People perception towards chinese smartphone - IS it changing

1. A Presentation on
“Market Research”
Balaji Institute of Modern Management
Presented to
Gaurav Bakliwal
Presented By
BIMM CRT

2. PREFACE
• The purpose of this research is to evaluate the
factors affecting the purchase intention of
consumers towards Chinese smartphones.
• Besides this the research study how the
independent variables such as quality , brand
awareness will impact on the dependent
variable which is the buying intention.

3. List of Content
• Research Problem
• Objective
• Research Methodology
Questionnaire
Sampling method
Tools
• Result and Interpretation
• Conclusion

4. Research Problem
• Is the Indian consumer’s perception changing
towards Chinese smartphone ?

5. Objective
• To study the significance impact of perceived
quality on purchase intension.

6. Market share

7. Research Methodology
Questionnaire Design
Data Gathering
Data Analysis
Interpretation

8. Hypothesis
• H0 – Quality is NOT the main factor which
triggers change in perception of consumers
towards Chinese products.
• H1 – Quality is the main factor which triggers
change in perception of consumers towards
Chinese products.

9. Questionnaire
Section 1
 Basic details
 When was the first time you purchased a mobile phone ?
Section 2
 Which brand did you own first ?
 Which brand do you currently use ?
 What are the most important features that you consider before buying a smart
phone ?
 Have you ever owned a Chinese phone ?
 Would you prefer Chinese smartphone over other smartphone brands ?
 What is your current perception about Chinese phones ?
 What was your earlier perception about Chinese phones?
 Do you believe the quality of Chinese smartphone has improved significantly ?
 In future would you prefer a Chinese smartphone brand ?
 Should Indians also impose heavy taxes on Chinese phones to help Indian
brands grow ?
 What drives you to purchase Chinese phones?

10. Sampling Method
Convenience
sampling
Online
Medium
Response
Sample Size – 178
Source of Data – Primary
Question asked - 17

11. Gender
Male
69%
Female
31%

12. 79%
1%
13%
7%
Occupation
Student Business Corporate professional Other

13. Criteria while Purchasing Smartphone
27.5
62.0
48.6
70.4
38.0
14.8
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Software Quality Price Feature Brand Aftersale service
Series1

14. Have you ever owned a Chinese
phone?
80%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes NO
Series1

15. Would you prefer a Chinese
smartphone over other smartphone?
23.7
20.1
30.9
20.9
4.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Strongly Agree agree Neutral Disagree Strongly Disagree
People Opinion
People Opinion

16. Are Chinese Smartphones hampering the growth of Indian
smartphones?
1.4
5.04
12.9
49.6
30.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Strongly Disagree Disagree Neutral Agree Strongly Agree
people opinion
people opinion

17. Should India also impose heavy taxes on Chinese phones to
help Indian Brands?
5.0
12.8
24.8
32.6
24.8
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Strongly Agree agree Neutral Disagree Strongly Disagree
People Opinion
People Opinion

18. In future would you stick to a Chinese smartphone?
19.4
30.2
33.8
12.2
4.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Strongly Agree agree Neutral Disagree Strongly Disagree
People Opinion
People Opinion

19. What drives you to purchase a Chinese smartphone?
20.5
34.6
44.9
People Opinion
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Referral
Own Experience

20. NON – Chinese – 87.14 %
Chinese – 12.86 %
NON – Chinese – 38.57 %
Chinese – 61.43 %
People Shifted form Others to Chinese – 51.40%
Stuck to Chinese smartphone – 9.15%
Previous Current

21. What was your earlier perception about Chinese phone ?
7.9
14.3
32.1
35
10.7
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Very Good Good Neither good nor
bad
Bad Very Bad
Series1

22. What is your current perception about Chinese phone ?
22.9
28.6
30.7
15.7
2.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
good very good Neither good nor
bad
bad very bad
Series1

23. 22.9
28.6
30.7
15.7
2.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
good very good Neither good
nor bad
bad very bad
7.9
14.3
32.1
35
10.7
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Very Good Good Neither good
nor bad
Bad Very Bad
Good - 51.5 Good - 22.2
Bad - 17.8 Bad - 45.7
Current Previous

24. Do you believe Chinese smartphone has improved
significantly ?
4.3
14.3 14.3
50
17
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Strongly Disagree Disagree Neutral Agree Strongly Agree
47.18

25. Secondary Hypothesis
• H0 – There is no significant difference
between PREVIOUS PERCEPTION AND
CURRENT PERCEPTION
• H1 – There is a significant difference between
PREVIOUS PERCEPTION AND CURRENT
PERCEPTION

26. TESTING HYPOTHESIS THROUGH CORRELATION
SIGNIFICANT VALUE - .035< .05
H0 IS Rejected

27. T TEST

28. INFERENCES
• MALE - .595
• FEMALE - .575
There is no difference between the perception of
Chinese product from male and female point of
view.

29. Limitation
Small sample size
Geographical Constraint
Time constraint
Profession

30. Conclusion
• Based on the analysis we can say there is change in
Perception of about Chinese smartphone