The Disruptive Force in Mobile Commerce Search


1. The
Disrup+ve
Force
in
Mobile
Commerce
Search

2. Company
Confiden,al
and
Proprietary2
Best
in
Class
Natural
Language
Search
§ Leading
independent
eCommerce
search
solu7on,
ranked
number
4,
by
Internet
RetailerⓇ
§ Chosen
by
over
400
preeminent
e-­‐retail
leaders
§ Intelligent
search
lets
shoppers
simply
ask
for
what
they
need
in
their
own
words
and
get
the
results
they
want

3. Company
Confiden,al
and
Proprietary3
Snapshot
of
EasyAsk
Customers
Tacoma
Screw
Products

4. Company
Confiden,al
and
Proprietary
Why
You
Should
Invest
in
EasyAsk
§ Mobile
eCommerce
is
growing
exponen7ally
and
is
the
leading
market
segment
for
Venture
Investment
§ An
intui7ve
mobile
User
Experience
(UX):
§ Intelligent
voice
recogni7on
and
smarter
search
is
the
next
evolu7onary
step
in
mobile
shopping
§ Customers
who
find
products
instantly
have
an
outstanding
UX
and
will
recommend
their
site
and
buy
again,
maximizing
customer
conversion
§ Your
investment
is
on
par
with
the
founders
of
the
company,
pre-­‐venture
capital
dilu7on
4

5. Company
Confiden,al
and
Proprietary5
mCommerce:
Explosive
Growth
mCommerce
eCommerce
$,
Billion
Source:
Forrester
Research
§ By
2018,
the
mobile
commerce
(mCommerce)
industry
will
reach
$228B,
with
a
growth
rate
of
35%
per
year
and
account
for
more
than
50%
of
all
eCommerce
sales

6. Company
Confiden,al
and
Proprietary6
Mobile
Technology
Investments
by
Industry
§ Venture
Capital
investment
in
mCommerce
is
by
far
the
leading
segment
in
the
mobile
technology
space
Source:
Digi-­‐CapitalTM
Mobile
Internet
Investments
(LTM
$B)

7. Company
Confiden,al
and
Proprietary7
Conversion
Problems
in
mCommerce
Device Average Page-views Conversion Rates
Desktop 8.73 2.65%
Tablet 8.82 2.37%
Smartphone 4.62 0.83%
§ Shoppers
can’t
find
the
right
products
on
their
smartphones
because
UX
designed
for
desktops,
doesn’t
func7on
well
on
smaller
screens.
§ Purchasing
(conversion)
plummets
from
poor
mobile
search

8. Company
Confiden,al
and
Proprietary8
§ Look
at
the
industry
leaders
that
have
already
addressed
the
issue
of
crea7ng
ideal,
intelligent
voice
enabled
user
experiences
for
smartphones:
Apple
-­‐
Siri
Google
-­‐
GoogleNow
Amazon
-­‐
Voice
Search
for
eCommerce
§ Only
EasyAsk
leverages
this
voice
and
Natural
Language
search
to
provide
an
advanced
UX
for
eCommerce
retailers
Voice
is
the
Future
of
Mobile
Shopping

9. Company
Confiden,al
and
Proprietary9
§ Shoppers
can
simply
speak
and
ask
for
exactly
what
they
want
§ EasyAsk
delivers
the
right
product
on
the
first
page,
every
7me
§ A
natural
alterna7ve
to
the
frustra7on
of
naviga7ng
with
liale
buaons
or
pulldown
menus
§ Delighted
shoppers
simply
speak,
select,
and
purchase
Intelligent,
Intui7ve
.
.
.
Smarter
Search
Simply.
Smarter.
Search.

10. Company
Confiden,al
and
Proprietary
Compare
EasyAsk
Results
to
the
Compe77on
§ Search
=
ladies
red
ski
jackets
under
$200
10

11. Company
Confiden,al
and
Proprietary11
EasyAsk
Channel
Partners
§ EasyAsk’s
smarter
search
solu7on
is
op7mized
to
run
on
our
Partner’s
pladorms
providing
drama7c
improvements
in
performance,
accuracy
and
conversion

12. Company
Confiden,al
and
Proprietary12
Valida7on
Gartner
Cool
Vendor:
Analy?cs
“With
all
the
fervor
around
voice-­‐ac?vated
applica?ons
and
machine
intelligence,
EasyAsk
can
help
end-­‐user
organiza?ons
and
vendors
put
an
Apple
Siri-­‐
or
IBM
Watson-­‐
like
front
end
on
.
.
search
applica?ons.”
Gartner
Best
Prac?ces
in
E-­‐Commerce
“Natural
language
allows
EasyAsk
to
build
shopping
experiences
in
which
users
can
enter
informa?on
in
various
unpredictable
ways.
EasyAsk
also
has
strong
thesauruses,
vocabularies
and
lexicons
for
various
commercial
categories.”

13. Company
Confiden,al
and
Proprietary13
Board
of
Directors
§ Craig
Bassin
– CEO,
experienced
leader
and
serial
entrepreneur
§ Nick
Halsey
– CMO,
Keynote
Systems
(acquired
August
2013)
– CMO,
SugarCRM
– CMO,
Alphablox
(acquired
by
IBM)
– VP
Marke7ng,
JasperSoi
(acquired
by
TIBCO)
– Manager
Applica7ons
Marke7ng,
Apple
Computer
§ Stuart
Pann
– SVP,
Prin7ng
and
Personal
Systems
Division,
HP
– GM
-­‐
Intel
Corpora?on,
Customer
Fulfillment,
Planning
and
Logis7cs
– Responsibili7es
include,
microprocessor
and
chipset
pricing,
demand
forecas7ng
and
various
sales
strategies
– Director
of
The
Tech
Museum
of
Innova7on

14. Company
Confiden,al
and
Proprietary14
EasyAsk
Management
Team
§ Craig
Bassin
– CEO/Entrepreneur
– Oracle,
B2
Systems
CEO
–
Founder,
Callixa
CEO
(Acquired
SAP)
– 3
Exits
(1
IPO,
2
Acquisi7ons)
§ Richard
Wood,
PhD
– CTO/VP
Engineering
– Natural
Language
Innovator
for
over
20
years
– CA,
AI
Corp,
Progress
– 2
Exits
(2
Acquisi7ons)
§ Marc
Schnabolk
– SVP
CRO
– Oracle,
Open
Text,
Eloquent,
Business
Objects,
Cartesis,
Endeca
– 6
Exits
(3
IPOs,
3
Acquisi7ons)
§ John
Morrell
– VP
Products
– Coral8/Aleri
(acquired
by
SAP),
WebMethods/Ac7ve
Informix,
Oracle
– 4
Exits
(1
IPO,
3
Acquisi7ons)

15. Company
Confiden,al
and
Proprietary
Mobile
eCommerce
is
growing
exponen7ally
and
is
the
leading
market
segment
for
Venture
Investment
An
intui7ve
mobile
User
Experience
(UX):
The
Combina7on
of
intelligent
voice
recogni7on
and
smarter
search
is
the
next
evolu7onary
step
in
mobile
shopping
Retailers
recognize
that
customers
who
find
products
instantly
have
an
outstanding
UX
and
will
recommend
their
site
and
return
to
buy
again,
maximizing
customer
conversion
Your
investment
is
on
par
with
the
founders
of
the
company,
pre-­‐venture
capital
dilu7on
15
Now
ask
yourself,
“Why
Shouldn’t
I
Invest
in
EasyAsk?”

16. Company
Confiden,al
and
Proprietary
EasyAsk
has
great
Customers,
Channel
Partners,
Board
of
Directors
and
Management
Team
eCommerce
analysts
and
publica7ons
all
recognize
EasyAsk
as
an
award
winning
industry
leading
solu7on
Your
investment
provides
resources
for
the
company
to
aggressively
expand
sales
and
marke7ng
in
this
explosive
mobile
market
16
Now
ask
yourself,
“Why
Shouldn’t
I
Invest
in
EasyAsk?”