Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

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This presentation looks at what might have been done differently to save WYMS- Jazz89 a public radio station in Milwaukee, WI. The station lost its jazz format and talent in April of 2002.

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Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

  1. 1. FUTUREALTERNATIVESPrepared byPeter ZehrenFundraising Director
  2. 2.  WYMS must raise 200,000 a year Move towards self-sustainability Progress monitored every year
  3. 3. Diverse SupportEthnic Business Political Artist Children
  4. 4.  On-Air Fundraising Increased Community Based Programming Strong Jazz Community Support of Mayor, Senator
  5. 5. Few School ProgramsSecret Clubhouse
  6. 6.  Other Public Radio Stations Salaries Set by School Board Few Corporate Sponsors Board not a Fundraising Board
  7. 7. Show Jazz is EducationalAmerican History & Jazz Theory
  8. 8.  Use Kids in Programs Teach Radio to Students Build Membership Base Partner With Other Stations
  9. 9. Sell FrequencyWUWM Expands Signal
  10. 10.  Jazz Stations Cut Nationally Other Formats More Viable School Programs More Important
  11. 11.  Raise $200,000 Reinstate Funding Transfer License
  12. 12.  Fundraising On-Air  Engage community leaders  Add Challenges/Power Hour  Train Ethnic Hosts
  13. 13.  Reduce Expenses Corporate Sponsorships Events Philanthropic Donor
  14. 14.  Political  Lobby School Board  Pressure from Mayor  Organize Parents for Jazz
  15. 15.  Programming  Tie programs to schools  Teach radio
  16. 16.  Organize Community Group Find an Interested Party
  17. 17. Depends on YouKeep Jazz Radio in Milwaukee

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