This presentation was prepared for the doctoral community at the Faculty of Business of Oxford Brookes University

1. The use of social media in the
communication of research
Dr.Ana Isabel Canhoto
20th April 2016
www.anacanhoto.com;
@canhoto

2. Media Message
Audience
Research
Communication
Peers
vs. end
users
Goals
and
barriers
Your
agenda
Features Norms Purpose
Get
noticed
Add
value
Engage
/ move
© Ana Isabel Canhoto, 2016
Interaction
Sharing
Podcasts: e.g., Philosophy bites, Econtalk,
HBR Ideacast
Social networking: LinkedIn, Research
Gate, Facebook, …
Discussion forums: LinkedIn groups…
Content repositories: Pinterest (e.g., HBR),
YouTube (e.g., Sally LePage, Simon Lindgren),
Slideshare, …
Chat / messaging apps: Blab, Google
hangouts, WhatsApp, Snapchat (e.g.,
jilltxt, tornsuits, uofmichigan)
Microblogging: Twitter, Periscope, …
Blogs: Individual (e.g., Patter, Dan Ariely),
Group (e.g., CoDE, ODR), Curated (e.g., LSE
Impact; The Conversation)

3. Ana’s top tips
Audience
• Focus: less is more;
• Cultivate
relationships and be
patient;
• People connect to
meet functional
and/or psychosocial
goals;
• Assume everything
is public, no matter
what privacy
settings you chose.
– Image
– Data protection
Message
• Titles are very
important;
• Think beyond text;
• Write in plain
English, short, and
straight to the point;
– http://blogs.lse.ac.uk/i
mpactofsocialsciences/
2016/01/25/how-to-
write-a-blogpost-from-
your-journal-article/
• Content needs to
move;
• Professional vs.
personal.
Media
• Mobile access;
• Netiquette;
– Conversational and
informal
– Sharing
• Hashtags;
• Recycle content but
adapt format;
• Secure username on
all (relevant)
platforms.
– Even if not using
– Same (or similar)
username and picture
– Think long term
© Ana Isabel Canhoto, 2016