This proposal suggests developing a game for Ben and Jerry's Facebook page that allows fans to build a personal list of their favorite flavors by playing a game that "pits" two flavors against each other. By playing, fans would create a list of flavors they haven't tried before. Ben and Jerry's could then use this unique, personal list to offer fans discounts to try those undiscovered flavors. The game would be developed as a Facebook Canvas Application. It would take players between 2-10 minutes to complete their personal list by making flavor comparisons. The goal is to encourage fan engagement while providing targeted marketing offers.

2. 2 Proposal This document
This is a proposal to develop a game for the Ben and Jerry’s Facebook 1 (Former page) Place of the game within
fanpage. The game enables fans to build their own personal top list of their Ben and Jerry’s Facebook page.
favorite Ben and Jerry’s flavors and to share this list. By playing the game,
2 Introduction of the idea and Blickwinkel.
fans will simultaneously create a list of flavors they did not try before. Using
this list, Ben
and Jerry’s can offer fans a very personal 3 Screenshot of game when being played.
invitation to come and try the flavors they did not 4 Elaboration on working principal in text.
have yet in the «real life» Scoop Shop. 5 Working principal depicted
Blickwinkel offers to develop this Facebook Canvas Application to a fully 6 Contact information.
functional game. This document serves to present the general idea and to
open up a dialogue on how to realize this. After we will discuss the exact
details on this, Blickwinkel will offer a competitive quote and planning for this
project.
Blickwinkel
Blickwinkels is a fresh start-up that focuses on unexpected and fun innovations,
based in Amsterdam, the Netherlands.
The name Blickwinkel is German and means perspective, or point of view. By
taking another perspective on everything, Blickwinkel is always amazed by the
way things are, like seeing it for the first time. From that point on it is easy to
see how things could be done in a better, more relevant way.
I am Reinout de Kraker, business developer at Blickwinkel. I got my master
degree in Strategic Product Development in 2007 at the Delft University of
Technology and build four years of professional experience since. I was part
of innovative service design teams for many national and international service
providers, in projects In which the input and motivation of consumers always
Blickwinkel was the center of attention.
Business Development
For the realization of this project I rely on a solid team of professionals with a
+31 611 075 369 vast experience in creating excellent user experience.
info@blickwinkel.nl
KVK:52924483

4. 4 How does it work? How to play Back Tell a friend Terms
After the fan accepts the ‘request for permission’ dialogue, the game starts:
From a series of 20 local flavors, repeatedly two flavors are set against each
other in a face-off, as shown to the right.
The player has to choose his favorite of the two as a clock counts down. When
Since: 2005 VS Since: 1987
the choice is made, two new flavors appear. The player can also choose the “I With: With:
Fairtrade cacao, Cherries and
never tasted this one yet” button. That flavor is than excluded from the game. fairtrade cream choco chunks!
and lovely cream!
By continuously choosing the preferred flavor, the
player will create a personal top #. The exact operating
principle is quite complex, but the choices the player makes influence the
number of comparisons needed to make this list. Making a complete list will
take somewhere between 2 and 10 minutes.
It is cool to make and share the personal list: people can discuss why one 07 Cherry Garcia
seconden
would prefer Cherry Garcia above Chunky Monkey, but rate it below Red Velvet
This one tastes This one tastes
Cake. And of course you can only join this discussion after you built your own
list. Better Better
So, the game is fun to play and fun to share: In this way a snowball effect will
encourage friends to play as well. But the third effect may be the best: Players
To make a complete list I never tasted this one yet! I never tasted this one yet!
create a list of ‘never tasted flavors’. So Ben and Jerry’s can now send them
out of 20 flavors, there
an e-mail, with a discount coupon to try one from this ‘yet to be discovered
is a need for 20 to 74
‘face-off’ comparisons’. flavors’ list. This list of flavors is unique and personal: Offering
the
game will result in more than 1 million different, very
personal possibile offers.
The graphic on the next
page will show this
mechanism visually.

5. 20 flavors My top 13 Share:
Flavor Flavor
Me±World
A K Flavor
K 1 7 Check out my
Flavor
A 2 2 favorite flavors!
Flavor Flavor
Flavor
B L
M 3 11
Flavor
This one tastes
Better
N 4 5
Flavor Flavor Flavor
C M
This one tastes
R 5 12
Better Flavor
F 6 10
Flavor Flavor Flavor
D N This one tastes D 7 1
Better Flavor
H 8 9
Flavor Flavor Flavor
E O P 9 3
Flavor
J 10 6
Flavor Flavor Flavor
F P G 11 8
Flavor
B 12 13
Flavor
G
Flavor
Q
Flavor
C 13 4
Personal offer:
Dear Charlie,
We would like to offer
Flavor Flavor I never tasted this one yet!
you this coupon, to go
H R
I never tasted this one yet! Flavors I haven't had yet. and discover one of these
I never tasted this one yet! flavors, right at one of
Flavor
I
Flavor
S
I never tasted this one yet! our Scoop Shops in
Flavor Flavor Flavor Flavor
E L Q S Amsterdam:
Flavor Flavor Flavor Flavor Flavor
I O T Flavor Flavor Flavor Flavor
J T E L Q S
Flavor Flavor Flavor
I O T

6. 6 Contact
We would love to get in touch personally to elaborate on possibilities to
realize this fun project, and connect tasty Ben & Jerry innovations to the people
who do not know it yet. We feel that the potential of this game is huge.
Please contact us by mail or telephone, and we are sure we will work out
something nice.
Kind regards from Amsterdam, Reinout
Blickwinkel
Business Development
+31 611 075 369
info@blickwinkel.nl
KVK:52924483