2IRON BOXRoyal Philips Electronics, commonly known as Philips is a Dutch multinationalelectronics company headquartered in Amsterdam. It was founded in Eindhoven in 1891by Gerard Philips and his father Frederik. It is one of the largest electronics companies inthe world and employs around 122,000 people across more than 60 countries.Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly PhilipsConsumer Electronics and Philips Domestic Appliances and Personal Care), PhilipsHealthcare (formerly Philips Medical Systems) and Philips Lighting.HistoryThe Philips Company was founded in 1891 by Gerard Philips and his father Frederikas a family business.Company ProfileRoyal Philips Electronics of the Netherlands is a diversified Health and Well-beingcompany, focused on improving people’s lives through timely innovations. As a world leaderin healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “senseand simplicity”.Gerard Philips and his father Anton Frederik Philips
3Vision and StrategyImproving people’s lives through meaningful innovationFor the past 120 years their meaningful innovations have improved the quality of lifefor millions, creating a strong and trusted Philips brand with market access all over the world.In light of key global trends and challenges – e.g. the demand for affordable healthcare, theenergy efficiency imperative, and people’s desire for personal well-being – they are confidentin their chosen strategic direction.Mission: Improving people’s lives through meaningful innovationVision: At Philips, we strive to make the world healthier and more sustainable throughinnovation. Our goal is to improve the lives of 3 billion people a year by 2025.We will be the best place to work for people who share our passion. Togetherwe will deliver superior value for our customers and shareholders.Behaviors: - Eager to win- Take ownership- Team up to excelCEO - Frans van HoutenFrançois Adrianus "Frans"van Houten (born 26 April 1960) isthe successor to Gerard Kleisterlee,as Chief Executive Officer of theDutch company of Royal PhilipsElectronics (known universally asPhilips), taking over the position onApril 1, 2011.Frans van Houten started hiscareer with the company in 1986 in marketing and sales at Philips Data Systems and heldseveral leadership positions within the company. He became CEO of Airvision, an in-flightentertainment startup in the United States in 1992, and was appointed vice presidentinternational sales and operations of Philips Kommunikations Industrie in Germany in 1993.In 1996 Mr. Van Houten joined Philips’ Consumer Electronics division for which he led theregion Asia Pacific, Middle East and Africa, based in Singapore.In 2002, he became co-CEO of the Consumer Electronics division and was appointedmember of Philips’ Group Management Committee in 2003. In 2004, Mr. Van Houten was
4appointed CEO of Philips Semiconductors and in 2006 joined Philips’ Board of Managementuntil the spin out and creation of NXP Semiconductors in September of that year, when hebecame the CEO of NXP. Prior to re-joining Philips, Mr. Van Houten was leading a projectto separate ING Group’s banking and insurance operations as an independent advisor toING’s management board. In January 2011, Mr. Van Houten assumed the position of ChiefOperating Officer (COO) within Philips.Since October 2010, Mr. Van Houten is also a member of the European Round Tableof Industrialists. Mr. Van Houten was born in the Netherlands in 1960 and holds a Mastersdegree in Economics and Business Management from the Erasmus University in Rotterdam,The NetherlandsBiographyBorn in the Netherlands in 1960, Frans van Houten studied Economics at ErasmusUniversity Rotterdam, and started his career at Philips in 1986 in marketing and sales atPhilips Data Systems. He held several positions in the company, becoming co-head of theconsumer electronics division in 2002.In November 2004, he became CEO of Philips Semiconductors, where he led thespin-off of the division, resulting in the formation of NXP Semiconductors on October 1,2006. Van Houten left his position as Chief Executive Officer, NXP on December 31, 2008.On July 8, 2010 he was nominated to succeed Gerard Kleisterlee as CEO of Philips.Chairman - Jeroen van der VeerJeroen van der Veer (born 27 October 1947 in Utrecht, Netherlands) was the CEOof the petroleum corporation Royal Dutch Shell until 30 June 2009.Van der Veer graduated in 1971 from the DelftUniversity of Technology with an engineers degree inmechanical engineering and went on to earn an MScdegree in economics from Erasmus UniversityRotterdam. In 2005 he was awarded an honorarydoctorate from the University of Port Harcourt in Nigeria.Van der Veer joined Shell in 1971 and worked inmanufacturing and marketing in the Netherlands, Curaçaoand the United Kingdom. In March 2007 it wasannounced that Mr. van der Veers contract as CEOwould be extended to June 2009 some twenty months beyond his normal retirement date of
5October 2007. He was the first executive director of Shell to stay in office beyond the age of60. He retired as Chief Executive of Royal Dutch Shell June 2009, and remains on the Boardof Directors. He also is a non-executive director of Unilever and chairman of Platform BètaTechniek.Product ProfilePhilips Iron Box is mainly classified in to two- Steam Iron and dry Iron Steam Iron Dry Iron
6Other Special TypesPhilips GC4410 steam ironIt has a maximum of 2400 watts and has lime scale prevention in its 350 ml watertank. The sole plate is aluminium coated ensuring the correct press for your clothes with thecorrect temperature. It has a feature for regulating temperature for different types of cloth.The GC4410 iron box comes with a spray to moisten your cloths for better results. It glidesalmost effortlessly over your clothes ensuring wrinkle free and safe ironing. It alsoincorporates a steam tip and a 360 degree swivel to help you reach most of your clothes.Although it’s relatively light in weight it’s not a good travel iron box.The GC4410 iron box ensures fast, convenient and powerful ironing; this is becauseof its light weight and user friendly design to minimize any form of strain when in use. It also
7requires relatively low power ofabout 220-240 v, 50/60 Hzfrequency and consumes about2400 watts of power when beingused. It also allows you to use tapwater for steam and ensures nospots when ironing since it has adrip stop facility and a double active calc system to flush out any particles.Clothes iron for menDutch electronics giant Philips felt that men wanted a more robust, heavy-duty tool totackle hampers of laundry. Something with a larger grip and a more masculine look. So itcreated the GC4490, which offers ‘more power, more steam, more performance’. Philipsdescribes the iron’s sleek yet rugged design and stresses its technical specifications,seemingly in an attempt to convince men that they’re buying a power tool or new gadgetinstead of a garment care appliance. Like a new hammer drill, the iron comes in a solid case.It will retail for EUR 79,99.On the surface, this is just another marketinggimmick. But Philips may have found a real gap inthe appliance market. The man-iron is a mirror imageof the tools for women we wrote about a few yearsback. This could be the ultimate Father’s Day giftPhilips GC1621 Iron BoxThe Philips GC1621 is a stylish looking steam iron made from light weight material for easyportability. This steam iron has Golden American Heritage soleplate which glides easily overany kind of fabric. The handle of this Philips GC1621 steam iron is designed to be heldcomfortably without straining your palm or wrist.The steam vents in this Philips appliance are distinctively designed to produce a continuoussteam of 15 g/m. The Philips GC1621 has a steam boost output of 250 g which helps inremoving the stubborn creases out of the fabric. The calc management system in this Philipssteam iron is easy to use and suitable for all kinds of tap water. The Philips GC1621 comes
8with double calc clean solution which is a liquid that prevents scale build-up through antiscale pills.