Looking for eCommerce answers? You might find the answers right under your nose - in your data! Our accesso Passport solution can be integrated with Google Analytics Enhanced eCommerce for better decision making and ROI analysis. Learn more in our webinar. If you're ready to explore what accesso solutions can do for your venue, visit www.accesso.com or email sales@accesso.com.

1. Enhance Your eCommerce with Google Analytics™.
Webinar Series Presents:

2. Your Presenter
Leslie Strickland
Manager, Business Intelligence

4. Qband
Qsmart
Qbot
accesso Prism℠

5. A Leader in 9 Different Markets

6. $103M $17.9M
Revenue R&DAnnualSpend
Our R&D spend is almost equal
to some of our competitors’
entire annual revenue.

7. Enhanced
eCommerce
Increased visibility to the
customer journey with
relation to your products,
their placement, and the
steps guests must take to
make a purchase.

8. Conversion
Optimization
Lifecycle
Design/
Implement
Define
Success
Measure
Take
Action

9. UNDERSTAND
WHICH
PRODUCTS
DROVE SALES
UNDERSTAND
INDIVIDUAL
PRODUCT
TAKE RATES
ACCESS
STANDARD
SALES
FUNNELS
GAIN
SEGMENTING
ON FUNNELS
GAIN
INSIGHTS
WITH
INTERNAL
PROMOTION
TRACKING
Benefits of Enhanced eCommerce

10. Standard eCommerce
 eCommerceOverview
 ProductPerformance
 SalesPerformance
 Transactions
 TimetoPurchase

11. Enhanced eCommerce
 eCommerceOverview
 ShoppingBehavior
 CheckoutBehavior
 ProductPerformance
 SalesPerformance
 ProductListPerformance
 InternalPromotion
 OrderCoupon
 ProductCoupon
 AffiliateCode

12. VISUALIZE
Your entire sales flow with
standardized funnels.
IDENTIFY
Where customers are lost and
how to fix it.
SEGMENT
Your campaigns to determine
quality.
MONITOR
How changes in your products
or flows affect guest
movement within the store.
PROFILE
Guests who complete key
steps by creating
new segments.
Shopping & Checkout Behavior Reports

13. Abandonments
Step
Conversion
Rate
Funnel
Conversion
Rate
Step
Description

14. ANALYZE
View products take rates: add to cart
rate & purchase rate.
SIMPLIFY
Narrow product offerings
based on performance.
MONITOR
Keep track of new product offerings
and their performance.
Product Performance Report

15. Key metrics
for your
product
set!

16. SEE YOUR PRODUCT EXPOSURE
IDENTIFY TOP-PERFORMING GROUPS
MONITOR EXPOSURE &TAKE RATES
OPTIMIZE FOR BETTER CLICK THROUGH
Product List Performance

18. ADDITIONAL
OFFERING EXPOSURE
ADDITIONAL
OFFERING TAKE RATES
REVENUE DRIVEN
Internal Promotion Reports

20. KeyTerms &Their accessoPassport Correlation
GA Term accesso Passport Equivalent
Product List Impression Grouping of products
Product List Name Keyword
Product Detail/Click View of a product detail page where quantity
selection occurs
Product Add To/Remove From Cart Action of adding and remove from cart is
complete
Promo Impression/Click Cross Sell Impression or Click
Product Product Name
SKU Package ID
Product Category Package Class
Product Variant Customer Type/ Rate Type

21. TAG SETUP
• Universal Analytics
• Google Tag Manager
configuration
APPLICATION
CHANGES
• Enable Enhanced
eCommerce
GOOGLE
ANALYTICS SETUP
• Turn on Enhanced
eCommerce Settings
• Create Checkout
Funnel
accesso Passport Requirements

22. Q&A

23. sales@accesso.com
Webinar Series Presents:
Enhance Your eCommerce with Google Analytics.