The document summarizes the results of a questionnaire about television viewing habits. It shows that most respondents were under 18 or 18-24 years old and male or female. Respondents reported watching TV with 1-2 other people on average. Most enjoy entertainment genres and watch 2-5 hours on weekdays and weekends, preferring the 7-10pm and 11am-2pm slots. Comedies and dramas were the most common show types. The questionnaire provided insight into the demographics, preferences, and behaviors of the target audience.
3. What is your gender?
• This was the question that we ask first on our
questionnaire, we have done this to gain a
better understanding of who is answering our
questionnaire so that we can understand our
audience
4. Question 2
10
9
8
7
6
5
4
3
2
1
0
Age
Under 18 18-24
Age
5. What is your age?
• From the people we asked to fill out our
questionnaire the only results we got either
under 18 or 18-24. so we can only understand
these age groups.
6. Question 3
8
7
6
5
4
3
2
1
0
on your
own
Amount of people
1 2 3 4 other
Amount of people
7. How many people do you watch TV
with?
• Answering how many people watch television
with you, can help us decide what shows are
best suited when watching with others.
11. On average how long do you watch TV
on a weekday?
• Asking this question allows us to find out how
long our audience watches television for, thus
understanding when to schedule our
programs.
13. On average how long do you watch TV
on a weekend?
• We have asked this question to find out the
differences for people to watch during the
week compared to the weekend.
• Our results show that some people watch TV
more while others watch TV less during the
weekend
14. Question 7
9
8
7
6
5
4
3
2
1
0
Time set
07:00 - 10:00 11:00 - 14:00 15:00 - 18:00 19:00 - 22:00 23:00 - 06:00
Time set
15. When do you watch TV the most?
• Asking this question allows us to find out
when our prime time is and when our target
audience watches television.
• Understanding this we can schedule our
programs to fulfil what our audience wants.
16. Question 8
7
6
5
4
3
2
1
0
comedy drama Chat
show
amount of people
Reality Romance Other
amount of people
17. What type of show do you watch the
most?
• Finding out this information from our target
audience allows us to figure out what they
want from our TV channel.
• Understanding what our target audience
watches the most allows us to attract the
largest audience possible.
18. Summary
• Overall we think that our questionnaire has
allowed us to figure out which: shows and
time which our audience prefers and has given
us a better understanding of who our target
audience is.