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LO2 - Lesson 1 - Client Brief

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EMS Creative iMedia
Cambridge Nationals

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LO2 - Lesson 1 - Client Brief

  1. 1. Client Brief Lesson 1
  2. 2. Understand client requirements Know target audience needs Client Brief Read the brief given and answer the relevant questions.
  3. 3.  Know client requirements for the game design project  Understand needs of your target audience  Be able to plan for your client and target audience Lesson Goals #requirement #audience
  4. 4. Marking Marks Learning Objective 1 – 6 Pass Produce an interpretation from the client brief that meets few of the client requirements. Produce a limited identification of target audience requirements. 7 – 11 Merit Produce an interpretation from the client brief that meets most of the client requirements. Produce clear identification of target audience requirements. 12 – 15 Distinction Produce an interpretation from the client brief that fully meets the client requirements. Produce clear and detailed identification of target audience requirements.
  5. 5.  Your client is the person you will be working for. They will tell you what they want you to plan, design and create for them. Client #requirement #audience  The client will set requirements they want you to plan towards:  Objectives  Map Size  Character Limit  This project will have a written brief with a specification listing the main requirements. Understand client requirements Know target audience needs
  6. 6. Client Brief What are the main requirements of your client? #requirement #audience Understand client requirements Know target audience needs
  7. 7.  Game Spot have asked you to create a simple PC game that can be used in primary schools to encourage more children to create computer games.  The game must be suitable for 9 - 11 year olds, both male and female and include map pieces and props that fit into one or two key themes.  Your game must have a clear set of rules to allow the children playing it to play and win the game within a 5 minute time limit. Client Brief #requirement #audience Game Spot Understand client requirements Know target audience needs
  8. 8.  The game must include these features:  Single Level Map  1 or 2 Large Rooms  A few Small Rooms  4 Doors (Minimum)  5 Characters (Minimum)  1 or 2 Location Themes  The objectives for the game must be:  Collect 5 Objects  Avoid Being Killed  Good Chance of Winning Specification #requirement #audience Game Spot Understand client requirements Know target audience needs
  9. 9. Target Audience Who are they are how will you consider them? #requirement #audience Understand client requirements Know target audience needs
  10. 10.  Your target audience is the person or group of people you are aiming a product at and should be considered in the design. Target Audience #requirement #audience  Game Spot have identified a very specific audience for this project:  9 - 11 Year Olds  Male and Female  This audience have particular needs which are important to understand so that you make a product which is suitable for the audience. Understand client requirements Know target audience needs
  11. 11.  You will need to make the following considerations in your plan: Age Gender Understanding Ease of Use Objectives Content Gameplay Instructions #requirement #audience Target Audience Understand client requirements Know target audience needs
  12. 12.  Explain your client requirements:  Who is your client for this project?  What do they want you to make?  What requirements must you meet?  What must the game include?  Comment on your target audience:  Who is the target audience?  How will your game appeal to them?  Appeal for male & female  Appeal for age group  Distinction: Design and create a survey to give to your target audience. Your Task #requirement #audience Understand client requirements Know target audience needs
  13. 13. Keywords  Client  Requirement  Audience  The person who has asked you to create a project for them.  Something that is needed or wanted by your client in the finished product.  A person or group of people you are aiming the final product at. #requirement #audience Understand client requirements Know target audience needs

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