2. Study Methodology
• Two online surveys each with a sample of 5000
• Wave 1 fieled August 1 to August 27, 2007
• Wave 2 fielded February 28 to March 14, 2008
• Third wave to come
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3. Four Driving Forces
• Aging population concerned with legacy
• Unprecedented energy prices
• Long economic boom
• Weather more prominent, more erratic
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