The document discusses a survey of 435 chief financial officers about data challenges. The CFOs ranked accurate and timely data as most important. Because data comes from multiple sources and becomes outdated quickly, attaining a single source of truth is difficult. While many CFOs see the benefits of a single source, establishing one presents barriers like legacy systems, data silos, and high costs. Most companies expect a 50% increase in managed data over five years as data volumes continue growing rapidly.