Discuss the issue of vertical integration. Refer to the various motives that can lead to vertical integration. - Consider then the following quantitative exercise. A monopolist upstream firm (1) produces an intermediate good with no costs. A monopolist downstream firm (2) uses this intermediate good as an input to produce a final consumption good, whose market demand is Q = 60 p2. The cost function of firm 2 is made of a fixed cost of 5 plus the cost of the intermediate good. We assume that the intermediate good is used in the production of good 2 as follows: 2 units of the intermediate good are needed for each unit of production of the final good 2. Compute the total aggregate profits of firms 1 and 2, and price p2 for the final good. Argue and check that aggregate profits are lower than they would be if the two firms chose to vertically integrate, and that the price of the final consumption good 2 would be lower if the two firms vertically integrated..