Presented at DocTrain East 2007 Conference by Pamela Kostur, Parallax Communications -- Are you the type of technical communicator who likes to "start from scratch"? Do you hesitate to reuse content that others create because it could never be as good as what you could write yourself? Do you prefer to hoard your perfectly-crafted content to protect your creative genius? If you answered yes to any of these questions, attend this workshop to learn why writing reusable content and why reusing content that others createחare important to your career. You'll see that writing reusable content is more fun and more creative than you might think!