Brunch and Learn - Direct Marketing on a Shoestring Budget
From Marketing Thought Leadership to Brand Super-Influencer
1. From Marketing Thought
Leadership to
Brand Super-Influencer
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2. The 1% Social Media Rule
• 1% of your brand’s social media followers
execute the majority of social sharing
– Pass links to content, promotions;
updates to their networks
• Not just fans – Brand Ambassadors! Q3 Opportunities
• Key to visibility in the social enterprise
– Drive anywhere from 20% - 70% of all visits
to campaign pages
– Influence more than 30% of all conversions
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20. Love Your Super Influencers
• Save premium content
– Create exclusive content just for them
– Allow them to spread the word across
their networks
• Let them know they’re special
– They want to feel special; feel valued
• Invite them to spread the word
– Offer your Super Influencers deeper
access to information
– Help them differentiate their blogs,
tweets, etc.
People who find out about content through an influencer are 37%
more likely to engage than finding out about it through a vendor
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21. Dig Deep in the Blogosphere
• Bloggers are the gold!
– One popular blogger can influence up to
42% of direct response traffic
• Carefully monitor blogosphere
– Add them to your blog roll
– Quote/link their content; comment
intelligently
– They will likely reciprocate
• Reach out to them individually;
invite them to participate
– Influencers appreciate recognition
and attention more than offers
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22. Know influencers from Super
Influencers
• Not all Influencers are alike!
– Super influencers have followers
who trust their insights
• Interact with super influencers
on a one-to-one basis
– Target influencers more broadly
• Super influencers are the key
to social media success
– Provide them limited release content
– Bring them into the inner circle of
your company and strategy
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23. Super Influencer Influencing
• Identify and connect
– Motivate them to share!
• Engage them in direct dialogue
– Listen first. Talk second. Learn what
motivates them to share information
• Be authentic. Be human. Be respectful.
• Help them add value. It’s not about selling.
• Keep it simple!
– What you’re offering, what you want them to do for you
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24. Act-On Integrated Marketing Platform
World Class E-Mail Complete Set of Tools Approach and Terms
Marketing Core and on One Platform that Work
Deliverability
• Drip, Web Analytics, • Start Simple, Automate
• 3rd Generation Email Landing Pages, Forms, at Own Pace
Scoring, CRM Integration,
• No Extra Cost for Social Media, Reporting • Affordable Pricing; Month-
Deliverability and More… to-Month Contracts
• Focus Usability, Simplicity • Live Customer Support –
and Manageability At No Additional Costs
25. QA and Next Steps
Within 24 hours:
You will receive an email to request whitepaper,
webinar recording, slides and Act-On Information.
Learn more about Act-On:
Join our weekly 30-minute live demo
Customer case study webinars
And more: www.actonsoftware.com
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