1. A Descriptive Study on Online
Marketing of FMCG with the Special
Reference to Titan Watches Private
Ltd. Thiruvananthapuram.

2. COMPANY PROFILE
• Titan was established in 1984.
• Corporate office in Bangalore (Karnataka) & watch manufacturing
facility in Hosur (Tamil Nadu)
• Titan has a presence in over 30 countries.
• Two flagship brands ±Sonata and Titan.
• Voted the most respected consumer durables company in a Business
World survey in 2003.
• Vision:
To be a world-class, innovative, progressive organization and to
build India’s most desirable brands.
• Mission:
To create wealth for all our stakeholders by building highly
successful businesses based on a customer-centric approach, and to
contribute to the community.

3. Ranges of Titan Watches

4. INDUSTRY PROFILE
• Watches evolved from portable spring driven clocks.
• first appeared in 15th century Europe.
• clock-watches" (taschenuhr) invented by a well-known craftsman,
Henlein.
• Watches weren't widely worn in pockets until the 17th century.
• the origin of the word "watch" is that it came from the Old English
word ”woecce” which meant "watchman“.
• 1920–1950 Wristwatches become popular.
• Patek Phillipe created the first wristwatch in 1868.
• The quartz watch introduced in 1969.
• Some of the branded Watches are Titan, Timex, Casio, Citizen,
Seiko, Tommy, etc.

5. Retail Chain of Titan Industries

6. REVIEW OF LITERATURE
 Success factors of line extensions of fast-moving consumer goods- Edwin J.
Nijssen, Nijmegen Business School, Nijmegen, The Netherlands and Stern School
of Business, New York, USA (Author), MCB UP Ltd(Publisher)
 Factors Influencing the Bangladeshi Consumers’ Purchase Decision Regarding
Fast Moving Consumer Goods- G M Shafayet Ullah and Panuel Rozario Prince
 India: Net turning FMCG domain for brand-building; Businessline; Islamabad;
May 28, 2001
 Creative thinking could bring FMCG ads to the rescue; Marketing; London; Feb
15, 2001; Neil Morgan;
 Product usage and firm-generated word of mouth: some results from FMCG
product trials- Samson, Alain (2010) Product usage and firm-generated word of
mouth: some results from FMCG product trials. International journal of market
research, 52 (4). 459 -482. ISSN 0025-3618

7. REVIEW OF LITERATURE
 Success factors of line extensions of fast-moving consumer goods- Edwin J.
Nijssen, Nijmegen Business School, Nijmegen, The Netherlands and Stern School
of Business, New York, USA (Author), MCB UP Ltd(Publisher)
 Factors Influencing the Bangladeshi Consumers’ Purchase Decision Regarding
Fast Moving Consumer Goods- G M Shafayet Ullah and Panuel Rozario Prince
 India: Net turning FMCG domain for brand-building; Businessline; Islamabad;
May 28, 2001
 Creative thinking could bring FMCG ads to the rescue; Marketing; London; Feb
15, 2001; Neil Morgan;
 Product usage and firm-generated word of mouth: some results from FMCG
product trials- Samson, Alain (2010) Product usage and firm-generated word of
mouth: some results from FMCG product trials. International journal of market
research, 52 (4). 459 -482. ISSN 0025-3618