2. The telecom services have been recognized the world-over as an
important tool for socio-economic development for a nation.
It is one of the prime support services needed for rapid growth and
modernization of various sectors of the economy.
Considered as the backbone of industrial and economic
development, the industry has been aiding delivery of voice and
data services at rapidly increasing speeds, and thus, has been
revolutionising human communication.
3. One of the fastest-growing industries in India
India stands as the second-largest
telecommunications market in the world
It is expected to generate about 4.1 million additional
jobs by 2020
4.
5. Bharti Airtel Limited is an Indian
multinational telecommunications services company
It was started by Sunil Bharti Mittal in year 1995
It is headquartered in New Delhi, India
It operates in 20 countries across South Asia, Africa,
and the Channel Islands
Airtel provides GSM, 3G and 4G LTE mobile services,
fixed line broadband and voice services
16. STRENGTH OPPORTUNITY
WEAKNESS THREAT
•Largest cellular service provider
in India
•Strong advertising with
celebrity brand ambassadors.
•High brand visibility
•First to launch 4G in India
•Fast expanding cellular market
•Untapped rural market
•Growing Globally
•Latest and low cost technology
•Untapped Rural Market
•Price competition from other
service providers
•New entrant's low price offering
•Mobile Number Portability
•Calling Apps like whatsapp
•Saturation point in Basic telephony
service
17. Gap3: Difference between service quality
specification and service actually delivered.
Airtel claims that customers can have solution of
their problems under one roof that is Airtel customer
care centers but catering all customers and satisfying
their needs is not possible which becomes a gap in
their services.
18. Gap 4: Difference between Service delivered and
what is communicated about the service to the
consumer.
I. Airtel says that users can have network connectivity
all over India but there are still many places where
Airtel doesn’t have their reach.
II. Airtel provide 3G services all over India but in
many places 3G services is still not available.
19.
20.
21. Airtel Pre-paid
Airtel Post-paid
Value Added Services (VAS)
The different value added services provided by Airtel are-
Instant Balance Enquiry
24Hr recharge Facility
Caller line identification
Call divert, Call wait & Call Hold
Multimedia messaging service (MMS)
Airtel Live Portal
SMS based Information Service
Business Solutions
22. Customer based pricing strategies.
Flexible pricing mechanism
23. It has wide and extensive presence even in the
remotest areas
Airtel Customer Care Touch Points
Distributors like
E.g. Mobile shops, Paan shops, grocery
stores, chemists, outlet etc.
24. Large scale print and video advertising.
Big celebrities like SRK and Sachin are roped
in to endorse the product because it .
Provides innovations such as Bollywood
movie premiers, music services such
as ring back tones & many more.
Airtel got its Signature tune from A.R.
Rehman, this signature tune is the
most downloaded tune in India.
25. Dedicate and passionate workforce.
One of the best customer support.
Have won 2nd Best employer award
24,720 employees work for Airtel
Had nearly 332 million customers across its
operations
26. Process for services is very easy and customer
can avail it very easily.
Customer care centres are there to help users
and to have new connections.
