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New product launch-MBA project retail management
- 1. Subject -RETAIL MANAGEMENT Assignment –PRODUCT LAUNCH Presented by- Abhishek karma MBA(FT) MARKETING IMS,DAVV
- 2. ORGANIC KARMA ORGANISATION -ORGANIC KARMA PVT LTD PRODUCT -TOMADIP KETCHUP
- 3. %/SERVE PER SERVE (15gm) Energy(kcal) 20 PROTEIN 0.2 DIETRY FIBRE 0.1 NUTRITIONAL INFORMATION
- 4. LETS BE NATURAL Tomato paste Red chill powder Cardamom major Cinnamon Black pepper Cumin Seed Cloves( Whole headless) Vinegar Salt STEVIA RABODINA
- 5. SO WHATS NEW? SUGER FREE -Agave nectar -STEVIA RABODINA CALORIE FREE Calorie Free Sugar Free Fat Free Carbohydrate Free Gluten Free Cholesterol Free
- 6. KNOWN BRANDS IN INDIA 1. Maggi Rich Tomato Sauce 2. Kissan Fresh Tomato Ketchup 3. Heinz Tomato Ketchup 4. Patanjali Tomato Ketchup 5. Everest Ketchup 6. Smith and Jones Ketchup 7. Ching’s Ketchup 8. Tops Ketchup 9. Del Monte Ketchup
- 7. THE COMPETITVE EDGE BRAN D PRICE (INR) Weight SUGA R FAT /15g m Carboh ydrate /15gm Diet ary fibr e tran sfat TOMA DIP 100rs 1 kg nil nil nil .2 nil Kisan 125rs 950gm 4.8 .02 5 gm .1 nil maggi 142rs 1kg 2.025 .015 4.095 gm - .015 HIENZ 135rs 900 gm 4 nil 4 gm nil nil PATAN JALI 140 1 kg - nil 1.27 nil nil source -https://nutritiondata.self.com/facts/custom/713438/2 http://btl.nestle.in/8901058823660/LC00031099-0/nutrition/nutritional-information/nutrition-facts https://www.myfitnesspal.com/food/calories/patanjali-tomato-ketchup-570684370
- 8. SIZE RS 1 KG 100 500 GM 60 150 GM 20 15 GM 2 PRICING
- 9. Targeted audience The number of diabetes patients in the country is likely to go up to 120 million in next 20 years as against the current 70 million, an official of Indian Institute of Public Health (IIPH) Indian market •Age-5-50 •Specially diabetic patients •Fat conscious people http://www.newindianexpress.com/nation/2017/apr/06/indians-with-diabetes-may- number-120-million-in-20-years-indian-institute-of-public-health-1590602.html
- 10. AVAILABILITY •Departmental stores •Super markets •Local stores •Online groceries •Company’s website
- 11. promotions Online marketing- Social media – Facebook - paid advertisenments Twitter – creating micro blogging, regular posting Youtube - reciepes with ketchup Food bloggers- guest bloggers/reciepes with ketchup Sample distribution Trial sachet (15gm ) to distributed to the food outlets ex. tinku’s and other small food outlets to make people aware about the product.