2. •Type :- Public company
•Listed as :- BSE:532822
NSE:IDEA
•Industry :- Telecommunications
•Founded :- 1995
•Headquarter :- Santacruz East, (Mumbai), India
•Key people :- Kumar Manglam Birla (chairman)
•Products :- Mobile telephony, Wireless broadband
•Revenue :- Rs. 15,389 crore
•Operating income :- Rs. 2,879.33 crore
•Net income :- Rs. 844.60 crore
•Owner(s) :- Vishal bhilare
•Employees :- 6481
•Website :- www.ideacellular.com
3. •In 2000, Tata Cellular was a company providing mobile
services in Andhra Pradesh.
• When Birla-AT&T brought Maharashtra and Gujarat to the
table, the merger of these two entities was a reality.
•Thus Birla-Tata-AT&T, popularly known as Batata, was born
and was later rebranded as IDEA.
•Uttar Pradesh (West) and Kerala — and licenses for three more
— UP (East), Rajasthan and Himachal Pradesh.
•By the end of that year, four million Indians were on the
company’s network. In 2005, AT&T sold its investment in Idea,
and the year after Tata's also bid good bye to pursue an
independent telecom business. And Idea was left only with one
promoter, the AV Birla group.
4. •In February 2001, acquired RPG Cellcom Limited, the mobile operator
in the Madhya Pradesh Circle, with full integration of this Circle with
ours achieved by June 2001.
•Subsequently, in January 2000, merged with Tata Cellular Limited, the
mobile operator in the Andhra Pradesh Circle, and integrated its
operations by January 2001.
•Acquired the license for the Delhi Circle during the fourth mobile
license auction in October 2001, with network rollout and commercial
launch by November 2002.
5. Vision :-
To be the most customer-focused mobile service brand, continuously
innovating to help liberate our customers from the shackles of time &
space.
Mission :-
We will delight our customers while meeting their individual
communication needs time anywhere. We survive because of our
customers.
6. Customer Segmentation Description
Products pre-paid and post-paid mobile services
Services GPRS, voice and SMS based entertainment services,
call-forwarding, call conferencing, regional, on-net,
national and international roaming, GSM gateways,
vehicle tracking; and Automatic Meter Reading
Channels Direct Outlets
Complementors Ericsson, Nokia, Siemens
Unique Competencies 6 SIGMA, Net Setter Data Cards & Blackberry
Solution, largest customer base, NLD License,
market leader in the Maharashtra, Strong
distribution channels
7. Customer Segmentation Description
Products pre-paid and post-paid mobile services
Services KrishiVoucher, NOKIA LifeTools, Providing
health care services
Channels Indirect
Complementors Ericsson, Nokia, Siemens
Unique Competencies usage of solar power for BaseTransceiver
Station (“BTS), frequency optimization
techniques
8.
9. •pre-paid and post-paid mobile services.(3g &2g)
•GPRS, voice and SMS based entertainment services, call-forwarding, call
conferencing, regional, on-net, national and international roaming, GSM
gateways, vehicle tracking; and Automatic Meter Reading.
•Net Setter Data Cards & Blackberry Solution.
•pre-paid and post-paid mobile services.
•Krishi Voucher, NOKIA Life Tools, Providing health care services
13. •‘2 Minutes Outgoing Free’, ‘Lifelong offer’, ‘Women's
Card’, 'Lifetime Idea' etc are some of the offerings of
IDEA.
•Idea’s patnership with IIFA awards
•Associated with IPL
•MTV roadies and Idea Star Singer
•Various campaigns showing Abhishek Bachchan in
different settings showing corporate social
responsibility.
14. • Attractive existing foot print
• Established position
• Strong distribution channel
• High quality network structure
Strength
• High debt equity ratio
• concentration
• Loss accumulated by company
Weakness
• Growth in Indian telecom industry
• Growth of I.T.
• Greater clarity in procedures
Opportunities
• Intense competition
• Alternative technology
Threats
