2. OUR TEAMMATES ARE….
Varun Sharma
Abhilash Kumar
Pruthvi Raj
Shruti
S. Lokesh

3. AGENDA
Introduction
Mission and Vision statement
Porters Five Force Analysis
SWOT Analysis
BCG Matrix
Activities at SBU level, corporate level
and product level.

4. INTRODUCTION
 Indian consumer goods company based in
Mumbai, Maharashtra.
 Owned by Anglo-Dutch company Unilever. 67% shares.
 Established in the year 1933. Lever Brothers Ltd.
 Entered India in the year 1956. Became HLL. Merger
between Hindustan Vanaspati and Liver Brothers.
 Largest FMCG company of India.
 Manufactures products in 20 consumer categories such
soaps, teas, detergent, shampoos etc.

5. PRODUCTS OF HUL
Personal wash:
Lux, Lifebou, Liril, Hamam, Moti, Dove, Pears, Rexona.
Laundry: Surf Excel, Sunlight, Wheel
Dish wash: Vim
Disinfectants: Domex
Food: Kissan, Annanpurna, Knoor soups
Tea: Brooke bond, Lipton, Taj mahal.
Oral care: Pepsodent, Close-up
Hair-care: Sunsilk, Clinic.
Beauty products: Fair & Lovely, Lakme, Ponds, Vaseline.

7. MISSION AND VISION
STATEMENT
Mission
Unilever’s mission is to add Vitality to life. We meet
everyday needs for nutrition, hygiene and personal care
with brands that help people feel good, look good and
get more out of life.
Vision
To earn love and respect of India, by making a real
difference to every Indian.

8. STRATEGIES FOLLOWED BY HUL
Corporate level strategy
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Takeover
Joint ventures
Organic growth
Integration.
Add spending and sales promotion
Investors interest.

9. SWOT ANALYSIS
Strengths
 Strong brand portfolio, price quantity and variety.
 Innovative aspect.
 Presence of Established distribution networks in
both rural and urban areas.
 Solid base of the company.
 Corporate social responsibility.

10. SWOT ANALYSIS
Weaknesses
 “Me-too products” which illegally mimic the labels
and brands of the established brands.
 Strong competitors and availability of substitute
products.
 High price of some products.
 High advertising cost.
 Low level of exports.

11. SWOT ANALYSIS
Opportunity
 Large domestic market- over a billion population.
 Untapped rural market
 Changing lifestyle and increasing income level i.e.
increasing per capita income of consumer.
 Export potential and tax and duty benefits for setting
export units.

12. SWOT ANALYSIS
Threats
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Tax and regulatory structure.
Mimic of brands.
Temporary slowdown in the economy.
Removal of import restriction.
Competition from small brands.

13. BCG MATRIX

14. BCG MATRIX
`
DOG
It has a small market share in a mature industry.
A dog may not require substantial cash because dogs have
low market share and a low growth rate and thus neither
generate nor consume a large amount of cash.
QUESTION MARK (Problem Child)
It has a small market share in a high growth market.
Question marks are growing rapidly and thus consume
large amounts of cash, but because they have low market
shares they do not generate much cash.
It has the potential to gain market share and become a
star, and eventually a cash cow when the market growth
slows.

15. BCG MATRIX
STAR
It has a large market share in a fast growing industry.
Stars generate large amounts of cash because of their strong relative market share, but
also consume large amounts of cash because of their high growth rate.
CASH COW
It has a large market share in a mature, slow growing industry.
As leaders in a mature market, they exhibit a return on assets that is greater than the
market growth rate, and thus generate more cash than they consume.
Such business units should be "milked", extracting the profits and investing as little cash as
possible.

16. PORTERS FIVE FORCE MODEL