1. A Descriptive Study on Impact of
communication on employee engagement
with the Special Reference to BSNL
2. INDUSTRY PROFILE
• Considered as the backbone of industrial and economic
development.
• aiding delivery of voice and data services at rapidly
increasing speeds.
• divided into two major segments
fixed cellular services
wireless cellular services
• India’s teledensity is 36.98%
3. • urban teledensity is over 80%
• Indian telecom sector is more than 165 years
old
• Telecommunications was first introduced in
India in 1851.
• In 1883, telephone services were merged
with the postal system.
• telecom industry can be classified into three
distinct phases.
Phase I- Pre-Libralisation Era (1980-89)
Phase II- Post Libralisation Era (1990-99)
Phase III- Post 2000
4. COMPANY PROFILE
• BSNL was incorporated in the year 2000.
• BSNL is a 100 per cent Government of India
owned corporation.
• Chairman and Managing Director- Mr. A. K.
Sinha .
• B.S.N.L is the largest public sector
undertaking of India in telecom.
• It’s 99.9% exchanges are digital.
• It’s yearly turnover is about rs. 22,000 crore.
5. SERVICES OFFERED BY B.S.N.L
• Basic telephone service.
• Internet
• ISDN
• Intelligent network
• I-net
• GSM cellular mobile
• WIRLESS in local loop.
6. NETWORKING
• BSNL Providing a number of different
Telecom Network.
• Wireless Network - Transfer of Information
without use of wireless
• Two Main Access Scheme - CDMA AND
TDMA(GSM)
• WireLine Networks – A Number of Services
like Basic Telephone, Internet
Services(BROADBAND, DIAL-UP) etc.
7. REVIEW OF LITERATURE
• A Study on Employee Engagement of two Indian Business Organizations,
Malavika Desai, Bishakha Majumdar, Ganapathy. P Prabhu, Asian Journal
of Management Research , ISSN 2229 – 3795
• Antecedents and Consequences of Employee Engagement, Alan M. Sakes,
Journal of Managerial Psychology
• The Four Intrinsic Rewards that Drive Employee Engagement, Kenneth
Thomas, Ivey Business Journal ( Improving the Practice of Management)
• Employee Engagement : conceptual issues, Beverly Little, Philip Little,
Journal of Organizational Culture, Communications and Conflict
• The Evolution of the Employee Engagement Concept : communication
implications, Mary Welch, Corporate
Communications : An International Journal ISSN: 1356 – 3289
