Objective: increase reach and awareness of Emerge Wisconsin for the purpose of increased participation in both Taste of Emerge and Emerge Wisconsin training for Democratic women in untapped areas of Wisconsin.

1. Taste of Emerge
Brown County
Wendy Stallings
Alverno College
PCM-477 Spring 2014

2. Why Emerge?
"We're at unique place in history-where
we've blown open the glass ceiling but not
yet swept away all the treacherous shards.
Though we can find data to support many
explanations about why we aren't at parity
in elected office and boardrooms, we simply
no longer have compelling justifications
not to be taking responsibility to get
ourselves there.”
- Feminist icon Gloria Feldt
http://www.emergewi.org/training/why

3. Women Held Wisconsin Seats
• 25% of the WI State Legislature
• 22% of City Council seats (322/1,455)
• 18% of County Board seats (308/1,680)
• 38% of School Board seats (1,069/2,827)
• 0% for 74% of Town Boards
• 0% for 24% of Village Boards
Statistics provided by the Wisconsin Women's Council
Women in elected office
bring new perspectives to
issues, which increases the
likelihood of conceiving and
implementing effective and
just solutions to social,
economic, and
environmental problems.
After all, women represent
over half of the world’s
skills, knowledge, and
talents.

4. Target Population
Emerge Wisconsin
• Diversity “age, race, color,
national or ethnic origin, marital
status, religious affiliation, sexual
orientation or physical abilities”.
http://www.emergewi.org/training/application
• Commitment to effective political
leadership through
demonstration and involvement
with community or workplace
• Desire and commitment to
campaign for elective office
• Social interaction excellence:
networking, influencing others,
garnering consensus and working
with diverse publics to achieve
goals
• Communication skill excellence:
articulate a personal political
vision
• Full participation and attendance
at training sessions.
Adopted from
http://www.emergewi.org/training/application
Taste of Emerge Brown County
• Most Emerge WI criteria
 Not considered:
– post-secondary educational
attainment
– marital status
– employment status or sector
– family-size
*Elected offices may have restrictions on age, & residency.

5. Objectives & Strategy
• Extend reach to counties north,
northwest and west of Milwaukee
and Dane counties.
• Increase awareness and training
application numbers
• Increase previous results in five
focus areas:
– Emerge Wisconsin referrals
– Taste of Emerge attendance
– Emerge Wisconsin applications from
Brown County
– Social media traffic as a result of Taste of
Emerge attendance
– Emerge Wisconsin contributions from
new donors in Brown County
• Pitch Radio Service Announcements
• Pitch Green Bay Gazette
• Post on Emerge Facebook
– Basic Exercises
– Selfie Tags
• Distribute flyers to six union
organizations
• Distribute postcard invites and flyers
at women’s organizations
• Distribute invites and flyers at area
Wisconsin Democratic Party office
• Obtain membership lists from each
of the three types of organizations
for sending invitation by email/mail

6. Evaluation
• Increase Emerge Wisconsin referrals from Brown County area to
include at least one referral from a Taste of Emerge participant.
• Increase Taste of Emerge attendance by at least one from 2013.
Not to exceed maximum class size of 12.
• Increase Emerge Wisconsin Brown County applications from 2013
by having at least one Taste of Emerge participant apply.
• Increase Facebook traffic as a result of Taste of Emerge attendance
and after event exercises, measured by shares and likes.
• Increase Emerge Wisconsin contributions from new donors in
Brown County by at least 10% from 2013 after event contributions.