2013:Q4
SOCIAL SUMMARY
#sbcsocial

@adam3cc
GOOGLE+
Driving usage through added-value
Value of Google+ posts continues to increase

knowledge graph
Value of Google+ posts continues to increase

hashtag
results

See live example
Value of Google+ posts continues to increase

“google plus” in
search results
Top Life Events 2013
http://mashable.com/2013/12/09/google-plus-ads-outside-network/?utm_cid=mash-com-Tw-main-link
http://...
FACEBOOK
quietly mining data and making money...
and thinking ahead
Isn’t Facebook Dying?

not so much

Learn More
Top Life Events 2013
facebook is still
built on
relationships

Learn More
Most Talked About Topics in 2013

only two of top 10
are annual events

Learn More
Types of Images Posted on Facebook

350M images
posted per day

Learn More
Best New Games of 2013

continued
emphasis on
gaming

Learn More
Industry Benchmarks in Oct 2013

helpful
benchmarks to see
where you stand

See Full Infographic
There IS Value in Login w/Facebook

apply insight to
your apps &
communities

Read Article
News Feed Algorithm Change
newsfeed
competition will get
worse...
Try ads

“putting the news back in news feed”

Read Arti...
Facebook Extends Business with Preferred Partners

SPMD
strategic
preferred
marketing
developer
Auto-play & Targeted Video Ads are HERE

pretty cheap...
and annoying

Read Article
BIGGEST NEWS: New Buttons!

auto-upgrade your
likes
$3 Billion Cash Offer

no dice!
INSTAGRAM
over 150 million people capturing and sharing moments
all around the globe
Instagram Direct

Watch the Video
Read Article
Instagram Direct

Read Article
BIG NEWS: Now on Windows Phone

womp
womp
Sponsored Posts in BETA
most creative
accounts of 2013
(Buzzfeed)

Read Article
South Africa’s Farewell to Nelson Mandela

capturing moments
on the instagram
blog
#DeadToysSociety @alef79

just cool
PINTEREST
capitalizing on momentum and research
What’s the Value of a Pin?

78 CENTS

Read Article
What does Pinterest mean for Holidays?

54%

94%

42%

Read Article
your one stop
holiday shop
Target’s Awesome Shop

leveraging
pinterest in new
ways

Awesome Shop
Target Pin Tags In-Store

applying to in-store
experience

Watch Video
Nordstom Pin Tags In-Store

applying to in-store
experience

Read Article
“At Getty Images we
believe in the
power of images to
inspire, delight
and bring people
together.“
Read Article
Getty Images Partners with Pinterest

●
●
●

Read Article
Promoted Pins in Beta

Read Article
LINKEDIN
Best Company Pages 2013

(directly from the
linkedin blog)

Read Article
INTRODUCING Showcase Pages

finally, a big
header image with
a hashtag in it

Read Article
How to Create Showcase Pages

let’s try it out!

MICROSOFT OFFICE
ADOBE MARKETING CLOUD
HP CONVERGED INFRASTRUCTURE
INTRODUCING Linkedin for Students

“your career starts
here”

Read Article
Advanced Campaigns

wierd... message
from IBM
Advanced Campaigns

oh, they want to
give me a book
Advanced Campaigns

why yes I will give
you my personal
information
SLIDESHARE
INTRODUCING: New Homepage

focus on content

Read Article
it’s pretty isn’t it?
TWITTER
REDESIGNED for your conversation

aligned with
mobile
NEARBY STREAM

the go-to platform
for local

Read Article
TUMBLR
YAHOO builds advertising offering

Read Article
CONFIDE

snapchat for
execs

GetConfide.com
WHISPER

the next
snapchat or
tumblr?

Whisper.sh
Full Reference and Photo Credits
http://mashable.com/2013/12/09/google-plus-ads-outside-network
http://www.insidefacebook....
YOUTUBE
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Social Media Summary - Q4 2013

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Social Media Summary - Q4 2013

  1. 1. 2013:Q4 SOCIAL SUMMARY #sbcsocial @adam3cc
  2. 2. GOOGLE+ Driving usage through added-value
  3. 3. Value of Google+ posts continues to increase knowledge graph
  4. 4. Value of Google+ posts continues to increase hashtag results See live example
  5. 5. Value of Google+ posts continues to increase “google plus” in search results
  6. 6. Top Life Events 2013 http://mashable.com/2013/12/09/google-plus-ads-outside-network/?utm_cid=mash-com-Tw-main-link http://www.youtube.com/watch?v=4yCUgx7H2zot post banner ads run on Google Display Network Learn More
  7. 7. FACEBOOK quietly mining data and making money... and thinking ahead
  8. 8. Isn’t Facebook Dying? not so much Learn More
  9. 9. Top Life Events 2013 facebook is still built on relationships Learn More
  10. 10. Most Talked About Topics in 2013 only two of top 10 are annual events Learn More
  11. 11. Types of Images Posted on Facebook 350M images posted per day Learn More
  12. 12. Best New Games of 2013 continued emphasis on gaming Learn More
  13. 13. Industry Benchmarks in Oct 2013 helpful benchmarks to see where you stand See Full Infographic
  14. 14. There IS Value in Login w/Facebook apply insight to your apps & communities Read Article
  15. 15. News Feed Algorithm Change newsfeed competition will get worse... Try ads “putting the news back in news feed” Read Article
  16. 16. Facebook Extends Business with Preferred Partners SPMD strategic preferred marketing developer
  17. 17. Auto-play & Targeted Video Ads are HERE pretty cheap... and annoying Read Article
  18. 18. BIGGEST NEWS: New Buttons! auto-upgrade your likes
  19. 19. $3 Billion Cash Offer no dice!
  20. 20. INSTAGRAM over 150 million people capturing and sharing moments all around the globe
  21. 21. Instagram Direct Watch the Video Read Article
  22. 22. Instagram Direct Read Article
  23. 23. BIG NEWS: Now on Windows Phone womp womp
  24. 24. Sponsored Posts in BETA
  25. 25. most creative accounts of 2013 (Buzzfeed) Read Article
  26. 26. South Africa’s Farewell to Nelson Mandela capturing moments on the instagram blog
  27. 27. #DeadToysSociety @alef79 just cool
  28. 28. PINTEREST capitalizing on momentum and research
  29. 29. What’s the Value of a Pin? 78 CENTS Read Article
  30. 30. What does Pinterest mean for Holidays? 54% 94% 42% Read Article
  31. 31. your one stop holiday shop
  32. 32. Target’s Awesome Shop leveraging pinterest in new ways Awesome Shop
  33. 33. Target Pin Tags In-Store applying to in-store experience Watch Video
  34. 34. Nordstom Pin Tags In-Store applying to in-store experience Read Article
  35. 35. “At Getty Images we believe in the power of images to inspire, delight and bring people together.“ Read Article
  36. 36. Getty Images Partners with Pinterest ● ● ● Read Article
  37. 37. Promoted Pins in Beta Read Article
  38. 38. LINKEDIN
  39. 39. Best Company Pages 2013 (directly from the linkedin blog) Read Article
  40. 40. INTRODUCING Showcase Pages finally, a big header image with a hashtag in it Read Article
  41. 41. How to Create Showcase Pages let’s try it out! MICROSOFT OFFICE ADOBE MARKETING CLOUD HP CONVERGED INFRASTRUCTURE
  42. 42. INTRODUCING Linkedin for Students “your career starts here” Read Article
  43. 43. Advanced Campaigns wierd... message from IBM
  44. 44. Advanced Campaigns oh, they want to give me a book
  45. 45. Advanced Campaigns why yes I will give you my personal information
  46. 46. SLIDESHARE
  47. 47. INTRODUCING: New Homepage focus on content Read Article
  48. 48. it’s pretty isn’t it?
  49. 49. TWITTER
  50. 50. REDESIGNED for your conversation aligned with mobile
  51. 51. NEARBY STREAM the go-to platform for local Read Article
  52. 52. TUMBLR
  53. 53. YAHOO builds advertising offering Read Article
  54. 54. CONFIDE snapchat for execs GetConfide.com
  55. 55. WHISPER the next snapchat or tumblr? Whisper.sh
  56. 56. Full Reference and Photo Credits http://mashable.com/2013/12/09/google-plus-ads-outside-network http://www.insidefacebook.com/2013/12/11/facebook-looks-back-at-2013/ http://www.insidefacebook.com/2013/12/11/facebook-looks-back-at-2013/ http://www.insidefacebook.com/2013/11/28/infographic-what-types-of-images-are-posted-on-facebook/#more-85809 http://www.insidefacebook.com/2013/11/26/infographic-facebook-page-performance-by-industry/#more-85789 http://www.insidefacebook.com/2013/12/05/more-users-logging-in-with-facebook-in-outside-apps/#more-85870 http://www.insidefacebook.com/2013/12/05/facebook-pages-may-see-organic-reach-decline/#more-85874 http://www.adweek.com/news/technology/you-can-target-facebooks-new-video-ads-154566 http://blog.instagram.com/post/69789416311/instagram-direct http://www.buzzfeed.com/summeranne/most-creative-instagram-accounts-of-2013 http://www.washingtonpost.com/blogs/innovations/wp/2013/12/12/pinterest-just-figured-out-how-to-make-shopping-awesome/ http://www.businessinsider.com/nordstroms-pinterest-in-stores-plan-2013-11 http://blog.gettyimages.com/2013/10/25/getty-images-partners-pinterest/#.UqsUP_RDt8F http://blog.linkedin.com/2013/12/10/announcing-the-best-linkedin-company-pages-of-2013-slideshow/ http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/ http://blog.linkedin.com/2013/12/05/introducing-your-new-slideshare-homepage/ http://whisper.sh/
  57. 57. YOUTUBE

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