruiting private schools
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An introduction for private school admission, communications, and development professionals to search engine optimization.
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SEO tips for recruiting private schools
- 1. Recruiting On The Web: Location, Location, Location! Search Getting found via SEO
- 2. Recruiting On The Web: Location, Location, Location! Search Getting found via SEO
- 3. Search Landscape Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
- 4. “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.” http://en.wikipedia.org/wiki/Search_engine_optimization
- 7. Organic
- 8. Paid Search Organic
- 9. Where do people click?
- 10. 75% Organic 25% Paid Source: MarketingSherpa & Enquiro Research
- 11. I want to get here!
- 12. On-Page/Site Optimization Link Building Keyword Research
- 14. On-Page/Site Optimization <title>
- 16. <title>
- 17. On-Page/Site Optimization <H1> (defines importance)
- 18. On-Page/Site Optimization <URL keywords>
- 20. On-Page/Site Optimization <Natural use of keywords in your text>
- 22. <title> <H1> <URL keywords> <Natural use of keywords>
- 23. On-Page/Site Optimization Keyword Research Link Building
- 24. So many keywords... where do I start? Private School alternative school, articles needing additional references, boarding school, boarding academic standards, schools, catholic education, catholic school, catholic schools, charter schools, christian brothers, christian schools international, comprehensive school, compulsory education, day schools, external links, financial assistance, free encyclopedia, fully funded, government funded, government funding, government regulation, government school, government schools, grammar school, high school, higher education, higher salaries, http news.bbc.co.uk, http www.privateschools.com, independent catholic, independent education, independent school, independent school uk, independent schools, independent secondary, international schools, local government, longer school, new england prep, nineteenth century, non-religious private schools, porter sargent, private colleges, private education, private elementary, private individuals, private organizations, private school, private schools, private secondary schools, private sector, public school, public schools, religious groups, religious instruction, religious orders, religious schools, roman catholic, school fees, school uk, school voucher, school voucher program, schools form, schools guide, schools include,
- 25. 1) Create a keyword list
- 26. 1) Create a keyword list P P R R E E M M IU IU M M ! !
- 27. Long Tail SEO “schools” “private high schools” “private high schools in Boston” Image Credit: Turnanatrix: http://turbanatrix.com/?tag=long-tail-keywords
- 28. Develop Content
- 29. Develop Content
- 30. On-Page/Site Optimization Keyword Research Link Building
- 31. private school in greater Boston Search
- 32. private school in greater Boston Search
- 33. What gives?? Photo credit: http://www.flickr.com/photos/w3i_yu/4614134903/sizes/o/ http://www.flickr.com/photos/bcnbits/3020089052/sizes/o/
- 34. “The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.” <a href=”http://en.wikipedia.org/wiki/Private_school”>Private school</a> http://en.wikipedia.org/wiki/Anchor_text
- 35. Read more about the definition of a private school on Wikipedia’s page: http://en.wikipedia.org/wiki/Private_school
- 36. - Read more about the definition of a private school on Wikipedia’s page: http://en.wikipedia.org/wiki/Private_school
- 37. Read more about the definition of a private school on Wikipedia’s page.
- 38. Read more about the definition of a private school on Wikipedia’s page.
- 39. “private school”
- 40. ! ! M M IU IU M M E E R R P P
- 41. On-Page/Site Optimization Keyword Research Link Building
- 42. Stay Connected! Peter Baron AdmissionsQuest & edSocialMedia Email pbaron@admissionsquest.com Phone (617) 623-4212 Twitter twitter.com/peterdbaron www.admissionsquest.com www.edsocialmedia.com